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Games Software Retail in China

Publisher MarketLine
Published Sep 25, 2025
Length 34 Pages
SKU # MTLN20645491

Description

Games Software Retail in China

Summary

Games Software Retail in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The games software retail market includes games for domestic game consoles, handheld game consoles, mobile phones, and other wireless devices, and games for PC and Mac desktop computers. Online games are excluded (e.g., Second Life) from our scope. Market value includes retail sales.
  • The Chinese games software retail market recorded revenues of $1,488.7 million in 2024, representing a compound annual growth rate (CAGR) of 5.7% between 2019 and 2024.
  • Music, video, book, stationery, and entertainment software specialists account for the largest proportion of sales in the Chinese games software retail market in 2024; sales through this channel generated $457.3 million, equivalent to 30.7% of the market's overall value.
  • The healthy growth of the Chinese games software retail market during 2019-24 can be attributed to the broad popularity of gaming across multiple age segments, which has driven strong demand for video games and related software.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the games software retail market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software retail market in China
  • Leading company profiles reveal details of key games software retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China games software retail market with five year forecasts
Reasons to Buy
  • What was the size of the China games software retail market by value in 2024?
  • What will be the size of the China games software retail market in 2029?
  • What factors are affecting the strength of competition in the China games software retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's games software retail market?

Table of Contents

34 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments in the market?
8 Company Profiles
8.1. Tencent Holdings Ltd
8.2. NetEase Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China games software retail market value: $ million, 2019-24
Table 2: China games software retail market geography segmentation: $ million, 2024
Table 3: China games software retail market distribution: % share, by value, 2024
Table 4: China games software retail market value forecast: $ million, 2024-29
Table 5: Tencent Holdings Ltd: Key Facts
Table 6: Tencent Holdings Ltd: Annual Financial Ratios
Table 7: Tencent Holdings Ltd: Key Employees
Table 8: NetEase Inc: Key Facts
Table 9: NetEase Inc: Annual Financial Ratios
Table 10: NetEase Inc: Key Employees
Table 11: China Size of Population (Million), 2020-24
Table 12: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 13: China GDP (Current Prices, $ Billion), 2020-24
Table 14: China Inflation, 2020-24
Table 15: China Consumer Price Index (Absolute), 2020-24
Table 16: China Exchange Rate, 2019-24
List of Figures
Figure 1: China games software retail market value: $ million, 2019-24
Figure 2: China games software retail market geography segmentation: % share, by value, 2024
Figure 3: China games software retail market distribution: % share, by value, 2024
Figure 4: China games software retail market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the games software retail market in China, 2024
Figure 6: Drivers of buyer power in the games software retail market in China, 2024
Figure 7: Drivers of supplier power in the games software retail market in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the games software retail market in China, 2024
Figure 9: Factors influencing the threat of substitutes in the games software retail market in China, 2024
Figure 10: Drivers of degree of rivalry in the games software retail market in China, 2024

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