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Nigeria Online Retail Market Summary, Competitive Analysis and Forecast to 2026

Publisher MarketLine
Published Jan 13, 2023
Length 36 Pages
SKU # MTLN17957298

Description

Nigeria Online Retail Market Summary, Competitive Analysis and Forecast to 2026


Summary

Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Nigerian online retail market had total revenues of $538.2m in 2021, representing a compound annual growth rate (CAGR) of 29.7% between 2017 and 2021.
  • Online Specialists account for the largest proportion of sales in the Nigerian online retail market in 2021, sales through this channel generated $369.8m, equivalent to 68.7% of the market's overall value.
  • The adoption of electronic payments in the country has encouraged several payment service providers to enter the Nigerian market.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
    • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
    Reasons to Buy
    • What was the size of the Nigeria online retail market by value in 2021?
    • What will be the size of the Nigeria online retail market in 2026?
    • What factors are affecting the strength of competition in the Nigeria online retail market?
    • How has the market performed over the last five years?
    • What are the main segments that make up Nigeria's online retail market?

    Table of Contents

    36 Pages
    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    4.3. Market distribution
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. What are the main business models in the market?
    7.3. What strategies do the leading players follow?
    8 Company Profiles
    8.1. Jumia.
    8.2. Mr. Price Group Ltd
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: Nigeria online retail sector value: $ million, 2016–21
    Table 2: Nigeria online retail sector category segmentation: % share, by value, 2016–2021
    Table 3: Nigeria online retail sector category segmentation: $ million, 2016-2021
    Table 4: Nigeria online retail sector geography segmentation: $ million, 2021
    Table 5: Nigeria online retail sector distribution: % share, by value, 2021
    Table 6: Nigeria online retail sector value forecast: $ million, 2021–26
    Table 7: Jumia.: key facts
    Table 8: Jumia.: Key Employees
    Table 9: Mr. Price Group Ltd: key facts
    Table 10: Mr. Price Group Ltd: Annual Financial Ratios
    Table 11: Mr. Price Group Ltd: Key Employees
    Table 12: Nigeria size of population (million), 2017–21
    Table 13: Nigeria gdp (constant 2005 prices, $ billion), 2017–21
    Table 14: Nigeria gdp (current prices, $ billion), 2017–21
    Table 15: Nigeria inflation, 2017–21
    Table 16: Nigeria consumer price index (absolute), 2017–21
    Table 17: Nigeria exchange rate, 2017–21
    List of Figures
    Figure 1: Nigeria online retail sector value: $ million, 2016–21
    Figure 2: Nigeria online retail sector category segmentation: $ million, 2016-2021
    Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2021
    Figure 4: Nigeria online retail sector distribution: % share, by value, 2021
    Figure 5: Nigeria online retail sector value forecast: $ million, 2021–26
    Figure 6: Forces driving competition in the online retail sector in Nigeria, 2021
    Figure 7: Drivers of buyer power in the online retail sector in Nigeria, 2021
    Figure 8: Drivers of supplier power in the online retail sector in Nigeria, 2021
    Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2021
    Figure 10: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2021
    Figure 11: Drivers of degree of rivalry in the online retail sector in Nigeria, 2021

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