Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type (Workforce, CIAM, B2B), Identity Type, Deployment Mode, Vertical - Global Forecast to 2030

The identity and access management (IAM) market is projected to grow from USD 25.96 billion in 2025 to USD 42.61 billion by 2030 at a compound annual growth rate (CAGR) of 10.4% during the forecast period. The increasing adoption of cloud computing, zero-trust frameworks, and AI-powered access controls is transforming IAM by enabling adaptive authentication, real-time threat detection, and seamless user provisioning. AI-driven anomaly detection and risk-based access controls are helping reduce unauthorized access incidents by over 85%, thus enhancing organizational security and compliance. Simultaneously, the growing implementation of multi-factor authentication (MFA), single sign-on (SSO), and privileged access management (PAM) solutions is strengthening access governance, facilitating secure onboarding, and driving digital transformation across enterprises. However, rising concerns over data privacy, insider threats, and misconfigured access policies are creating hesitation in broader adoption. Complex regulatory requirements and a lack of employee awareness about IAM best practices further constrain large-scale deployment.

“By vertical, the retail & e-commerce segment is projected to register the highest CAGR during the forecast period”

The retail and e-commerce sector is experiencing the fastest growth within the IAM market due to rising instances of account takeovers, credential stuffing, and insider threats, alongside growing demands for seamless customer and employee access. For example, e-commerce platforms reported an average of 2.1% of transactions impacted by unauthorized access in 2024, over twenty times the industry benchmark, with fraudulent login attempts and compromised credentials surging. Meanwhile, over 60% of retailers in North America noted year-on-year increases in access-related security incidents, driving adoption of MFA, SSO, and AI-powered access analytics. Simultaneously, consumers and employees demand frictionless login experiences and secure remote access, prompting retailers to invest in adaptive authentication, behavioral biometrics, and centralized access governance solutions.

“By deployment mode, the hybrid segment is projected to exhibit the highest CAGR during the forecast period”

The IAM market's hybrid deployment mode is experiencing rapid adoption as organizations seek the flexibility of combining on-premises control with cloud scalability and cost efficiency. Hybrid IAM solutions allow enterprises to manage access across both legacy systems and modern SaaS applications, ensuring consistent security policies and centralized governance. According to a recent industry report, over 78% of organizations observed improved access management efficiency after implementing hybrid IAM architectures. These solutions also enable the seamless adoption of adaptive authentication, MFA, and SSO, while supporting a gradual migration to cloud environments, making them more versatile than purely on-premises or cloud-only deployments.

“North America is estimated to have the largest market share in 2025, and Asia Pacific is expected to witness the fastest growth rate during the forecast period”

North America is estimated to hold the largest share of the IAM market in 2025, driven by a mature regulatory environment, early adoption of advanced access controls, and strong cybersecurity investment. Federal and state initiatives promoting zero-trust frameworks, compliance with NIST and GDPR-aligned standards, and enterprise-grade IAM deployments across banking, healthcare, retail, and government sectors have strengthened secure access, interoperability, and risk mitigation. Additionally, widespread cloud adoption, established IAM vendor ecosystems, and coordinated public-private collaborations ensure robust identity governance, secure remote access, and scalable authentication infrastructure across organizations and user networks.

Meanwhile, the Asia Pacific region is expected to witness rapid growth, driven by accelerated digital transformation, expanding internet and mobile penetration, and strong government-led digital identity initiatives. Countries such as India, Japan, China, and Singapore are prioritizing biometric authentication, identity federation, and large-scale digital ID frameworks to strengthen security and improve citizen and customer experiences. Rising demand for secure access in hybrid work environments, increasing cloud adoption, and investments in AI-powered identity verification and fraud prevention are fueling IAM expansion across BFSI, retail, healthcare, government, and IT & ITeS sectors.

Breakdown of Primaries

The study draws insights from various industry experts, including component suppliers, Tier 1 companies, and OEMs. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 40%, Tier 2 – 35%, and Tier 3 – 25%
• By Designation: C-Level Executives – 35%, Managerial and Other Levels – 65%
• By Region: North America – 15%, Europe – 25%, Asia Pacific – 30%, Middle East & Africa – 20%, Latin America – 10%

Major vendors in the IAM market include Microsoft (US), Ping Identity (US), IBM (US), Okta (US), Oracle (US), SailPoint (US), Saviynt (US), CyberArk (US), Thales (France), Akamai Technologies (US), OpenText (Canada), Entrust (US), Duo Security (US), HID Global (US), Evidian (France), RSA Security (US), Avatier (US), ManageEngine (US), SecureAuth (US), EmpowerID (US), Simeio (US), One Identity (US), FusionAuth (US), Auth0 (US), IDnow (Germany), Zuora (US), Signzy (India), Civic Technologies (US), Trusona (US), Beyond Identity (US), Delinea (US), Optimal IdM (US), Netwrix (US), Aquera (US), Cerby (US), Traxion (Netherlands), Radiant Logic (US), Elimity (Belgium), Oleria(US), Veza (US), Bravura Security (Canada), Fischer Identity (US), Lumos (US), Omada (Denmark), OpenIAM (US), Pathlock (US), Tuebora (US), and Rippling (US).

The study includes an in-depth competitive analysis of the key players in the IAM market, their company profiles, recent developments, and key market strategies.

Research Coverage

The report segments the IAM market and forecasts its size based on offering (solutions and services), technology (access management, identity governance and administration (IGA), privileged access management (PAM), and others), type (workforce IAM, consumer IAM, and B2B IAM), identity type (human identity and non-human identity), deployment mode (cloud, on-premises, and hybrid), and vertical (BFSI, travel, tourism and hospitality, healthcare, retail and e-commerce, IT & ITeS, education, government & defense, and others).

The study also includes an in-depth competitive analysis of the market's key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help market leaders/new entrants with information on the closest approximations of revenue numbers for the overall IAM market and its subsegments. This report will help stakeholders understand the competitive landscape and gain valuable insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following pointers:

• Analysis of key drivers (rising instances of security breaches and identity-related fraud; growing awareness about compliance management; cloud-centric transformation fuels need for unified access; increasing need for identity access management solutions for IoT; growing adoption of IAM solutions by SMEs), restraints (lack of identity standards and budgetary constraints in deploying IAM solutions; privacy concerns in IAM adoption; complexity in integrating IAM with legacy systems), opportunities (cultural shift from traditional IAM to CIAM; proliferation of cloud-based IAM solutions and services and growing adoption of hybrid cloud model; increasing integration of technologies into IAM; rising demand for AI-driven and adaptive authentication solutions), and challenges (scarcity of skilled cybersecurity professionals among enterprises; difficulties addressing complexity of advanced threats; interoperability and integration issues across diverse IT environments)
• Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new product & service launches in the IAM market
• Market Development: Comprehensive information about lucrative markets – analysis of the IAM market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the IAM market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players in the IAM market, including Microsoft (US), Ping Identity (US), IBM (US), Okta (US), and Oracle (US).

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