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Consumer Electronics Retail in Germany

Publisher MarketLine
Published Sep 18, 2025
Length 42 Pages
SKU # MTLN20645544

Description

Consumer Electronics Retail in Germany

Summary

Consumer Electronics Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
  • The German consumer electronics retail market recorded revenues of $66.9 billion in 2024, representing a compound annual growth rate (CAGR) of 1.3% between 2019 and 2024.
  • The computer hardware & software segment accounted for the market's largest proportion in 2024, with total revenues of $20.5 billion, equivalent to 30.6% of the market's overall value.
  • In 2024, the German consumer electronics retail market recorded an annual growth of 0.6% due to a decline in consumer price inflation. According to the Federal Statistical Office of Germany, in 2024, the consumer price inflation in Germany reached 2.3%, down from 5.9% in 2023. Easing inflationary pressures helped stabilize household purchasing power, enabling consumers to spend more on discretionary categories such as smartphones, laptops, and household appliances.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the consumer electronics retail market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Germany
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany consumer electronics retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Germany consumer electronics retail market by value in 2024?
  • What will be the size of the Germany consumer electronics retail market in 2029?
  • What factors are affecting the strength of competition in the Germany consumer electronics retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Germany's consumer electronics retail market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Amazon.de GmbH
8.2. MediaMarktSaturn Retail Group GmbH
8.3. Otto GmbH & Co KG
8.4. notebooksbilliger.de AG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany consumer electronics retail market value: $ million, 2019-24
Table 2: Germany consumer electronics retail market category segmentation: % share, by value, 2019-24
Table 3: Germany consumer electronics retail market category segmentation: $ million, 2019-24
Table 4: Germany consumer electronics retail market geography segmentation: $ million, 2024
Table 5: Germany consumer electronics retail market distribution: % share, by value, 2024
Table 6: Germany consumer electronics retail market value forecast: $ million, 2024-29
Table 7: Amazon.de GmbH: Key Facts
Table 8: Amazon.de GmbH: Key Employees
Table 9: MediaMarktSaturn Retail Group GmbH: Key Facts
Table 10: MediaMarktSaturn Retail Group GmbH: Key Employees
Table 11: Otto GmbH & Co KG: Key Facts
Table 12: Otto GmbH & Co KG: Key Employees
Table 13: Otto GmbH & Co KG: Key Employees Continued
Table 14: notebooksbilliger.de AG: Key Facts
Table 15: notebooksbilliger.de AG: Key Employees
Table 16: Germany Size of Population (Million), 2020-24
Table 17: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: Germany GDP (Current Prices, $ Billion), 2020-24
Table 19: Germany Inflation, 2020-24
Table 20: Germany Consumer Price Index (Absolute), 2020-24
Table 21: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany consumer electronics retail market value: $ million, 2019-24
Figure 2: Germany consumer electronics retail market category segmentation: $ million, 2019-24
Figure 3: Germany consumer electronics retail market geography segmentation: % share, by value, 2024
Figure 4: Germany consumer electronics retail market distribution: % share, by value, 2024
Figure 5: Germany consumer electronics retail market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the consumer electronics retail market in Germany, 2024
Figure 7: Drivers of buyer power in the consumer electronics retail market in Germany, 2024
Figure 8: Drivers of supplier power in the consumer electronics retail market in Germany, 2024
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Germany, 2024
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Germany, 2024
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Germany, 2024

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