Report cover image

Haircare in Italy

Publisher MarketLine
Published Aug 21, 2025
Length 48 Pages
SKU # MTLN20572668

Description

Haircare in Italy

Summary

Haircare in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Italian haircare market recorded revenues of $1,885.2 million in 2024, representing a compound annual growth rate (CAGR) of 2.3% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.1% between 2019-24, reaching a total of 277.1 million units in 2024.
  • The Italian haircare market has witnessed moderate growth during the review period, driven by increased affordability and accessibility of products such as shampoos, conditioners, oils, and sprays.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Italy
  • Leading company profiles reveal details of key haircare market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy haircare market with five year forecasts
Reasons to Buy
  • What was the size of the Italy haircare market by value in 2024?
  • What will be the size of the Italy haircare market in 2029?
  • What factors are affecting the strength of competition in the Italy haircare market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's haircare market?

Table of Contents

48 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Italian haircare market?
7.6. What have been the most significant developments in the Italian haircare market in 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co KGaA
8.3. Unilever Plc
8.4. L'Oreal SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy haircare market value: $ million, 2019-24
Table 2: Italy haircare market volume: million units, 2019-24
Table 3: Italy haircare market category segmentation: % share, by value, 2019-24
Table 4: Italy haircare market category segmentation: $ million, 2019-24
Table 5: Italy haircare market geography segmentation: $ million, 2024
Table 6: Italy haircare market distribution: % share, by value, 2024
Table 7: Italy haircare market value forecast: $ million, 2024-29
Table 8: Italy haircare market volume forecast: million units, 2024-29
Table 9: Italy haircare market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co KGaA: Key Facts
Table 15: Henkel AG & Co KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co KGaA: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: L'Oreal SA: Key Facts
Table 21: L'Oreal SA: Annual Financial Ratios
Table 22: L'Oreal SA: Key Employees
Table 23: L'Oreal SA: Key Employees Continued
Table 24: Italy Size of Population (Million), 2020-24
Table 25: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Italy GDP (Current Prices, $ Billion), 2020-24
Table 27: Italy Inflation, 2020-24
Table 28: Italy Consumer Price Index (Absolute), 2020-24
Table 29: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy haircare market value: $ million, 2019-24
Figure 2: Italy haircare market volume: million units, 2019-24
Figure 3: Italy haircare market category segmentation: $ million, 2019-24
Figure 4: Italy haircare market geography segmentation: % share, by value, 2024
Figure 5: Italy haircare market distribution: % share, by value, 2024
Figure 6: Italy haircare market value forecast: $ million, 2024-29
Figure 7: Italy haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in Italy, 2024
Figure 9: Drivers of buyer power in the haircare market in Italy, 2024
Figure 10: Drivers of supplier power in the haircare market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in Italy, 2024
Figure 14: Italy haircare market share: % share, by value, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us