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Apple TV vs. Google TV

This research evaluates Google vs. Apple TV as well as analyzes other companies in the space.

The research reviews solutions, technologies, and applications.

The report also provides a comparative analysis of offerings including Business, Sports, and Music.

Target Audience:

  • Mobile/wireless TV providers
  • Google and their competitors
  • Next generation TV service providers
  • Next generation infrastructure vendors
  • Value-added Service (VAS) application developers


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


APPLE TV
Apple TV first generation
Apple TV Second Generation
GOOGLE TV
HARDWARE
TV & MOVIES
SPORTS
BUSINESS
MUSIC
PICTURES
AIRPLAY AND AIRPLAY MIRRORING
WEB BROWSING AND SOCIAL
APPLICATIONS
FUTURE
Apple TV
Google TV
APPENDIX
Roku
Xbox
XBMC
Boxee
LG ST600 Smart TV Upgrader with Digital Streaming and Internet Services
Smart TVs / Blu Ray Players
Time Warner Cable

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