Consumer Wi-Fi Router Market - Forecasts from 2025 to 2030

The global consumer Wi-Fi router market is valued at US$9.341 billion in 2025 and is expected to grow at a CAGR of 3.04% over the forecast period to reach a total market size of US$10.849 billion in 2030.Factors such as rising demand for connected devices, increasing online commerce for retail goods & services, rapid digitalization, and rising platforms for media and entertainment content are expected to drive the market growth during the forecast period. Additionally, the growing adoption of smart homes is also contributing to overall market growth. The rising adoption of smart devices such as smartphones, tablets, and smart TVs is also responsible for the market expansion. Over the last two years, the high demand for fast internet connectivity due to the increasing trend of online transactions through mobile banking apps, web browsing, and online learning has been driving the market growth. With the increasing advancement and development in technologies such as IoT and AI, there is a growing demand for high-speed internet connectivity, which is anticipated to impact the overall market growth positively.The rising number of internet users in various countries is expected to positively influence the market for consumer Wi-Fi routers in the forecasted period. For instance, according to the GSM Association, more people are now accessing the internet through mobile devices than ever before. Mobile internet users grew to 4.6 billion by the end of 2023, accounting for 57% of the global population. However, the growth rate at which people adopt mobile internet has remained flat, and significant digital divides persist. Closing these digital divides has significant socioeconomic benefits and is more crucial than ever.

Consumer Wi-Fi Router Market Growth Drivers:

There is a growing demand for high-speed internet connection among various households, owing to the rise in connected devices.Most residential sectors are being transformed into smart homes that require high-speed internet to facilitate many functions. The advancement of smart TVs and smart speakers, such as Amazon Echo and Google Home, has boosted the wi-fi router market’s growth. Institutions also depend on cloud storage for combining massive data sets in one place for advanced analytics and integrated insights. This has increased the demand for fast-paced internet connection across the BFSI sector, which, in turn, is expected to drive overall market growth.

Moreover, increased government initiatives to improve Internet access will propel market expansion in the coming years. For instance, the Biden- Harris Administration is making good on its pledge to connect all Americans to high-speed, reliable, and affordable Internet service by 2030. Since the President took office, more than 2.4 million previously unserved homes and small businesses have been connected to high-speed Internet service.The Administration will have invested $90 billion toward closing the digital divide and will commit another almost $50 billion by NTIA to close that digital divide under multiple grant programs.

The rising penetration of the e-commerce sector is expected to fuel market growth in the projected period.People are increasingly using the Internet to shop, browse websites, learn from, and engage in various forms of online learning. This increased demand has led people to seek faster and more dependable internet access. To achieve this, wireless routers become all-important as they are the primary means of connectivity across laptops, PCs, or even tabs. In particular, Wi-Fi routers are crucial in fulfilling consumer demands for seamless and dependable Internet connections to carry out any activity, whether working and studying remotely or just simply for entertainment. As such, there would be a steady growth in global demand for advanced wireless routers, mainly driven by the need for enhanced network performance and coverage.As several people access the internet and use e-commerce websites, the demand for consumer wi-fi is anticipated to grow in the coming years. For instance, according to Invest India, the Indian e-commerce market is growing with increased smartphone penetration, affluence, and low data prices. E-retail is a driver, as India has 2nd second-largest internet market, having over 950 Mn users with 131.16 Lakh Cr UPI transactions in FY 2023-24.Almost 100% of pin codes in India have adopted e-commerce. Over 60% of transactions and orders in India come from tier-two cities and smaller towns. The e-commerce trend is gaining major popularity even in tier-2 and tier–3 cities as they now make up nearly half of all shoppers and contribute three of every five orders for leading e-retail platforms.

Consumer Wi-Fi Router Market Geographical Outlook:

By geography, the global consumer Wi-Fi router market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. Asia Pacific region is expected to hold a considerable market share due to the availability of a wider selection of wireless networks from network providers. Additionally, the increased number of connected devices due to the rising demand for connectivity and innovation from various market players will propel the markets during the forecast period. The North American market is also expected to grow significantly due to its increasing adoption of smart devices such as smartphones, tablets, and smart TVs.

Consumer Wi-Fi Router Market Key Developments:

In September 2024, NETGEAR®, Inc., a leading provider of innovative and secure solutions for people to connect and manage their digital lives, expanded its Nighthawk WiFi 7 standalone router line with the new RS600, RS500, and RS200. The Nighthawk router line builds on the promise of delivering the latest WiFi 7 technology, powerful WiFi performance, and secure connectivity for any-sized home.
In September 2023, Charter Communications, Inc. and Qualcomm Technologies, Inc. allied to develop the advanced next-generation Wi-Fi router for bringing Wi-Fi 7 and 10 Gbps Wi-Fi to Spectrum Internet, which supports and enhances the experience of converged connectivity to residential as well as small and medium business customers. Advanced Wi-Fi routers with Wi-Fi 7 are anticipated to hit the shelves with Spectrum customers by 2024.

The consumer Wi-Fi router market is analyzed into the following segments:

By Type

Wireless G
Wireless N
Wireless AC

By Connectivity

Core Routers
Edge Routers

By End-User

BFSI
Government
IT & Telecom
Retail
Healthcare
Residential
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
UAE
Others
Asia Pacific
China
Japan
India
South Korea
Others