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Make-Up in Turkey

Publisher MarketLine
Published Nov 13, 2025
Length 41 Pages
SKU # MTLN20768436

Description

Make-Up in Turkey

Summary

Make-Up in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Makeup market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The Turkish makeup market recorded revenues of $582.3 million in 2024, representing a compound annual growth rate (CAGR) of 4.6% between 2019-24.
  • Market consumption volume increased with a CAGR of 2.4% between 2019-24, reaching a total of 126.9 million units in 2024.
  • The Turkish makeup market registered healthy growth during 2019-24, primarily driven by the rising trend of socializing and the desire to look good. The influence of digital marketing and social media platforms has significantly enhanced brand engagement and product visibility.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Turkey
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey make-up market with five year forecasts
Reasons to Buy
  • What was the size of the Turkey make-up market by value in 2024?
  • What will be the size of the Turkey make-up market in 2029?
  • What factors are affecting the strength of competition in the Turkey make-up market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's make-up market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish make-up market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Turkish make-up market?
8 Company Profiles
8.1. L'Oreal SA
8.2. Yves Rocher SA
8.3. Erkul Kozmetik Sanayi Ve Ticaret AS
8.4. The Estee Lauder Companies Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey make-up market value: $ million, 2019-24
Table 2: Turkey make-up market volume: million units, 2019-24
Table 3: Turkey make-up market category segmentation: % share, by value, 2019-24
Table 4: Turkey make-up market category segmentation: $ million, 2019-24
Table 5: Turkey make-up market geography segmentation: $ million, 2024
Table 6: Turkey make-up market distribution: % share, by value, 2024
Table 7: Turkey make-up market value forecast: $ million, 2024-29
Table 8: Turkey make-up market volume forecast: million units, 2024-29
Table 9: Turkey make-up market share: % share, by value, 2024
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: Yves Rocher SA: Key Facts
Table 15: Yves Rocher SA: Key Employees
Table 16: Erkul Kozmetik Sanayi Ve Ticaret AS: Key Facts
Table 17: The Estee Lauder Companies Inc: Key Facts
Table 18: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 19: The Estee Lauder Companies Inc: Key Employees
Table 20: Turkey Size of Population (Million), 2020-24
Table 21: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 23: Turkey Inflation, 2020-24
Table 24: Turkey Consumer Price Index (Absolute), 2020-24
Table 25: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey make-up market value: $ million, 2019-24
Figure 2: Turkey make-up market volume: million units, 2019-24
Figure 3: Turkey make-up market category segmentation: $ million, 2019-24
Figure 4: Turkey make-up market geography segmentation: % share, by value, 2024
Figure 5: Turkey make-up market distribution: % share, by value, 2024
Figure 6: Turkey make-up market value forecast: $ million, 2024-29
Figure 7: Turkey make-up market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the make-up market in Turkey, 2024
Figure 9: Drivers of buyer power in the make-up market in Turkey, 2024
Figure 10: Drivers of supplier power in the make-up market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the make-up market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the make-up market in Turkey, 2024
Figure 14: Turkey make-up market share: % share, by value, 2024

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