Consumer Goods Market Research Reports & Industry Analysis
Consumer Goods Industry Research & Market Reports
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Top Global Consumer Trends 2024
... consumers’ values and shopping motivations. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets ... Read More
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Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
... shopping behaviour to reflect this new reality. Although consumers are increasingly focusing on value, what constitutes value is evolving to encompass priorities like convenience and unique experiences. This briefing explores how shoppers are reinventing global ... Read More
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Premiumization and Indulgence - Consumer TrendSights Analysis, 2023
... & Indulgence mega-trend, and focuses on how brands provide added value to their premium goods to make them more appealing and sophisticated. During times of busy lifestyles and poor work-life balance, consumers seek products that ... Read More
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Experience Economy - Consumer TrendSights Analysis, 2023
... & Indulgence mega-trend, and explores the growing demand for unusual, sensory-oriented shopping and consumption experiences. As the shopping experience for the fast-moving consumer goods is becoming increasingly standardized, a rising number of consumers are looking ... Read More
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Gender Identity - Consumer TrendSights Analysis, 2023
... & Expression and Demographics mega-trends, and focuses on how global consumers are redefining stereotypical gender-focused roles, biases and marketing strategies. Consumers are redefining and challenging conventional divisions between gender roles, thus blurring the boundaries between ... Read More
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Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050
... Aside from Western economies, which have traditionally been associated with aging populations, emerging market economies will see fast-growing aging populations between 2030 and 2050. In the light of these tectonic demographic shifts, it becomes increasingly ... Read More
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Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
... considering category adjacencies and focusing on value, innovation, and aligning with evolving consumer lifestyles, businesses can safeguard profit margins and foster long-term growth. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at ... Read More
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Novel and Experimental - Consumer TrendSights Analysis, 2023
... the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it ... Read More
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New Product Development Opportunities from the Rise of Solo Households
... solo households is growing globally, with millennials and boomers comprising the highest number of solo households. Household care brands can respond by leveraging low price, multi-functional, and hygienic features. Scope Urbanization rates and economic migration ... Read More
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Consumer Market Flashpoints: Rising Inequality
... Bottom of the Pyramid and the Middle Class consumers also presents growth opportunities. This briefing shortlists strategies for companies that act proactively and address rising inequality early on. Strategy Briefings offer unique insight into emerging ... Read More
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Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories
... pricing remains a challenge. Pressure is rising for climate action, thus transparency and reliable messaging are vital. This report aims to guide businesses in understanding conscious consumers, and help them uncover features for market growth ... Read More
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Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories
... but also as a result of the value shift towards conscious consumption and rising concerns about environmental issues. This report identifies the different consumer groups within the Pursuit of Value megatrend, explores their motivations, behaviours ... Read More
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Vietnam Cities Review
... rapid economic development is expected to place increased pressure on urban infrastructure and resources. As a result, prioritising sustainable urban development will become crucial to ensure a higher quality of life for city residents. Euromonitor ... Read More
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Portugal Cities Review
... term, these include a global economic slowdown, inflationary pressures, and tighter financial conditions. In the long term, the ageing population will pose a significant concern. Euromonitor International’s City Review reports analyse key trends and developments ... Read More
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Megatrends in Peru
... trend has manifested in Peru. Euromonitor's Megatrends in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, ... Read More
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Wellbeing - Consumer TrendSights Analysis, 2023
... in consumers taking more care with their product choices while making proactive lifestyle changes to preserve wellbeing. This report explores the factors influencing this phenomenon, how brands are responding, and the implications for both brands ... Read More
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Megatrends in Hong Kong, China
... how each trend has manifested in Hong Kong, China. Euromonitor's Megatrends in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, ... Read More
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Sustainability and Ethics - Consumer TrendSights Analysis, 2023
... such as climate change, deforestation and increasing landfill waste are serving as a global wake-up call as societies gradually adapt to more sustainable patterns of consumption and production. Scope Younger generations are taking greater measures ... Read More
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Personalization in Retail and Apparel - Thematic Intelligence
... years. This increase is tied to the rise of online shopping. A consumer’s shopping experience in a store can easily be made more personal, such as through interactions with store staff, but retailers have had ... Read More
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Sensory and Indulgence - Consumer TrendSights Analysis, 2023
... expectations of quality, variety, and immersive consumption experiences. There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization ... Read More
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Affordable Sustainability: Making it Simple and Accessible
... of democratising sustainability during times of economic uncertainty. The report also explores what the future of sustainability might look like, and gives recommendations for businesses to follow. Strategy Briefings offer unique insight into emerging trends ... Read More
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Health and Wellness - Consumer TrendSights Analysis, 2023
... consumers. The report includes: trend snapshot of how Health & Wellness is manifesting in different sectors; deep dive into what, why, and how this trend is shaping consumer behavior; product examples by mega-trends to showcase ... Read More
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Cocooning - Consumer TrendSights Analysis, 2023
... and financial constraints are facilitating a desire to shift consumption occasions from the outside world into the home. Alignment with the trend depends on whether particular activities or occasions can be replicated at home. This ... Read More
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Sterilized Society - Consumer TrendSights Analysis, 2023
... contaminants is stimulating the increased proliferance of added functionalities in FMCG products to enhance holistic wellness. This report explores the factors influencing this phenomenon, how brands are responding, and the implications for both brands and ... Read More
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Evolving Lifestyles - Consumer Behavior Tracking, 2023 Update
... consumers have shifted their behaviors and preferences between Q1 2021 and Q2 2023, in order to accommodate new priorities. Whilst navigating the post-pandemic era, consumers are looking for ways to incorporate the new normal into ... Read More
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