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Make-Up in Italy

Publisher MarketLine
Published Nov 13, 2025
Length 40 Pages
SKU # MTLN20768350

Description

Make-Up in Italy

Summary

Make-Up in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Makeup market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The Italian makeup market recorded revenues of $2,080.2 million in 2024, representing a compound annual growth rate (CAGR) of 2.3% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.2% between 2019-24, reaching a total of 109.4 million units in 2024.
  • The Italian makeup market registered moderate growth during 2019-24, primarily driven by the increased disposable income and favorable economic conditions.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Italy
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy make-up market with five year forecasts
Reasons to Buy
  • What was the size of the Italy make-up market by value in 2024?
  • What will be the size of the Italy make-up market in 2029?
  • What factors are affecting the strength of competition in the Italy make-up market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's make-up market?

Table of Contents

40 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian make-up market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Italian make-up market?
8 Company Profiles
8.1. L'Oreal SA
8.2. The Estee Lauder Companies Inc
8.3. KIKO SpA
8.4. Deborah Group Spa
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy make-up market value: $ million, 2019-24
Table 2: Italy make-up market volume: million units, 2019-24
Table 3: Italy make-up market category segmentation: % share, by value, 2019-24
Table 4: Italy make-up market category segmentation: $ million, 2019-24
Table 5: Italy make-up market geography segmentation: $ million, 2024
Table 6: Italy make-up market distribution: % share, by value, 2024
Table 7: Italy make-up market value forecast: $ million, 2024-29
Table 8: Italy make-up market volume forecast: million units, 2024-29
Table 9: Italy make-up market share: % share, by value, 2024
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Estee Lauder Companies Inc: Key Facts
Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 16: The Estee Lauder Companies Inc: Key Employees
Table 17: KIKO SpA: Key Facts
Table 18: KIKO SpA: Key Employees
Table 19: Deborah Group Spa: Key Facts
Table 20: Deborah Group Spa: Key Employees
Table 21: Italy Size of Population (Million), 2020-24
Table 22: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Italy GDP (Current Prices, $ Billion), 2020-24
Table 24: Italy Inflation, 2020-24
Table 25: Italy Consumer Price Index (Absolute), 2020-24
Table 26: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy make-up market value: $ million, 2019-24
Figure 2: Italy make-up market volume: million units, 2019-24
Figure 3: Italy make-up market category segmentation: $ million, 2019-24
Figure 4: Italy make-up market geography segmentation: % share, by value, 2024
Figure 5: Italy make-up market distribution: % share, by value, 2024
Figure 6: Italy make-up market value forecast: $ million, 2024-29
Figure 7: Italy make-up market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the make-up market in Italy, 2024
Figure 9: Drivers of buyer power in the make-up market in Italy, 2024
Figure 10: Drivers of supplier power in the make-up market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the make-up market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the make-up market in Italy, 2024
Figure 14: Italy make-up market share: % share, by value, 2024

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