The U.S. Meditation Market

The U.S. Meditation Market

Practicing meditation to reduce stress is becoming mainstream in America. Today, 36 million Americans meditate, fueling a $1.86 billion industry comprised of meditation and yoga centers/studios, books, DVDs, workshops, online courses, websites, apps and supplies. Like the yoga market, which has seen major growth in the past decade, meditation is experiencing growth as well. New apps such as Calm have brought the market into the mainstream.

This is a groundbreaking new Marketdata report that’s believed to be the most detailed and comprehensive analysis to date of the U.S. meditation market. The following topics are covered: why demand exists, market nature and structure of U.S. meditation studios/centers/retreats, the key companies and gurus in the market, customer demand and demographics, relationship with yoga studios, meditation center operations, for-profit vs. non-profit centers, effects of the 2020-2021 pandemic, market size and growth 2015 to 2019, 2022 & 2025 forecasts.

Analysis of these market segments: meditation studios/classes market, books/DVDs/CDs market, meditation apps & websites market, online courses market, corporate wellness programs market, and the supplies & accessories market. Includes custom non-profit meditation center revenue analysis: 2019 & 2020 average annual revenues, competitor profiles, findings of interviews with industry experts, and a list of resources for follow-up.

16 Competitor Profiles for: Kadampa Centers, Shambala Centers, TM (Transcendental Meditation) Centers, Calm, Headspace, Inscape, Unplug Meditation, Mindful, Mind Body Green, Spirit Rock, Art of Living, Hay House, Soundstrue, Gaia, Deepak Chopra, Jon Kabat-Zinn, and Eckhart Tolle.

Report Scope and Methodology
Sources and methodology used for the report, report scope
Nature & Structure of the Market
Types of meditation, history, percent and number of Americans that meditate,
Why it’s becoming mainstream
Market segments, types of facilities and products comprising the market (programs, studios/centers, apps, websites, books, online courses, workshops).
Customer Demographics
Discussion of number of meditators, why the growth, reasons for becoming mainstream
Findings of government research studies: U.S. National Health Interview
Survey: Prevalence of meditation use, patterns of meditation practice, profile of
typical meditator (age, race, spending, types of services used).
Reasons for meditating
Where people get information (books, newspapers, Internet, DVDs, articles, etc.)
Meditation’s effects on health.
Market Size & Growth, Market Segments, Forecasts
Analysis of market potential, revenue estimates methods & rationale, estimates by other
organizations & Marketdata, sources of data.
Marketdata ‘s 2015-2019 estimates, 2020-2021 estimates during the pandemic, 2022 &
2025 Forecasts for the Industry, factors affecting growth
Custom analysis of revenues of sample of non-profit meditation centers reporting to the database: 2019-2020.
Outlooks/interview of personnel at The Meditation Society
The Top 10 American cities for meditation
Estimated Size & Market Segments of the Meditation Market: 2021 ($ millions)
Total market size: 2015-2025F
$ value of each market segment (meditation centers market, yoga studios, meditation retreats market, books/DVDs/CDs market, websites/online market, smartphone apps market, courses at holistic institutes market, etc.).
Meditation Studios and Centers, Chains, Retreats
Analysis of estimated number of centers, average annual revenues, operating metrics
Discussion of relationship with yoga studios, cross promotions
Market Size, methods to estimate revenue (IRS 990 tax forms for non-profits, etc.)
Residential Meditation Retreats
Summary: operations, number, attendance, average revenues
Retreat Profiles for: Spirit Rock, Art of Living, Mii Amo, White Lotus, Rolling Meadows,
Green Gulch, The Abbey of Gethsemanie, Menla Mountain, Southern Dharma, Raj Ayurveda Center, Insight Meditation Society, more.
The role of holistic institutes, meditation courses & workshops they provide, address list of the 16 major U.S. holistic Institutes, estimated revenues from meditation courses.
Yoga Studios & Meditation
Profile of the yoga market: number of practitioners, studios, spending per person, start-up costs for a yoga studio, market trends, etc.
Discussion of the connection between yoga and meditation markets
Yoga industry statistics and metrics
Findings of the Yoga in America study
Average earnings of yoga instructors
Analysis: Estimated market for meditation classes provided by yoga studios (avg.yearly revenues of yoga studios, various sources)
Major Competitor Profiles
(address, description, specialties, history, funding, no. of sites in U.S., revenues when available, fees, programs, etc.)
Kadampa Centers
Shambhala Centers
TM Centers – Transcendental Meditation (Maharishi Foundation)
Unplug Meditation
Spirit Rock
Art of Living
The Online Meditation Market: Apps, Websites, Online Courses
Meditation Apps
List and description of top meditation apps (Calm, Headspace, Buddhify, Insight Timer, OMG), their funding and niches, costs, subscription models, revenues, downloads.
Discussion and description of various online meditation courses
Market size: Marketdata estimates
Company Profiles
Online Courses
Summary & analysis: Free vs. fee-based services, descriptions/examples of programs
By: The Chopra Center, Gaia, Vipassana Fellowship, Mindfulness-Based Stress Reduction.
Meditation Websites
Descriptions of 10 popular meditation websites
Corporate Meditation Programs
Discussion of corporate use of meditation in wellness programs, examples of
Companies now using meditation for their employees
Meditation Books, DVDs, CDs Market
Discussion of the market: publishing activity/books by Gaia, Soundstrue, Hay House
List of some best-selling meditation books by experts (by Deepak Chopra, Jon Kabat-Zinn, others)
Market size: Marketdata estimate.
Meditation Supplies & Accessories
Description of typical meditation supplies purchased by consumers
Other Meditation-Related Companies and Experts (in-depth profiles)
Mind Body Green
Eckhart Tolle (
Deepak Chopra
Jon Kabat-Zinn
Ram Dass
Gaia Company
Hay House
Reference Directory of Information Sources
List of meditation associations, societies, magazines, websites, other sources

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