Everything as a Service (XaaS) and Carrier Cloud Services: Market Opportunities and Forecasts 2014 - 2019

Everything as a Service (XaaS) and Carrier Cloud Services: Market Opportunities and Forecasts 2014 - 2019

The “Everything as a Service” (XaaS) phenomenon is not a passing fad. For the enterprise, the Cloud has moved beyond the stage of representing only a choice for off-site computing. For the consumer, the Cloud has also moved beyond the stage of representing only a means of data back-up. The Cloud is rapidly moving into its next phase of supporting virtually any form of communications, application, content and commerce.

Network operators, particularly wireless carriers, are arguably in the best position to capitalize on the trend towards anywhere, anytime, any device, and any type of digital media. This research has identified the following drivers for carrier cloud services:

  • Consumer Cloud Services Key to Growth in Carrier Data Services: Consumer Cloud Services will add to the growth in usage of wireless data services as end-users engage in increasingly more communications, applications, content and commerce in the Cloud. This will drive data subscriptions across many new segments of the carriers' customer base and also lead to premium pricing for Value-added Service (VAS) applications.
  • Carrier Cloud Services to Drive Value-added Services Growth: Consumer Cloud Services will enable the carriers to offer Value-added Service (VAS) applications. These are applications that involve communications, applications, content and commerce that may be priced at a premium. This will lead to improved profitability, customer stickiness, and the ability for carriers to cross-sell between various data plans and VAS applications.
  • Personal Cloud Services to Improve Carrier Top Line Revenue and Profits: Consumer Cloud Services represents a new service that will add to the carrier revenues, offsetting loss in revenue due to OTT competitors and overall net positive. Due to the relatively low cost to deploy and support Cloud Services, margins are very good, leading to extractive profit margins on Cloud-based VAS applications.
This research evaluates XaaS at the network and service level and assesses wireless carrier opportunities for delivery of various cloud-based services. The report analyzes market opportunities for infrastructure suppliers and supporting service providers. The report includes forecasting through 2019 for cloud services. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:
  • Telecom service providers
  • Cloud and virtualization vendors
  • Content Delivery Networks (CDN)
  • Telecom managed service providers
  • Wireless/mobile infrastructure providers
  • Cloud infrastructure and service providers
  • Mobile payments and e-commerce providers
  • Application developers and app store providers
Report Benefits:
  • Forecast for cloud services 2014 – 2019
  • Understand XaaS and related infrastructure
  • Identify opportunities and threats for carriers
  • Identify opportunities for suppliers to carriers
  • Understand the issues for SME cloud adoption
  • Identify carrier cloud solutions and service packages
  • Understand the infrastructure challenges for operations
  • Identify leading companies and solutions for cloud services

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.

Everything as a Service
1 Introduction
1.1 Executive Summary
1.2 XaaS: Market Driver for DaaS
2 The SPI Model (SaaS, Paas and Iaas)
2.1 Software as a Service (SaaS)
2.2 Infrastructure as a Service (IaaS)
2.3 Platform as a Service (PaaS)
3 Benefits for the Enterprise
3.1 Market Forecasts 2014 - 2018
3.2 Transforming Enterprise Operations into the Cloud: Benefits and Challenges
4 Everything as a Service (Xaas)
4.1 Storage as a Service (STORaaS)
