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Motorcycles in Europe

Publisher MarketLine
Published May 08, 2025
Length 49 Pages
SKU # MTLN20202868

Description

Motorcycles in Europe

Summary

Motorcycles in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Motorcycles market includes all on- and off-road motorcycles including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle).
  • The European motorcycles market recorded revenues of $20,456.6 million in 2024, representing a compound annual growth rate (CAGR) of 10.1% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 12.7% between 2019 and 2024, reaching a total of 3,910.6 thousand units in 2024.
  • The growth of the European motorcycles market volume in 2024 was primarily driven by the increase in disposable income. Rising wages boosted motorcycle purchasing, resulting in increased vehicle registrations and a shift from public transport to personal mobility among a broader population. According to Eurostat, in 2024, the net household disposable income in Italy reached $1,334.5 billion, marking a 4.2% increase over 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in Europe
  • Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe motorcycles market with five year forecasts
Reasons to Buy
  • What was the size of the Europe motorcycles market by value in 2024?
  • What will be the size of the Europe motorcycles market in 2029?
  • What factors are affecting the strength of competition in the Europe motorcycles market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Europe's motorcycles market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the market?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of the leading players?
7.5. Have there been any recent developments in the market?
8 Company Profiles
8.1. Piaggio & C. S.p.A.
8.2. Bayerische Motoren Werke AG
8.3. Honda Motor Co Ltd
8.4. Ducati Motor Holding S.p.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe motorcycles market value: $ million, 2019-24
Table 2: Europe motorcycles market volume: thousand units, 2019-24
Table 3: Europe motorcycles market category segmentation: % share, by value, 2019-24
Table 4: Europe motorcycles market category segmentation: $ million, 2019-24
Table 5: Europe motorcycles market geography segmentation: $ million, 2024
Table 6: Europe motorcycles market value forecast: $ million, 2024-29
Table 7: Europe motorcycles market volume forecast: thousand units, 2024-29
Table 8: Europe motorcycles market share: % share, by value, 2024
Table 9: Piaggio & C. S.p.A.: Key Facts
Table 10: Piaggio & C. S.p.A.: Annual Financial Ratios
Table 11: Piaggio & C. S.p.A.: Key Employees
Table 12: Bayerische Motoren Werke AG: Key Facts
Table 13: Bayerische Motoren Werke AG: Annual Financial Ratios
Table 14: Bayerische Motoren Werke AG: Key Employees
Table 15: Bayerische Motoren Werke AG: Key Employees Continued
Table 16: Honda Motor Co Ltd: Key Facts
Table 17: Honda Motor Co Ltd: Annual Financial Ratios
Table 18: Honda Motor Co Ltd: Key Employees
Table 19: Ducati Motor Holding S.p.A.: Key Facts
Table 20: Ducati Motor Holding S.p.A.: Key Employees
Table 21: Europe Size of Population (Million), 2020-24
Table 22: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Europe GDP (Current Prices, $ Billion), 2020-24
Table 24: Europe Inflation, 2020-24
Table 25: Europe Consumer Price Index (Absolute), 2020-24
Table 26: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe motorcycles market value: $ million, 2019-24
Figure 2: Europe motorcycles market volume: thousand units, 2019-24
Figure 3: Europe motorcycles market category segmentation: $ million, 2019-24
Figure 4: Europe motorcycles market geography segmentation: % share, by value, 2024
Figure 5: Europe motorcycles market value forecast: $ million, 2024-29
Figure 6: Europe motorcycles market volume forecast: thousand units, 2024-29
Figure 7: Forces driving competition in the motorcycles market in Europe, 2024
Figure 8: Drivers of buyer power in the motorcycles market in Europe, 2024
Figure 9: Drivers of supplier power in the motorcycles market in Europe, 2024
Figure 10: Factors influencing the likelihood of new entrants in the motorcycles market in Europe, 2024
Figure 11: Factors influencing the threat of substitutes in the motorcycles market in Europe, 2024
Figure 12: Drivers of degree of rivalry in the motorcycles market in Europe, 2024
Figure 13: Europe motorcycles market share: % share, by value, 2024

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