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Smartphone: Global Forecast, Value Chain Analysis, and Opportunities and Challenges

1.Preface
2. The Smartphone Industry
2.1 Definition and Scope
2.2 Industrial Development
2.3 Value Chain Analysis
2.3.1 Upstream Players
2.3.2 Midstream Players
2.3.3 Downstream Players
3.Outlook for the Smartphone Industry
3.1Major Players of the Global Smartphone Industry
3.1.1 Samsung
3.1.2 Apple
3.1.3 Huawei
3.1.4 Oppo/Vivo
3.1.5 Xiaomi
3.2 The Taiwanese Smartphone Industry
4. Opportunities and Challenges
4.1 Opportunities
4.1.1 Growth Potential in Emerging Markets
4.1.2 New Markets Come New Partnerships
4.1.3 New Models for OBM-OEM Collaboration
4.2 Challenges
4.2.1 Chinese OEMs are Building Overseas Production Bases
4.2.2 Chinese OBMs are Venturing into Overseas Markets
4.2.3 Differentiation in Content and Service Ecosystems Has Become the Trend
Appendix
List of Tables
Table 1: Global Smartphone Value Chain
Table 2: Major Key Component Suppliers in the Smartphone Industry
List of Figures
Figure 1: Global Smartphone Industry Shipment Volume and Value, 2014-2016
Figure 2: Global Smartphone Shipment Share by Branded Vendor, 2016
Figure 3: Global Smartphone Shipment Share by Branded Vendors, 2016
Figure 4: Global Smartphone Shipment Volume and Value Forecast, 2018-2020
Figure 5: Taiwanese Smartphone Shipment Volume and Value Forecast, 2018-2020

Smartphone: Global Forecast, Value Chain Analysis, and Opportunities and Challenges

The global shipment volume of smartphones grew by 2.9% YoY to 1.482 billion units in 2016. This growth rate is lower than that of 11.1% in 2015, suggesting the industry has entered the plateau. Among the different regions in the global market, the markets in Europe, North America, and China have all saturated. Nevertheless, the recent rise in per capita income, coupled with the ambitious R&D efforts of smartphone brands to boost product value, have driven the Chinese consumers to replace their low-end phones with mid- or high-end phones. This report provides an overview of the global and Taiwanese smartphone market and industry and an assessment from perspectives of the industry development and value chain; examines the industry's outlook, and the development of the top-five brands, including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi, as well as the opportunities and challenges facing the industry and the market.


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