4.2 Communication as a Service (CaaS)
4.3 Network as a Service (NaaS)
4.4 Monitoring as a Service (MaaS)
4.5 Back-up as a Service (BaaS)
4.6 Desktop as a Service (DTaaS)
4.7 Database as a Service (DBaaS)
4.8 Big Data as a Service (BDaaS)
4.9 Identity as a Service (IDaaS)
4.10 Management as a Service (MGTaaS)
4.11 Business Process as a Service (BPaaS)
4.12 Proximity as a Service (PROXaaS)
4.13 XaaS Future Direction
5 XaaS Vendors Landscape
5.1 M5 Networks
5.1.1 M5 UCaaS
5.2 Microsoft Lync UCaaS
5.2.1 Solution Analysis
5.3 Thinking Phone Networks
5.3.1 Solutions
5.4 Boundary
5.4.1 Solution
5.5 enStratus Networks
5.5.1 Solutions
5.6 RightScale
5.6.1 Solutions
5.7 Radius Networks
5.7.1 Solutions Analysis
Global Cloud Computing Services
1.1 Enterprise It Systems Development
1.2 Definition Of Cloud Computing
1.3 “pay As You Go” Model
1.4 Cloud Computing Versus Virtualization
1.5 Levels Of Cloud Computing Services
1.5.1 Web Applications
1.5.2 Software As A Service (Saas)
1.5.3 Platform As A Service (Paas)
1.5.4 Infrastructure As A Service (Iaas)
1.5.5 Communication As A Service (Caas)
1.5.6 Metal As A Service (Maas)
1.5.7 Anything As A Service (Xaas)
Global Cloud Computing Market Forecasts 2014 - 2019
2.1 Global Cloud Computing Market Value 2014 - 2019
2.2 Market Value By Segment 2014 - 2019
2.2.1 Segment Market Share 2014 - 2019
2.2.2 Segment Growth Rate 2014 - 2019
2.2.3 Saas Market Value And Growth Rate 2014 - 2019
2.2.4 Iaas Market Value And Growth Rate 2014 - 2019
2.2.5 Paas Market Value And Growth Rate 2014 - 2019
2.3 Market Value By Region 2014 - 2019
2.3.1 Region Market Share 2014 - 2019
2.3.2 Region Growth Rate 2014 - 2019
2.3.3 North America Market Value And Growth Rate 2014 - 2019
2.3.4 Western Europe Market Value And Growth Rate 2014 - 2019
2.3.5 Eastern Europe Market Value And Growth Rate 2014 - 2019
2.3.6 Middle East And Africa Market Value And Growth Rate 2014 - 2019
2.3.7 Asia Pacific Market Value And Growth Rate 2014 - 2019
2.3.8 Rest-of-world Market Value And Growth Rate 2014 - 2019
2.4 Market Value By Cloud Type (Public And Private) 2014 - 2019
2.4.1 Market Share By Cloud Type 2014 - 2019
2.4.2 Growth Rates By Cloud Type 2014 - 2019
2.4.3 Public Cloud Market Value And Growth Rate 2014 - 2019
2.4.4 Private Cloud Market Value And Growth Rate 2014 - 2019
Barriers And Challenges To Cloud Adoption
3.1 Enterprises Reluctance To Change
3.2 Responsibility Of Data Security Externalized
3.2.1 Loss Of Control
3.3 Security Concerns Are Real
3.4 Cyberattacks
3.4.1 Smes Operate With Severe Budget Restrictions
3.4.2 Prolific Use Of Internet Increases Threats Of Cyber-attacks
3.5 Unclear Agreements
3.5.1 Slas Do Not Guarantee Downtime Requirements Will Be Met
3.5.2 Secondary Csps Negotiate Contracts On A Contract To Contract Basis
3.5.3 Enterprises Are Entitled To Credit For Downtime “on-request”
3.5.4 Varying Timeframes For Calculating Uptime
3.5.5 Different Cloud Services Have Different Slas
3.6 Complexity Is A Deterrent
3.6.1 Inherent Complexity In The Cloud Computing Environment
3.6.2 Integrating Enterprise Processes Around The Cloud Is A Complex Task
3.6.3 Integration Is A Big Issue With Saas Deployment
3.7 Lack Of Cloud Interoperability
3.7.1 Denial Of Switching Csps And Clouds
3.7.2 Csps Opt-out Of Cloud Interoperability
3.7.3 Challenges Faced When Moving Applications Between Clouds
3.8 Service Provider Resistance To Audits
3.8.1 Industry Best Practices Are Still Developing
3.8.2 Resistance To Audit Signals Caution
3.9 Viability Of Third-party Providers
3.10 Acceptance Issues
3.11 No Move Of Systems And Data Is Without Cost
3.12 Lack Of Integration Features In The Public Cloud Results In Reduced Functionality
Hardware And Software
4.1 Increasing Importance Of Hardware
4.2 Reduced Need For Provisioning Storage: A Server And A Switch
4.3 Cloud Hardware Will Become A Commodity
