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Lifestyle Magazines

Lifestyle Magazines

The market for men’s and women’s lifestyle magazines is, as with many other sectors of the consumer magazines market, experiencing difficult trading conditions at present. The print circulations of many of the leading lifestyle publications have been falling for more than a decade as consumers have moved away from purchasing the printed word and towards online, and often free, digital alternatives. The fall in the circulation of these lifestyle magazines, and in the consumer magazines industry as a whole, has led to a corresponding reduction in the amount of advertising expenditure across these magazines; this in turn has contributed to repeated falls in the value of the market. As such, Key Note estimates that in 2015 the value of the lifestyle magazines market in the UK fell by a further 2%.

The lifestyle magazines market consists of both women’s and men’s magazines. The women’s segment is by far the larger of the two markets and can be further segmented into weekly and monthly publications. The women’s weekly magazines market, which typically registers the highest average print circulation figures per issue in the lifestyle sector, has been the most affected by the reduction in print circulation numbers and many of the most popular and well-known weekly titles are reporting ongoing yearly declines. The women’s monthly magazine sector, meanwhile, has also been affected by falling print circulations and this has even led to some publications ending their print editions and becoming digital-only issues.


Introduction & Definition
REPORT COVERAGE
MARKET SECTORS
1. Executive Summary
2. What’s KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Advertising Expenditure
Use of the Internet Continues to Increase
Lower Circulations Reported in the First Half of 2015
Impact of Falling Circulations
Digital Editions Circulations Remain Modest
Publishers Finding New Ways to Reach Their Audience
ECONOMIC TRENDS
Table 2.1: UK Economic Trends (000, £m, %, million and £), 2010-2014
MARKET POSITION
By Purchasers’ Expenditure
Table 2.2: The UK Market for Lifestyle Magazines
and All Consumer Magazines by Purchasers’ Expenditure
(£m and %), 2011-2015
Figure 2.1: The UK Market for Lifestyle Magazines
and All Consumer Magazines by Purchasers’ Expenditure (£m), 2011-2015
By Circulation
Table 2.3: The UK Market for Lifestyle Magazines
and All Consumer Magazines by Total Average Print Circulation
Per Issue (000 and %), January to June 2011-2015
Figure 2.2: The UK Market for Lifestyle Magazines
and All Consumer Magazines by Total Average Print Circulation Per Issue (000),
January to June 2011-2015
HOW ROBUST IS THE MARKET?
Lifestyle Magazines Contents
3. Market Size, Segmentation & Forecasts
MARKET SIZE & SEGMENTATION
The Total Market
Table 3.1: The Total UK Market for Lifestyle Magazines
by Sector by Purchasers’ Expenditure (£m), 2011-2015
Figure 3.1: The Total UK Market for Lifestyle Magazines
by Sector by Purchasers’ Expenditure (£m), 2011-2015
By Circulation
Table 3.2: The Total UK Market for Lifestyle Magazines
by Sector by Average Print Circulation Per Issue
(000), January to June 2011-2015
Table 3.3: The Total UK Market for Lifestyle Magazines by Sector
by Share of Average Print Circulation Per Issue (%), January to June 2011-2015
Market Sectors
Women’s Lifestyle Magazines
Table 3.4: The UK Sector for Women’s Lifestyle Magazines by Subsector
by Purchasers’ Expenditure (£m), 2011-2015
Table 3.5: The UK Sector for Women’s Lifestyle Magazines by Subsector Share
of Purchasers’ Expenditure (%), 2011-2015
Table 3.6: The UK Subsector for Women’s Weekly Lifestyle Magazines by Purchasers’
Expenditure (£m), 2011-2015
Table 3.7: The UK Subsector for Women’s Weekly Lifestyle Magazines by Average
Print Circulation Per Issue (number), January to June 2011-2015
Table 3.8: The UK Subsector for Women’s Weekly Lifestyle Magazines by Average
Digital Circulation Per Issue (number), January to June 2012-2015
Table 3.9: The UK Subsector for Women’s Monthly Lifestyle Magazines
by Purchasers’ Expenditure (£m), 2011-2015
Table 3.10: The UK Subsector for Women’s Monthly Lifestyle Magazines
by Average Print Circulation Per Issue (number), January to June 2011-2015
Table 3.11: The UK Subsector for Women’s Monthly Lifestyle Magazines by Average
Digital Circulation Per Issue (number), January to June 2011-2015
Men’s Lifestyle Magazines
Table 3.12: The UK Sector for Men’s Lifestyle Magazines
by Purchasers’ Expenditure (£m), 2011-2015
Table 3.13: The UK Sector for Men’s Lifestyle Magazines
by Average Print Circulation Per Issue (number), January to June 2011-2015
Table 3.14: The UK Sector for Men’s Lifestyle Magazines
by Average Digital Circulation Per Issue (number), January to June 2011-2015
Specialist and Leisure Magazines
Table 3.15: Selected Home Interest Magazines by Average Print Circulation Per Issue
(number), January to June 2011-2015
Table 3.16: Selected Music Magazines by Average Print Circulation Per Issue
(number), January to June 2011-2015
Table 3.17: Selected Film Magazines by Average Print Circulation Per Issue
(number), January to June 2011-2015
Table 3.18: Selected Motoring Magazines by Average Print Circulation Per Issue
