There are now millions of mobile applications running on the popular mobile operating systems. Mobile applications are distributed via app stores which provide directory and search services that assist users in identify and acquiring the apps they most desire.
This report provides a summary of the status of app stores in the market today. It presents a number of features common to all app stores. The major apps stores are then described by one of three groupings: 1) consumer, 2) enterprise and 3) independent. The business model for app stores is presented including upfront payment, in-app purchase and on-going subscriptions. The changing world of app revenue is summarized, indicating revenue started ‘all up front’, however, it is migrating to mostly in-app to give people time to see if the application meets their needs.
This report also evaluates the dynamics of apps on individual smartphone devices and provides evidence that the number of mobile apps downloaded is increasing, however, the number of active apps is leveling off at forty (40). A major section of the report defines the implications for enterprise mobility, and another section deals with the trend that mobile apps are free to download but are not necessarily free to use. The report ends with a vision for the future that indicates how app stores will proliferate for the next few years but then will go through a ‘shake out’ period in which only one or two app stores will survive for each mobile operating platform.
Mobile network operators
Mobile handset manufacturers
Network infrastructure providers
Mobile application store providers
Application and content aggregators
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.