4.4 Low-power Processors And Cheaper Clouds
4.5 Faster Interconnects
4.6 Increasing Separation Of Software And Hardware
4.7 Rise Of Paas
4.8 Increasing Popularity Of Javascript/Html5 Based Apps
4.9 Stronger Identity Management Systems
4.10 Memory Solutions For Software And Hardware Systems
4.11 Increasing Use Of Modular Software
4.12 Top Iaas Vendors
4.13 Top Software Vendors
Future Cloud Computing Applications
5.1 Leveraging Cloud For Wearable Technology
5.1.1 Wearable Technology Is Poised For Significant Growth
5.1.2 Cloud-based Services Provide A Platform For Growth
5.1.3 Examples Of Cloud-services Leveraged By Wearable Technology
5.1.4 Bottlenecks To Growth Of Wearable Technology
5.2 Increasing Acceptance In The Government Sector
5.2.1 Us Government’s Consolidation Of Datacenters To Cut Costs
5.2.2 Csps Building Capacity To Service Government Agencies
5.2.3 Leverage Cloud For Citizen Services
5.2.4 Leverage Cloud To Support Local Enterprises
5.3 Cloud Computing For Media And Entertainment
5.3.1 The Case Of Netflix
5.3.2 A Tool To Increase Subscription Revenues
5.3.3 Cloud Services To Develop Stronger Links With Fans
5.3.4 Cloud Services To Increase Revenue Generation Capacity
5.3.5 Cloud Services To Reduce Datacenter Footprint
5.3.6 Cloud Services For Controlling Digital Supply Chain
5.4 Cloud Computing For Healthcare
5.4.1 Us Healthcare Regulations Mandate Cloud Adoption
5.4.2 Heavy Penalties For Loss Of Phi
5.4.3 Healthcare’s Wait And Watch Approach
5.4.4 Cloud-based Solutions For Healthcare
5.4.5 Adoption Of Desktop Virtualization In Healthcare
5.4.6 Cloud For Regional Wellness Services
5.4.7 Cloud For Penetrating Rural Markets
5.5 Cloud Computing For Telecoms
5.5.1 The Cloud Expands The Telecoms Service Provider Product Portfolio
5.5.2 Sme Are An Attractive Pocket For Telecom
5.5.3 Comcast Develops A Cloud Marketplace For Smes
5.5.4 Cloud-based Home Security And Home Monitoring Systems
5.5.5 More Cloud Opportunities
5.6 Cloud Computing For Insurance
5.6.1 Cloud-based Technology Provide Platforms To Increase Market Share
5.6.2 Cloud-based Technology Expands Product Portfolio
5.7 Cloud Computing For Utilities And Overall Energy Sector
5.7.1 Smart Metering In Europe
5.7.2 Cloud-based Smart Metering Projects
5.7.3 Cloud And Data
5.7.4 Cloud And Collaboration
5.7.5 Cloud And Production Operations
5.7.6 Cloud And Customer Engagement
5.8 Cloud Computing For Pharmaceuticals
5.8.1 Cloud-based Services Are Under-utilized By Pharma Companies
5.8.2 Leverage Cloud Computing To Reduce Costs And Save Time
5.8.3 Cloud-based Digital Market Platform
5.8.4 Cloud-based On-demand Analytical Platforms
5.8.5 Shifting Non-core Operations To The Cloud
5.9 Cloud Computing For Financial Services
5.9.1 Small Banks Find It Easier To Shift To The Cloud
5.9.2 Cloud-based Payments Processing
5.9.3 Cloud-based Document Management
5.9.4 Bank Of America’s Pilot Test With The Cloud
5.9.5 Cloud-based Mobile Banking
5.9.6 Regulatory Barriers Restrict Wide Adoption Of Cloud-based Analytics
5.9.7 Cloud-based Monte Carlo Simulations
5.9.8 Private Clouds
Recommendations For Enterprise
6.1 When Cloud Computing Is Not An Option
6.1.1 Risk Of External Dependencies
6.1.2 Scalability Comes At A Cost
6.2 Approach Cloud Computing From A Strategic Perspective
6.2.1 What Enterprise Must Consider When Developing A Cloud Strategy
6.3 Trade-off Between Location Of Datacenter And Service Portfolio
6.4 Enterprises Must Have Strict Security And Compliance Levels
6.5 Develop A Realistic Cost Estimate
6.5.1 Allocate For Hidden Costs
6.6 Conduct Csp Background Checks
6.7 Add Substance To The Term “security”
6.7.1 Data Security Measures
6.7.2 Physical And Personnel Protections And Restrictions
6.7.3 Geographic Location Of Datacenter
6.8 Understand Audit Options
6.8.1 Existing Service Standards Are Non-comprehensive
