AT&T API Marketplace Solution and Impacts on Telecom API Market

AT&T API Marketplace Solution and Impacts on Telecom API Market

On March 18, 2019, AT&T announced the AT&T API Marketplace, representing a web-based CPaaS platform that provides AT&T business customers and clients access to API tools, AT&T communication services, and AT&T API support services. The new AT&T API Marketplace platform provides AT&T clients pre-packaged telecommunications software applications and APIs to embed in their websites and telecommunications applications, enabling simpler, faster and more effective ways to communicate with and provide services to their customers in near real-time.

AT&T is using this API platform to re-invent itself and change its image in the marketplace. AT&T wants to establish and maintain a developer community using AT&T API products and service. In conjunction with this program, AT&T wants to foster development of turnkey, communication-enabled applications that can be resold. This represents a paradigm shifting development in the Telecom API marketplace. While AT&T and other Telecom providers have offered API products for years, this is the first Telecom carrier to offer a business program to openly promote and market their APIs tools, products and turn-key applications to both the developer community and to their business clients.

With this initiative, AT&T makes their network APIs available to business customers, third-party developers and OTT service providers to use, which allows these business customers to optimize their applications and services for better performance. This is anticipated to allow AT&T to better optimize its existing network infrastructure and capitalize on the revenue generated by these applications and OTT services.

This product announcement signals changes to the AT&T service offering and the role AT&T plays in the Application Programming Interfaces (API) marketplace. This marketplace is evolving within the carrier space to support increasingly more than consumer-oriented communications, applications, commerce and digital content. Mind Commerce sees this product announcement as AT&T’s acknowledgement that API support will extend beyond B2C and B2B services for traditional telecommunications applications and services towards a larger role for network service providers in intelligent solutions for enterprise as well as Internet of Things (IoT) systems and networks.

This report provides the reader with insights into the AT&T API Marketplace, its impact on the application ecosystem, and telecom APIs. The report is intended to stand alone as well as represent a supplement to the more in-depth Mind Commerce assessment of the global Telecom API market entitled Telecom API Market Outlook and Forecasts 2019 – 2024. This larger report includes business models, value chain analysis, operator strategies and a quantitative assessment of the industry from 2019 to 2024. Anyone purchasing the larger Telecom API report will receive the AT&T API Marketplace Solution and Impacts on Telecom API Market report at no additional cost.

Key Findings:

• AT&T API Marketplace represents a paradigm shifting development in the telecom API marketplace
• First mover advantage to AT&T as no competitors has made any announcements to match AT&T’s program
• Significant growth rates for Telecom API marketplace will be achieved through changes in certain business practices
• Cloud-based network-support revenue will become a more substantial revenue component for Telecom APIs by 2025

Target Audience:

• API Aggregators
• Investment Firms
• Application Developers
• Mobile Device Vendors
• Mobile Network Carriers
• Service Bureau Companies
• Wireless Infrastructure Vendors
• Telecom Managed Service Providers

1 Executive Summary
2 Introduction
2.1 About the Report
2.1.1 Topics Covered
2.1.2 Key Findings
2.1.3 Target Audience
3 AT&T API Marketplace
3.1 AT&T API Marketplace
3.2 API Marketplace Features
3.3 AT&T API Marketplace Plans and Strategy
3.4 AT&T API Marketplace partnerships
4 Impact to AT&T’s Competitors
4.1 API Marketplace Companies
4.2 Telecom API Ecosystem Vendors
4.2.1 APIs solutions from Infrastructure and CPaaS Services Companies
4.2.2 API Capabilities included with Primary Service Offerings
4.2.3 API Capabilities Independently Developed
4.3 Select Network Operator API Programs
4.3.1 Verizon Wireless
4.3.2 Vodafone
4.3.3 France Telecom (Orange)
4.3.4 Telefonica
5 Impacts to the Existing Marketplace
5.1 Telecom Application Development Market
5.1.1 Communications-enabled Application Marketplace
5.2 Carriers and OTT Service Providers
5.3 Carriers and Value-added Services
5.4 API Aggregators
5.5 Carrier and Vendor API Strategies
5.5.1 Carrier Market Strategy and Positioning
5.5.2 API Enabled App Developer Strategies
5.5.3 Telecom API non-carrier Vendor Strategies
6 Future API Market Growth
6.1 State of the Industry
6.2 Virtualization
6.2.1 Network Function Virtualization
6.2.2 Virtualization beyond Network Functions
6.3 Internet of Things
6.3.1 IoT Technologies
6.3.2 IoT Applications
6.3.3 The Telecom API Component
6.3.4 IoT WANs and Telecom APIs
6.3.1 Telecom APIs for IoT Authentication and Platforms
7.1 Overall Telecom API Outlook
7.2 Impact on AT&T and Carrier Community
Figure 1: Telecom Resources Enable Communication Enabled Apps
Figure 2: Programmable Telecom Vendor Services Comparative Segmentation
Figure 3: IoT and Future Telecom API Topology
Figure 4: Cellular vs. Non-Cellular IoT WAN Comparison

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