Global Smartphone Industry Outlook for 2018

Global Smartphone Industry Outlook for 2018

In 2017 global smartphone shipment volume is estimated at 1.56 billion units, up 4.2% year-on-year; this is mainly attributed to the rise of the middle class in emerging countries (India, Southeast Asia), which has pushed the replacement demand. Despite the nearly saturated market, the Greater China region continues to be the world's largest smartphone market, accounting for about one-third of the global shipments; the industry's shipment volume peaked at 400 million units in 2014. This report provides global smartphone development overview and the competitiveness analysis of global brands; examines the latest development of the key components like application processor, baseband IC, panel and memory IC; looks into the future development of emerging products and technologies in the areas of the edge-to-edge screen, 3D sensing, and wireless charging.


  • Development Trends of the Global Market
    • World Economy Shows Gradual Recovery
      • Table The WEO (World Economic Outlook) Released by IMF
    • 1.56 Billion Smartphones Will be Shipped Worldwide in 2017
      • Table Global Smartphone/Feature Phone Shipment Volume, 2013 2018
    • Greater China Remains the World's Largest Smartphone Market
    • China is the World's Biggest Smartphone Market with the Highest Replacement Demand
    • India has High Potential to Become the World's Second Largest Smartphone Market
      • Table Indian Smartphone Shipment Volume by Branded Vendor (in Million Units)
  • Competitive Analysis of Leading Branded Vendors
    • China's Top 4 Brands See Steady Growth with Xiaomi Resuming Momentum
    • Most of High-end Models are from Top 3 Brands in 2017
    • OLED, All-screen, Dual Cameras are Key Features of Flagship Models in 2017
      • Table OLED, All-screen, Dual Cameras are Key Features of Flagship Models in 2017
    • Apple Celebrates 10th Anniversary of iPhone with More Advanced UI
    • Samsung Leads the Trend with Edge-to-edge screen Design and Vertical Integration
    • China's Top 3 Brands Take Aim at High-end Market
  • Development of Key Components
    • Key Components: Application Processor/Baseband IC/Display/Memory
    • Application Processor (1/2): : Qualcomm Covers All Market Segments while MediaTek Shifts Focus to Midrange Market
    • Application Processor (2/2): Growing Importance of Inhouse IC Design and Production in Asia
    • Baseband Processor (1/2): Qualcomm Continues to Dominate Mobile Baseband IC Market
    • Baseband Processor (2/2): Integration Heats up Competition in Communications IC Industry
    • Display: 18: 9 Edge-to-edge Screen Design Becomes a New Trend in 2017
      • Table The Worldwide Display Market, 2016 - 2018
    • Memory: Small Form Factor and Large Capacity are Now Mainstay
      • Table 3D NAND Technology Roadmap
    • Assembly: In-house Production for Quality Control; Taiwan Vendors Benefiting from Apple's Orders
  • Outlook for Emerging Products and Technologies
    • Innovative Product Specification in 2017
  • Outlook for Emerging Technology-All Screen
    • Large-Size Smartphone with Edge-to-edge Screen Proliferating in 2017
    • "Contour Cutting" Feature of Edge-to-edge Screen Enables Customization Service
    • Impact of Edgeless Screen on Components
  • Outlook for Emerging Product Technology - 3D Sensor
    • Increasing Demand for Revolutionary 3D Facial Recognition
    • Three Major Technologies of 3D Sensing
    • Apple Leads 3D Sensing in 2017, Android Team to Catch up in 2018
    • iPhone X's 3D Model is the Combination of Structured Light (Tx/Rx)+Front Camera (2D)
    • Three Structured Light Key Components: VCSEL, WLO and DOE
  • Outlook for Emerging Product Technology - Wireless Charging
    • Magnetic Induction & Resonance are Mainstream in Wireless Charging
    • Most Brands to Follow WPC Wireless Charging Standard
    • Leading Vendors Patent Deployment Focus on One to Many, Connection Charging & NFC Power Transfer
    • Wireless Charging Anywhere and Anytime
  • Conclusion

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