(number), January to June 2011-2015
Table 3.19: Selected Sports Magazines by Average Print Circulation Per Issue
(number), January to June 2011-2015
FORECASTS
Future Trends
Advertising Expenditure in Magazines to Continue Falling
The Use of Video by Digital Magazines
Dennis Publishing to Launch Free Magazine
Future Economic Trends
Table 3.20: Economic Forecasts (000, % and million), 2015-2019
Forecast Total Market
Table 3.21: The Forecast UK Market for Lifestyle Magazines
by Sector by Purchasers’ Expenditure (£m), 2016-2020
Figure 3.8: The Forecast UK Market for Lifestyle Magazines
by Sector by Purchasers’ Expenditure (£m), 2016-2020
MARKET GROWTH
Figure 3.9: The Actual and Forecast Total UK Market
for Lifestyle Magazines by Purchasers’ Expenditure (£m), 2011-2020
4. International Perspective
OVERVIEW
THE US
Leading Lifestyle Magazines in the US
Table 4.1: Selected Lifestyle Magazines in the US by Average Total Paid and Verified
Circulation, July to December 2014
EUROPE
AUSTRALIA & NEW ZEALAND
5. Competitor Analysis
MARKET LEADERS
Table 5.1: Selected Publishers of Lifestyle Magazines in the UK by Turnover
and Pre-Tax Profit (£000), Latest Financial Year
Bauer Consumer Media Ltd
Table 5.2: Financial Results for Bauer Consumer Media Ltd (£000), Years Ending
31st December 2010-2014
Condé Nast International Ltd
Table 5.3: Financial Results for Condé Nast International Ltd (£000), Years Ending
31st December 2010-2014
DC Thomson & Company Ltd
Table 5.4: Financial Results for DC Thomson & Company Ltd (£000), Years Ending
31st March 2010-2014
Dennis Publishing Ltd
Table 5.5: Financial Results for Dennis Publishing Ltd
(£000), Years Ending 31st December 2010-2014
Haymarket Media Group Ltd
Table 5.6: Financial Results for Haymarket Media Group Ltd
(£000), Years Ending 31st December 2009-2011 and 30th June 2013-2014
Hearst Magazines UK
Table 5.7: Financial Results for The National Magazine Company Ltd
(£000), Years Ending 31st December 2009-2013
Kelsey Publishing Ltd
Table 5.8: Financial Results for Kelsey Publishing Ltd
(£000), Years Ending 31st July 2010-2014
Northern & Shell Magazines Ltd
Table 5.9: Financial Results for Northern & Shell Magazines
Ltd (£000), Years Ending 31st December 2010-2014
Shortlist Media Ltd
Table 5.10: Financial Results for Shortlist Media Ltd
(£000), Years Ending 31st August 2010-2014
Time Inc (UK) Ltd
Table 5.11: Financial Results for Time Inc (UK) Ltd (£000),
Years Ending 31st December 2009-2013
OTHER COMPANIES
NUMBER OF COMPANIES
By Turnover
Table 5.12: Number of UK VAT- and/or PAYE Enterprises Engaged in the Publishing
of Journals and Periodicals by Turnover Sizeband (£000, number and %), 2014
By Employment
Table 5.13: Number of UK VAT- and/or PAYE Enterprises Engaged
in the Publishing of Journals and Periodicals
by Employment Sizeband (number and %), 2014
Regional Variation in the Marketplace
Table 5.14: Number of UK VAT- and/or PAYE Enterprises Engaged in the Publishing
of Journals and Periodicals by Region (number and %), 2014
MARKETING ACTIVITY
Table 5.15: Main Media Advertising Expenditure for Selected Lifestyle Magazines
(£000), Year Ending June 2015
KEY TRADE ASSOCIATIONS
EXHIBITIONS/TRADE SHOWS
6. Buying Behaviour
OVERVIEW
Magazine Purchasing and Reading
Brand Extensions and Product Endorsements
Specialist Magazines
Magazines Online
The Competition
Table 6.1: Summary of Findings Regarding Consumers’ Habits and Attitudes
Towards Magazines (% of respondents), March 2011 and September 2015
MAGAZINE PURCHASING HABITS
Buying and Browsing Magazines
Table 6.2: Magazine Purchasing Habits (% of respondents), September 2015
Reading But Not Buying
Table 6.3: Non-Purchasers of Magazines Who Enjoy Looking
at Them (% of respondents), September 2015
MAGAZINE READING HABITS
Lack of Interest or Time for Magazines
Table 6.4: Non-Readers of Magazines (% of respondents), September 2015
Changes in Magazine Reading Habits
Table 6.5: Changes in Magazine Reading Habits
(% of respondents), September 2015
ATTITUDES TOWARDS BRAND EXTENSIONS AND ADVERTISING
Table 6.6: Attitudes Towards Brand Extensions and Advertising in Magazines
(% of respondents), September 2015
SPECIALIST MAGAZINES
Table 6.7: Attitudes Towards Specialist Magazines
(% of respondents), September 2015
MAGAZINE WEBSITES
Table 6.8: Use of Magazine Websites (% of respondents), September 2015
THE COMPETITION
From Newspapers
From Television Programmes
Table 6.9: The Competition — Newspapers and Television
(% of respondents), September 2015
From the Internet
Table 6.10: The Competition — The Internet
(% of respondents), September 2015
7. Strengths, Weaknesses, Opportunities & Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
8. PESTEL
POLITICAL
Library Services on the Brink of Disaster
ECONOMIC
Magnetic
NME Relaunched as a Free Magazine
Publishers Expect to Take on More Staff
SOCIAL
Magazine Usage
The Impact of the Internet
TECHNOLOGICAL
The Impact of Apps on the Marketplace
Apple News App
Ad-Blocking Apps
ENVIRONMENTAL
Energy Saving Opportunity Scheme
Two Sides
LEGISLATIVE
Measuring Viewability of Online Advertisements
Plans to Tackle Online Advertising Fraud
9. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
Lifestyle Magazines Contents

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