There are a number of technologies that may be deployed that all provide the ability for devices to “discover” one another, although over different distances ranging from centimeters (Near Field Communications), to meters (Bluetooth), to 10s of meters (Wi-Fi). They also all provide the ability for the devices to communicate directly with one another without a centralized network. Some of these use direct communication as their primary mode of communication e.g. NFC or RFID. Others are more traditional networks which provide direct communication ability as an adjunct to their primary network functions e.g. LTE-Direct or Wi-Fi Direct.
Most of the short-term drivers for proximity-based services will be mobile advertising and social networking, especially friend-finder services or dating services, and gaming. In the longer term, other applications will come into play within the scope of the so called Internet of Things.
The challenge and opportunity for network operators will be to develop new user scenarios and even new business models to generate revenues from these services. The Future of Direct Communications Technologies and Proximity-based Applications and Services uncovers opportunities that will be both beneficial and disruptive to the existing ecosystem and value chain. This research is must reading for any company that is considering offerings within proximity and direct communications and any company that wants to stay ahead of the crowd in terms of preparation for these disruptive technologies.
Mobile network operators
Industry verticals of all types
Wireless device manufacturers
Network infrastructure companies
Advertising agencies, brands, and merchants
Social networks, advertising, and content providers
Proximity, location, and direct communications vendors
Key Report Benefits:
Market forecasts for each significant technology/solution approach
Recognize the upcoming role and importance of LTE Direct compared to other solutions
Analysis of the major vendors focused on proximity and direct communications solutions
Understand the relationship between proximity, direct communications and the Internet of Things
Understand the technical and business-related differences between proximity/presence and location
Identify each of the major technologies/solutions for proximity detection, location determination, and direct communications
Evaluation of the market for major applications including public safety, social networking, advertising, the Internet of Things, and general location services
Select Companies in Report:
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.