6.8.2 Add “right To Audit” Clause In The Contract
6.9 Viability Of Third-party Providers
6.10 Formulate An Exit Strategy
6.10.1 Prepare For Enterprise’s Exit
6.10.2 Prepare For Csp’s Exit
6.11 Evaluate All Applications In A Step-by-step Approach
6.12 Review The Contract In Detail
6.12.1 Prepare A Service Checklist
Recommendations For Cloud Service Providers
7.1 Work Side-by-side With The Customer
7.2 Understand Your Customer
7.3 Develop Marketing Plan For A Non-technical Audience
7.4 Stress Heavily On Security Measures
7.4.1 Customer’s Perception Of Security Is Central To Aligning Needs With Capabilities
7.4.2 Match Smes Security Requirements
7.4.3 Security Requirements Vary From Customer-to-customer
7.4.4 Smes Resist Installing Firewalls To Minimize Costs
7.4.5 Demonstrate Security Measures
7.5 Determine The Optimal Price
7.5.1 Adjust Pricing Strategy As Required
7.5.2 Understand Customer’s Existing It Costs
7.6 Reorient Sales Team
7.7 Provide Support With Integration
7.8 Guidelines For Making A Sales Pitch
7.9 Educating Smes
Figure 1: Cloud Computing
Figure 2: Cloud Computing Services
Figure 3: Global Cloud Computing Market Value and Growth Rate 2014 - 2019
Figure 4: Market Value by segment 2014-2019
Figure 5: Market Share by Segment 2014 - 2019
Figure 6: Segment Growth Rate 2014 - 2019
Figure 7: SAAS Market Value and Growth Rate 2014 - 2019
Figure 8: IAAS market Value and Growth Rate 2014 - 2019
Figure 9: PAAS Market Value and Growth Rate 2014 - 2019
Figure 10: Market Value by Region 2014 - 2019
Figure 11: Market Share by Region 2014 - 2019
Figure 12: Region Growth Rate 2014 - 2019
Figure 13: North America Market Value and Growth Rate 2014 - 2019
Figure 14: Western Europe Market Value and Growth Rate 2014 - 2019
Figure 15: Eastern Europe Market Value and Growth Rate 2014 - 2019
Figure 16: Middle East and Africa Market Value and Growth Rate 2014 - 2019
Figure 17: Asia Pacific Market Value and Growth Rate 2014 - 2019
Figure 18: Market Value by Cloud Type (Public vs. Private) 2014 - 2019
Figure 19: Market Share by Cloud Type (Public vs. Private) 2014 - 2019
Figure 20: Growth Rates by Cloud Type (Public vs. Private) 2014 - 2019
Figure 21: Public Cloud Market Value and Growth Rate 2014 - 2019
Figure 22: Private Cloud Market Value and Growth Rate 2014 - 2019
Table 1: Global Cloud Computing Market Value and Growth Rate 2014 - 2019
Table 2: Market Value by Segment (USD Billions) 2014 - 2019
Table 3: Market Share by Segment 2014 - 2019
Table 4: Segment Growth Rate 2014 - 2019
Table 5: SAAS Market Value and Growth Rate 2014 - 2019
Table 6: IAAS Market Value and Growth Rate 2014 - 2019
Table 7: PAAS Market Value and Growth Rate 2014 - 2019
Table 8: Market Value by Region (USD Billion) 2014 - 2019
Table 9: Market Share by Region 2014 - 2019
Table 10: Region Growth Rate 2014 - 2019
Table 11: North America Market Value and Growth Rate 2014 - 2019
Table 12: Western Europe Market Value and Growth Rate 2014 - 2019
Table 13: Eastern Europe Market Value and Growth Rate 2014 - 2019
Table 14: The Middle East and Africa Market Value and Growth Rate 2014 - 2019
Table 15: Asia Pacific Market Value and Growth Rate 2014 - 2019
Table 16: Rest-of-World Market Value and Growth Rate 2014 - 2019
Table 17: Market Value by Cloud Type (USD Billion) 2014 - 2019
Table 18: Market Share by Cloud Type (Public vs. Private) 2014 - 2019
Table 19: Growth Rates by Cloud Type 2014 - 2019
Table 20: Public Cloud Market Value and Growth Rate 2014 - 2019
Table 21: Private Cloud Market Value and Growth Rate 2014 - 2019
Table 22: Top IAAS Vendors
Table 23: Top Software Vendors
Carrier Cloud Services 2014 - 2019
1.0 Executive Summary
2.0 Introduction
2.1 Cloud Computing
2.2 Service Models Of Cloud Computing
2.2.1 Infrastructure As A Service (Iaas)
2.2.2 Platform As A Service (Paas)
