
AdTech Market by Offering (Software Tools/Platform (DSPs, SSPs, DMPs, Ad exchange, Ad networks), Services), Marketing Channel (Mobile Apps, Website, Social Media), Advertising type (Programmatic, Search, Display), Vertical and Region – Global Forecast to
Description
AdTech Market by Offering (Software Tools/Platform (DSPs, SSPs, DMPs, Ad exchange, Ad networks), Services), Marketing Channel (Mobile Apps, Website, Social Media), Advertising type (Programmatic, Search, Display), Vertical and Region – Global Forecast to 2030
The AdTech market is projected to grow from USD 579.4 billion in 2023 to USD 1,496.2 billion by 2030, at a compound annual growth rate (CAGR) of 14.5% during the forecast period. The market is anticipated to grow due to the proliferation of smartphones for greater mobile optimization and in-app advertising.
By mode of interface, mobile AdTech software to register for the larger market size during forecast period
The solution segment by mode of interface includes desktop Adtech software and mobile Adtech Software. Advertisers focus on creating responsive and engaging mobile ads that seamlessly integrate into apps, mobile websites, and social media platforms. Advancements in mobile AdTech include innovative ad formats, such as interactive and video advertising, and location-based targeting to deliver hyper-localized content. Mobile AdTech solutions are adapting to the evolving digital landscape, embracing technology, and enhancing user engagement while adhering to privacy and compliance regulations.
By advertising media, the digital advertising segment to register fastest-growing CAGR during the forecast period
Digital advertising within the AdTech market has become integral to modern marketing strategies. It involves using digital channels, such as websites, social media, search engines, and mobile apps, to promote products, services, or brands. In digital advertising, AdTech tools and platforms are employed to create, target, deliver, and optimize ad campaigns to reach specific audiences. The widespread adoption of the internet and mobile devices has expanded the digital advertising landscape, providing access to a vast and diverse online audience.
North America to witness the largest market size during the forecast period
North America is experiencing significant technological growth in the AdTech market, driven by various factors shaping the advertising and marketing sector landscape. The ongoing shift from traditional to digital advertising also contributes to market growth, as companies increasingly allocate their budgets to online channels. In the wake of data privacy concerns, both the US and Canada have implemented regulations, such as GDPR and CCPA, influencing the way AdTech companies collect and handle user data, emphasizing the importance of compliance and transparency in the industry
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AdTech market.
By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Managers: 25%
By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, and Middle East and Africa- 5%, Latin America-5%
The report includes the study of key players offering AdTech solutions. It profiles major vendors in the AdTech market. The major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy.ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia).
Research Coverage
The AdTech market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AdTech providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AdTech market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Proliferation of smartphones for greater mobile optimization and in-app advertising, increasing demand for data-informed marketing strategies and growing popularity of audio streaming and podcasts for advertising), restraints (Stringent privacy regulations and security concerns and inaccurate data quality and accuracy), opportunities (Enabling AI and ML technologies for hyper-personalized user experience, focus on voice-activated ads and conversational advertising and widespread adoption of AR and VR technologies for more interactive and immersive ad experiences), and challenges (Presence of Ad-Blocking Bypass Solutions and lack of standardized viewability metrics).
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AdTech market
Market Development: Comprehensive information about lucrative markets – the report analyses the AdTech market across varied regions
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AdTech market
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), among others in the AdTech market strategies. The report also helps stakeholders understand the AdTech market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
291 Pages
- STUDY OBJECTIVES
- MARKET DEFINITION
- STUDY SCOPE
- YEARS CONSIDERED
- CURRENCY CONSIDERED
- STAKEHOLDERS
- RESEARCH DATA
- DATA TRIANGULATION
- MARKET SIZE ESTIMATION
- MARKET FORECAST
- RESEARCH ASSUMPTIONS
- LIMITATIONS AND RISK ASSESSMENT
- RECESSION IMPACT
- ADTECH MARKET SIZE AND GROWTH RATE, 2019-2022 (USD BILLION, Y-O-Y %)
- ADTECH MARKET SIZE AND GROWTH RATE, 2023-2030 (USD BILLION, Y-O-Y %)
- ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADTECH MARKET
- IMPACT OF RECESSION ON ADTECH MARKET
- ADTECH MARKET: TOP THREE ADVERTISING TYPES
- NORTH AMERICA: ADTECH MARKET, BY OFFERING AND KEY VERTICAL
- ADTECH MARKET, BY REGION
- INTRODUCTION
- MARKET DYNAMICS
- CASE STUDIES
- TARIFF AND REGULATORY LANDSCAPE
- ADTECH MARKET ARCHITECTURE
- ECOSYSTEM ANALYSIS
- PATENT ANALYSIS
- SUPPLY CHAIN ANALYSIS
- FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE
- PRICING ANALYSIS
- BRIEF HISTORY OF ADTECH MARKET
- TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
- PORTER’S FIVE FORCES ANALYSIS
- KEY CONFERENCES AND EVENTS
- KEY STAKEHOLDERS AND BUYING CRITERIA
- TECHNOLOGY ANALYSIS
- BUSINESS MODEL ANALYSIS
- INTRODUCTION
- SOLUTIONS
- SERVICES
- ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE
- ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE
- INTRODUCTION
- PROGRAMMATIC ADVERTISING
- SEARCH ADVERTISING
- DISPLAY ADVERTISING
- MOBILE ADVERTISING
- EMAIL ADVERTISING
- NATIVE ADVERTISING
- OTHER ADVERTISING TYPES
- INTRODUCTION
- TELEVISION ADVERTISING
- RADIO ADVERTISING
- PRINT ADVERTISING
- OUTDOOR ADVERTISING
- DIGITAL ADVERTISING
- INTRODUCTION
- BANKING, FINANCIAL SERVICES, AND INSURANCE
- MEDIA & ENTERTAINMENT
- RETAIL & ECOMMERCE
- HEALTHCARE & LIFE SCIENCES
- TRAVEL & HOSPITALITY
- MANUFACTURING
- TELECOM
- TRANSPORTATION & LOGISTICS
- FOOD & BEVERAGES
- OTHER VERTICALS
- INTRODUCTION
- NORTH AMERICA
- EUROPE
- ASIA PACIFIC
- MIDDLE EAST & AFRICA
- LATIN AMERICA
- OVERVIEW
- STRATEGIES ADOPTED BY KEY PLAYERS
- REVENUE ANALYSIS
- MARKET SHARE ANALYSIS
- BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET
- COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
- START-UP/SME EVALUATION MATRIX
- VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS
- COMPETITIVE SCENARIO AND TRENDS
- INTRODUCTION
- KEY PLAYERS
- OTHER KEY PLAYERS
- START-UPS/SMES
- INTRODUCTION
- APP ANALYTICS MARKET
- MOBILE APPS AND WEB ANALYTICS MARKET
- DISCUSSION GUIDE
- KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
- CUSTOMIZATION OPTIONS
- RELATED REPORTS
- AUTHOR DETAILS
Pricing
Currency Rates
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