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Turkey Media Market Summary and Forecast

Publisher MarketLine
Published Dec 29, 2023
Length 47 Pages
SKU # MTLN18538699

Description

Turkey Media Market Summary and Forecast


Summary

Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Turkish media industry had total revenues of $3.4 billion in 2022, representing a compound annual growth rate (CAGR) of 12.8% between 2017 and 2022.
  • The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $2.1 billion, equivalent to 61.9% of the industry's overall value.
  • Turkey accounted for a share of 1.0% in the European media industry in 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey media market by value in 2022?
  • What will be the size of the Turkey media market in 2027?
  • What factors are affecting the strength of competition in the Turkey media market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Turkey's media market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. Digiturk
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey media industry value: $ billion, 2017–22
Table 2: Turkey media industry category segmentation: % share, by value, 2017–2022
Table 3: Turkey media industry category segmentation: $ billion, 2017-2022
Table 4: Turkey media industry geography segmentation: $ billion, 2022
Table 5: Turkey media industry value forecast: $ billion, 2022–27
Table 6: Publicis Groupe SA: key facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Publicis Groupe SA: Key Employees Continued
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: Digiturk: key facts
Table 13: Digiturk: Key Employees
Table 14: Penguin Random House LLC: key facts
Table 15: Penguin Random House LLC: Key Employees
Table 16: The Walt Disney Company: key facts
Table 17: The Walt Disney Company: Annual Financial Ratios
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Turkey size of population (million), 2018–22
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2018–22
Table 23: Turkey gdp (current prices, $ billion), 2018–22
Table 24: Turkey inflation, 2018–22
Table 25: Turkey consumer price index (absolute), 2018–22
Table 26: Turkey exchange rate, 2018–22
List of Figures
Figure 1: Turkey media industry value: $ billion, 2017–22
Figure 2: Turkey media industry category segmentation: $ billion, 2017-2022
Figure 3: Turkey media industry geography segmentation: % share, by value, 2022
Figure 4: Turkey media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in Turkey, 2022
Figure 6: Drivers of buyer power in the media industry in Turkey, 2022
Figure 7: Drivers of supplier power in the media industry in Turkey, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2022

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