2.2.3 Software As A Service (Saas)
2.2.4 Comparison: Iaas, Paas & Saas
2.3 Cloud Computing Market Size By Deployment Model
2.4 Deployment Models Of Cloud Computing
2.4.1 Private Cloud
2.4.2 Public Cloud
2.4.3 Hybrid Cloud
2.5 Cloud Computing Market Size By Service Model
2.6 Service Level Agreements
2.7 Broadband And The Cloud
2.8 Consumer Cloud Services
2.8.1 Storage And Backup
2.8.2 Cloud Applications
2.8.3 Cloud Communication Services
2.8.4 Cloud Content Management Services
2.9 Cloud Market For Consumer And Enterprise Services 2014 - 2019
2.9.1 Cloud Commerce
2.9.2 Pricing Models & Pricing Details Of Consumer Cloud Services
2.10 Enterprise Vs. Consumer Needs
2.11 Leading Companies And Cloud Offerings
3.0 Future Of Consumer Cloud Services
3.1 Personalized Consumer Cloud Services
3.2 Mobility
3.3 Preference-driven Cloud Services
3.4 Context-aware Cloud Services
3.5 Integrated With Network
4.0 Why Carrier Cloud Computing
4.1 Carrier Cloudz: A New Class Of Cloud
4.2 Carrier Cloud Computing Ecosystem
4.3 Basic Infrastructure Challenges
4.3.1 Protocol Standardization
4.3.2 Dedicated Equipment
4.3.3 Lack Of Exposure
4.4 Next - Generation Otn (Ng-otn)
4.5 Carrier Data Resources
4.6 Identity Management
5.0 Carrier Cloud Computing Opportunity Size And Forecast
5.1 Opportunity For Telecom Companies
5.2 Cloud Services Forecast 2014 - 2019
6.0 Carrier Cloud Challenges And Drivers
6.1 Challenges
6.1.1 Business-class Services
6.1.2 Standardization
6.1.3 Portability
6.2 Advantages
6.2.1 Service-orientation
6.2.2 Performance
6.2.3 Security
6.3 Growth Drivers
7.0 Conclusions
8.0 Appendix: Cloud Service And Support Companies
8.1 Equinix Inc
8.1.1 Overview
8.1.2 Products & Services
8.1.3 Financials
8.1.4 Strategy
8.2 Alcatel-lucent
8.2.1 Overview
8.2.2 Products & Services
8.2.3 Financials
8.2.4 Strategy
8.3 Ericsson
8.3.1 Overview
8.3.2 Products & Services
8.3.3 Financials
8.4 Strategy
8.5 Intel Corporation
8.5.1 Overview
8.5.2 Products & Services
8.5.3 Financials
8.5.4 Strategy
8.6 Teito
8.6.1 Overview
8.6.2 Products & Services
8.6.3 Financials
8.6.4 Strategy
8.7 National Electric Corporation (Nec)
8.7.1 Overview
8.7.2 Products & Services
8.7.3 Financials
8.7.4 Strategy
8.8 Microsoft
8.8.1 Overview
8.8.2 Products & Services
8.8.3 Financials
8.8.4 Strategy
8.9 Google Inc
8.9.1 Overview
8.9.2 Products & Services
8.9.3 Financials
8.9.4 Strategy
8.10 Rackspace Hosting Inc.
8.10.1 Overview
8.10.2 Products & Services
8.10.3 Financials
8.10.4 Strategy
8.11 At&T
8.12 Overview
8.12.1 Products & Services
8.12.2 Financials
8.12.3 Strategy
8.13 Verizon
8.13.1 Overview
8.13.2 Products & Services
8.13.3 Financials
8.13.4 Strategy
Figures and Tables
Figure 1: Cloud Computing
Figure 2: IaaS, PaaS and SaaS
Figure 3: Comparing and Contrasting IaaS, PaaS and SaaS
Table 4: Cloud Computing Market Size by Service Model
Table 5: Cloud Computing Market Size by Deployment Model
Figure 6: Operation of SLA
Figure 7: Content Management Process
Table 8: Cloud Market for Consumer and Enterprise Services 2014 - 2019
Figure 9: Operation of E-commerce on the Cloud
Figure 10: Benefits of Cloud Computing for E-Commerce
Figure 11: Comparison of Cloud Service Costs and Features
Figure 12: Consumer Cloud Stack
Figure 13: Context Aware Offers as a Process
Figure 14: Context Aware Cloud Computing Architecture
Figure 15: Carrier Cloud Computing Operations
Figure 16: Carrier Network Resource
Figure 17: Inside the Carrier Data Centre
Figure 18: Operational Elements of Carrier Cloud
Figure 19: Identity Management Process
Figure 20: Identity Management Architecture
Figure 21: Total Addressable Market for Carrier Cloud Services 2014 - 2019
Figure 22: Key Carrier Cloud Advantages
Figure 23: No of Cloud Price Reductions
Figure 24: Cloud Computing Pricing Trends

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