Motorcycles in Europe

Motorcycles in Europe

Summary

Motorcycles in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• Motorcycles market includes all on- and off-road motorcycles including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle).
• The European motorcycles market recorded revenues of $20,456.6 million in 2024, representing a compound annual growth rate (CAGR) of 10.1% between 2019 and 2024.
• Market consumption volume increased with a CAGR of 12.7% between 2019 and 2024, reaching a total of 3,910.6 thousand units in 2024.
• The growth of the European motorcycles market volume in 2024 was primarily driven by the increase in disposable income. Rising wages boosted motorcycle purchasing, resulting in increased vehicle registrations and a shift from public transport to personal mobility among a broader population. According to Eurostat, in 2024, the net household disposable income in Italy reached $1,334.5 billion, marking a 4.2% increase over 2023.

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in Europe
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in Europe
• Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Europe motorcycles market with five year forecasts

• What was the size of the Europe motorcycles market by value in 2024?
• What will be the size of the Europe motorcycles market in 2029?
• What factors are affecting the strength of competition in the Europe motorcycles market?
• How has the market performed over the last five years?
• What are the main segments that make up Europe's motorcycles market?