The Kroger Co - Company Profile and SWOT Analysis
Summary
The Kroger Co - Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company.
Key Highlights
The Kroger Co (Kroger) is an in-store and online grocery retailer that specializes in the production and distribution of food and non-food products. It operates supermarket, drug stores, multi-department stores, marketplace stores and jewelry stores throughout the US. The company's product portfolio includes natural food and organic sections, pharmacies, and general merchandise, pet centers and perishables such as fresh seafood and organic produce, apparel, home fashion and furnishings, electronics, automotive products, toys, outdoor living products, electronics, and home goods. It sells its products under the brand names of Private Selection, Kroger, Big K, Smart Way, Heritage Farm, Simple Truth, and Simple Truth Organic. The company primality operates across the US. Kroger is headquartered in Cincinnati, Ohio, the US.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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