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Functional Drinks in Japan

Publisher MarketLine
Published Nov 27, 2025
Length 40 Pages
SKU # MTLN20937216

Description

Functional Drinks in Japan

Summary

Functional Drinks in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Japanese functional drinks market recorded revenues of $4,126.4 million in 2024, representing a negative compound annual growth rate (CAGR) of 4.1% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.01% between 2019-24, reaching a total of 1,696.9 million liters in 2024.
  • The contraction of the Japanese functional drinks market during 2019-24 is primarily due to shrinking younger demographics and an older consumer base, which has reduced demand for many on-the-go, youth-oriented functional formats and constrained household consumption growth.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Japan
  • Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan functional drinks market with five year forecasts
Reasons to Buy
  • What was the size of the Japan functional drinks market by value in 2024?
  • What will be the size of the Japan functional drinks market in 2029?
  • What factors are affecting the strength of competition in the Japan functional drinks market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's functional drinks market?

Table of Contents

40 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese functional drinks market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Japanese functional drinks market?
8 Company Profiles
8.1. Otsuka Holdings Co Ltd
8.2. The Coca-Cola Co
8.3. Red Bull GmbH
8.4. Taisho Pharmaceutical Holdings Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan functional drinks market value: $ million, 2019-24
Table 2: Japan functional drinks market volume: million liters, 2019-24
Table 3: Japan functional drinks market category segmentation: % share, by value, 2019-24
Table 4: Japan functional drinks market category segmentation: $ million, 2019-24
Table 5: Japan functional drinks market geography segmentation: $ million, 2024
Table 6: Japan functional drinks market distribution: % share, by value, 2024
Table 7: Japan functional drinks market value forecast: $ million, 2024-29
Table 8: Japan functional drinks market volume forecast: million liters, 2024-29
Table 9: Japan functional drinks market share: % share, by value, 2024
Table 10: Otsuka Holdings Co Ltd: Key Facts
Table 11: Otsuka Holdings Co Ltd: Annual Financial Ratios
Table 12: Otsuka Holdings Co Ltd: Key Employees
Table 13: The Coca-Cola Co: Key Facts
Table 14: The Coca-Cola Co: Annual Financial Ratios
Table 15: The Coca-Cola Co: Key Employees
Table 16: The Coca-Cola Co: Key Employees Continued
Table 17: Red Bull GmbH: Key Facts
Table 18: Red Bull GmbH: Key Employees
Table 19: Taisho Pharmaceutical Holdings Co Ltd: Key Facts
Table 20: Japan Size of Population (Million), 2020-24
Table 21: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Japan GDP (Current Prices, $ Billion), 2020-24
Table 23: Japan Inflation, 2020-24
Table 24: Japan Consumer Price Index (Absolute), 2020-24
Table 25: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan functional drinks market value: $ million, 2019-24
Figure 2: Japan functional drinks market volume: million liters, 2019-24
Figure 3: Japan functional drinks market category segmentation: $ million, 2019-24
Figure 4: Japan functional drinks market geography segmentation: % share, by value, 2024
Figure 5: Japan functional drinks market distribution: % share, by value, 2024
Figure 6: Japan functional drinks market value forecast: $ million, 2024-29
Figure 7: Japan functional drinks market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the functional drinks market in Japan, 2024
Figure 9: Drivers of buyer power in the functional drinks market in Japan, 2024
Figure 10: Drivers of supplier power in the functional drinks market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the functional drinks market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the functional drinks market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the functional drinks market in Japan, 2024
Figure 14: Japan functional drinks market share: % share, by value, 2024

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