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Media in North America

Publisher MarketLine
Published Dec 31, 2025
Length 47 Pages
SKU # MTLN21050324

Description

Media in North America

Summary

Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The North American media industry recorded revenues of $588.6 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.05% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $349.8 billion, equivalent to 59.4% of the industry's overall value.
  • In 2024, the US held a 92.2% share of the North American media industry, followed by Canada at 5.2%, and Mexico at 2.6%.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the North America media market by value in 2024?
  • What will be the size of the North America media market in 2029?
  • What factors are affecting the strength of competition in the North America media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up North America's media market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. The Interpublic Group of Companies Inc
8.2. Warner Bros. Discovery Inc
8.3. Penguin Random House LLC
8.4. The Walt Disney Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America media industry value: $ billion, 2019-24
Table 2: North America media industry category segmentation: % share, by value, 2019-24
Table 3: North America media industry category segmentation: $ billion, 2019-24
Table 4: North America media industry geography segmentation: $ billion, 2024
Table 5: North America media industry value forecast: $ billion, 2024-29
Table 6: The Interpublic Group of Companies Inc: Key Facts
Table 7: The Interpublic Group of Companies Inc: Key Employees
Table 8: The Interpublic Group of Companies Inc: Key Employees Continued
Table 9: Warner Bros. Discovery Inc: Key Facts
Table 10: Warner Bros. Discovery Inc: Annual Financial Ratios
Table 11: Warner Bros. Discovery Inc: Key Employees
Table 12: Warner Bros. Discovery Inc: Key Employees Continued
Table 13: Penguin Random House LLC: Key Facts
Table 14: Penguin Random House LLC: Key Employees
Table 15: The Walt Disney Co: Key Facts
Table 16: The Walt Disney Co: Annual Financial Ratios
Table 17: The Walt Disney Co: Key Employees
Table 18: The Walt Disney Co: Key Employees Continued
Table 19: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America media industry value: $ billion, 2019-24
Figure 2: North America media industry category segmentation: $ billion, 2019-24
Figure 3: North America media industry geography segmentation: % share, by value, 2024
Figure 4: North America media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in North America, 2024
Figure 6: Drivers of buyer power in the media industry in North America, 2024
Figure 7: Drivers of supplier power in the media industry in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2024
Figure 10: Drivers of degree of rivalry in the media industry in North America, 2024

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