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China Media Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published Feb 02, 2023
Length 51 Pages
SKU # MTLN17912127

Description

China Media Market Summary, Competitive Analysis and Forecast to 2027


Summary

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Chinese media industry had total revenues of $203.7 billion in 2021, representing a compound annual growth rate (CAGR) of 5.9% between 2016 and 2021.
  • The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $111.6 billion, equivalent to 54.8% of the industry's overall value.
  • The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Chinese market up by 285.7% in 2021.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the China media market by value in 2022?
  • What will be the size of the China media market in 2027?
  • What factors are affecting the strength of competition in the China media market?
  • How has the market performed over the last five years?
  • How large is China’s media market in relation to its regional counterparts?

Table of Contents

51 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. Which companies offer substitutes to the main industry?
7.3. Is there any recent or impending regulation that’s having a significant impact on the industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Xinhua Winshare Publishing and Media Co., Ltd
8.3. Publicis Groupe SA
8.4. Tribune Media Company (Inactive)
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China media industry value: $ billion, 2017-22(e)
Table 2: China media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: China media industry category segmentation: $ billion, 2017-2022
Table 4: China media industry geography segmentation: $ billion, 2022(e)
Table 5: China media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: Annual Financial Ratios
Table 15: Publicis Groupe SA: Key Employees
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Tribune Media Company (Inactive): key facts
Table 20: Tribune Media Company (Inactive): Key Employees
Table 21: China size of population (million), 2018–22
Table 22: China gdp (constant 2005 prices, $ billion), 2018–22
Table 23: China gdp (current prices, $ billion), 2018–22
Table 24: China inflation, 2018–22
Table 25: China consumer price index (absolute), 2018–22
Table 26: China exchange rate, 2017–21
List of Figures
Figure 1: China media industry value: $ billion, 2017-22(e)
Figure 2: China media industry category segmentation: $ billion, 2017-2022
Figure 3: China media industry geography segmentation: % share, by value, 2022(e)
Figure 4: China media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in China, 2022
Figure 6: Drivers of buyer power in the media industry in China, 2022
Figure 7: Drivers of supplier power in the media industry in China, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2022
Figure 10: Drivers of degree of rivalry in the media industry in China, 2022

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