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Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

“The increasing adoption of smartphones is a major factor driving the growth of the Backend as a Service (BaaS) market”
The market size is estimated to grow from USD 1.32 billion in 2015 to USD 28.10 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 84.2%. The BaaS market is driven by factors such as increased adoption of cloud-based applications and smart phones, and demand for rapid deployment and development.

“Data and application integration service segment to gain maximum traction during the forecast period”
The data integration service type comprises enterprise integration services, data and file storage, and SaaS integrations. The data is stored on cloud in an encrypted form for security concerns. This service type enables the IT staff to connect the enterprise systems through single data and identity microservices. The data integration services type also manages the data as it includes hosting services where users can store, alter, update, delete, and upload any type of content. The key players offering data integration services types are Applicasa, AnyPresence, CloudMine, and others.

“Support, training, and maintenance services to have high growth rate during the forecast period”
Online support, live chat, other real-time support options, and community portals are established where clients can exchange ideas with people of other organizations. Support, training and maintenance services segment provides customer-support abilities to the industry verticals in case of security threats and privacy breaches. Companies actively provide online training resources such as user guides, blog articles, white papers, video instructions, and forums to their clients.

“Asia-Pacific (APAC) is expected to grow at a high CAGR among regions during the forecast period”
APAC is an emerging market and is expected to grow at the highest CAGR in the regional segment during the forecast period. This is due to the tremendous opportunities that exist in the APAC countries such as China, Japan, Australia, and others. North America is expected to have the largest market share compared with other regions across the globe. One of the factors contributing to the growth of the market in North America is the presence of major BaaS companies in the region.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is as follows:
By Company Type: Tier 1 (45%), Tier 2 (35%) and Tier 3 (20%)
By Designation: C-level (35%), Director level (25%) and other executives (40%)
By Region: North America (45%), Europe (30%), Asia-Pacific (APAC) (20%), and RoW (5%).
The growth of mobile applications and increase in mobile game developers, and high adoption rate in the SMEs offers BaaS vendors tremendous opportunites in the next five years. As this model provides optimum usage of resources, the SMEs are utilizing its benefits as they only have to pay for the services procured. Moreover, due to the lack of advanced IT skills and infrastructure among SMEs, they prefer to adopt pay-as-you-go pricing model for reducing costs.

The major BaaS companies profiled in the report are as follows:
1. Microsoft
2. IBM
3. Oracle
4. Kony
5. Kinvey
6. CloudMine
7. Built.IO Backend
8. AnyPresence
9. Appcelerator
10. KII Corporation

The report will help the market leaders/new entrants in the BaaS market in the following ways:
1. This report segments the BaaS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different end users and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements, collaborations, and mergers and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTION AND LIMITATION
  • EXECUTIVE SUMMARY
    • Table BAAS MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE BAAS MARKET
    • BACKEND AS A SERVICE MARKET: MARKET SHARE OF THE TOP FOUR SOLUTIONS AND VERTICALS
    • LIFECYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET EVOLUTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • ECOSYSTEM
      • MOBILE SDK PROVIDERS
      • MOBILE HANDSET OEMS
      • MOBILE SERVICE COMPANIES
      • MOBILE ENTERPRISE APPLICATION PLATFORM (MEAP)
      • PAAS PROVIDERS
      • IAAS PROVIDERS
    • STRATEGIC BENCHMARKING
  • BAAS MARKET ANALYSIS, BY SERVICE TYPE
    • INTRODUCTION
      • Table BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
    • DATA AND APPLICATION INTEGRATION
      • Table DATA AND APPLICATION INTEGRATION: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table DATA AND APPLICATION INTEGRATION: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • IDENTITY AND ACCESS MANAGEMENT
      • Table IDENTITY AND ACCESS MANAGEMENT: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table IDENTITY AND ACCESS MANAGEMENT: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • USAGE ANALYTICS
      • Table USAGE ANALYTICS: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table USAGE ANALYTICS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PROFESSIONAL SERVICES
      • Table PROFESSIONAL SERVICES: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table PROFESSIONAL SERVICES: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SUPPORT AND MAINTENANCE
      • Table SUPPORT AND MAINTENANCE: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table SUPPORT AND MAINTENANCE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • BAAS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM ENTERPRISES
      • Table SMALL AND MEDIUM ENTERPRISE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISE
      • Table LARGE ENTERPRISE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • BAAS MARKET ANALYSIS, BY OPERATING SYSTEM
    • INTRODUCTION
      • Table BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
    • ANDROID
      • Table ANDROID: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • IOS
      • Table IOS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • BAAS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TELECOMMUNICATION AND IT
      • Table TELECOMMUNICATION AND IT: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table TELECOMMUNICATION AND IT: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • RETAIL AND WHOLESALE
      • Table RETAIL AND WHOLESALE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table RETAIL AND WHOLESALE: BAAS SIZE, BY REGION, 2013-2020 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table HEALTHCARE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MEDIA, ENTERTAINMENT, AND GAMING
      • Table MEDIA, ENTERTAINMENT, AND GAMING: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table MEDIA, ENTERTAINMENT, AND GAMING: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table MANUFACTURING: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PUBLIC SECTOR AND UTILITIES
      • Table PUBLIC SECTOR AND UTILITIES: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table PUBLIC SECTOR AND UTILITIES: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table OTHERS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table BAAS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: BAAS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table U.S.: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table U.S.: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table U.S.: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table EUROPE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table EUROPE: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
    • NEW PRODUCT LAUNCHES
      • Table NEW PRODUCT LAUNCHES, 2014-2015
    • MERGERS AND ACQUISITIONS
      • Table MERGERS AND ACQUISITIONS, 2014-2015
    • PARTNERSHIPS AND COLLABORATIONS
      • Table PARTNERSHIPS AND COLLABORATIONS, 2014-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • KONY
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • KEY STRATEGIES
    • KINVEY
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • KEY STRATEGIES
    • ANYPRESENCE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • APPCELERATOR
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • BUILT.IO BACKEND
      • BUSINESS OVERVIEW
      • PRODUCTS, SOLUTIONS, AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • KII CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • CLOUDMINE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • OTHER KEY INNOVATORS
      • BACKENDLESS CORP
      • KUMULOS
  • APPENDIX
    • EXCERPTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS

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