Lifestyle Magazines
The market for men’s and women’s lifestyle magazines is, as with many other sectors of the consumer magazines market, experiencing difficult trading conditions at present. The print circulations of many of the leading lifestyle publications have been falling for more than a decade as consumers have moved away from purchasing the printed word and towards online, and often free, digital alternatives. The fall in the circulation of these lifestyle magazines, and in the consumer magazines industry as a whole, has led to a corresponding reduction in the amount of advertising expenditure across these magazines; this in turn has contributed to repeated falls in the value of the market. As such, Key Note estimates that in 2015 the value of the lifestyle magazines market in the UK fell by a further 2%.
The lifestyle magazines market consists of both women’s and men’s magazines. The women’s segment is by far the larger of the two markets and can be further segmented into weekly and monthly publications. The women’s weekly magazines market, which typically registers the highest average print circulation figures per issue in the lifestyle sector, has been the most affected by the reduction in print circulation numbers and many of the most popular and well-known weekly titles are reporting ongoing yearly declines. The women’s monthly magazine sector, meanwhile, has also been affected by falling print circulations and this has even led to some publications ending their print editions and becoming digital-only issues.
- Introduction & Definition
- REPORT COVERAGE
- MARKET SECTORS
- 1. Executive Summary
- 2. What’s KEY in the Market?
- KEY DRIVERS
- MARKET TRENDS
- Advertising Expenditure
- Use of the Internet Continues to Increase
- Lower Circulations Reported in the First Half of 2015
- Impact of Falling Circulations
- Digital Editions Circulations Remain Modest
- Publishers Finding New Ways to Reach Their Audience
- ECONOMIC TRENDS
- Table 2.1: UK Economic Trends (000, £m, %, million and £), 2010-2014
- MARKET POSITION
- By Purchasers’ Expenditure
- Table 2.2: The UK Market for Lifestyle Magazines
- and All Consumer Magazines by Purchasers’ Expenditure
- (£m and %), 2011-2015
- Figure 2.1: The UK Market for Lifestyle Magazines
- and All Consumer Magazines by Purchasers’ Expenditure (£m), 2011-2015
- By Circulation
- Table 2.3: The UK Market for Lifestyle Magazines
- and All Consumer Magazines by Total Average Print Circulation
- Per Issue (000 and %), January to June 2011-2015
- Figure 2.2: The UK Market for Lifestyle Magazines
- and All Consumer Magazines by Total Average Print Circulation Per Issue (000),
- January to June 2011-2015
- HOW ROBUST IS THE MARKET?
- Lifestyle Magazines Contents
- 3. Market Size, Segmentation & Forecasts
- MARKET SIZE & SEGMENTATION
- The Total Market
- Table 3.1: The Total UK Market for Lifestyle Magazines
- by Sector by Purchasers’ Expenditure (£m), 2011-2015
- Figure 3.1: The Total UK Market for Lifestyle Magazines
- by Sector by Purchasers’ Expenditure (£m), 2011-2015
- By Circulation
- Table 3.2: The Total UK Market for Lifestyle Magazines
- by Sector by Average Print Circulation Per Issue
- (000), January to June 2011-2015
- Table 3.3: The Total UK Market for Lifestyle Magazines by Sector
- by Share of Average Print Circulation Per Issue (%), January to June 2011-2015
- Market Sectors
- Women’s Lifestyle Magazines
- Table 3.4: The UK Sector for Women’s Lifestyle Magazines by Subsector
- by Purchasers’ Expenditure (£m), 2011-2015
- Table 3.5: The UK Sector for Women’s Lifestyle Magazines by Subsector Share
- of Purchasers’ Expenditure (%), 2011-2015
- Table 3.6: The UK Subsector for Women’s Weekly Lifestyle Magazines by Purchasers’
- Expenditure (£m), 2011-2015
- Table 3.7: The UK Subsector for Women’s Weekly Lifestyle Magazines by Average
- Print Circulation Per Issue (number), January to June 2011-2015
- Table 3.8: The UK Subsector for Women’s Weekly Lifestyle Magazines by Average
- Digital Circulation Per Issue (number), January to June 2012-2015
- Table 3.9: The UK Subsector for Women’s Monthly Lifestyle Magazines
- by Purchasers’ Expenditure (£m), 2011-2015
- Table 3.10: The UK Subsector for Women’s Monthly Lifestyle Magazines
- by Average Print Circulation Per Issue (number), January to June 2011-2015
- Table 3.11: The UK Subsector for Women’s Monthly Lifestyle Magazines by Average
- Digital Circulation Per Issue (number), January to June 2011-2015
- Men’s Lifestyle Magazines
- Table 3.12: The UK Sector for Men’s Lifestyle Magazines
- by Purchasers’ Expenditure (£m), 2011-2015
- Table 3.13: The UK Sector for Men’s Lifestyle Magazines
- by Average Print Circulation Per Issue (number), January to June 2011-2015
- Table 3.14: The UK Sector for Men’s Lifestyle Magazines
- by Average Digital Circulation Per Issue (number), January to June 2011-2015
- Specialist and Leisure Magazines
- Table 3.15: Selected Home Interest Magazines by Average Print Circulation Per Issue
- (number), January to June 2011-2015
- Table 3.16: Selected Music Magazines by Average Print Circulation Per Issue
- (number), January to June 2011-2015
- Table 3.17: Selected Film Magazines by Average Print Circulation Per Issue
- (number), January to June 2011-2015
- Table 3.18: Selected Motoring Magazines by Average Print Circulation Per Issue
- (number), January to June 2011-2015
- Table 3.19: Selected Sports Magazines by Average Print Circulation Per Issue
- (number), January to June 2011-2015
- FORECASTS
- Future Trends
- Advertising Expenditure in Magazines to Continue Falling
- The Use of Video by Digital Magazines
- Dennis Publishing to Launch Free Magazine
- Future Economic Trends
- Table 3.20: Economic Forecasts (000, % and million), 2015-2019
- Forecast Total Market
- Table 3.21: The Forecast UK Market for Lifestyle Magazines
- by Sector by Purchasers’ Expenditure (£m), 2016-2020
- Figure 3.8: The Forecast UK Market for Lifestyle Magazines
- by Sector by Purchasers’ Expenditure (£m), 2016-2020
- MARKET GROWTH
- Figure 3.9: The Actual and Forecast Total UK Market
- for Lifestyle Magazines by Purchasers’ Expenditure (£m), 2011-2020
- 4. International Perspective
- OVERVIEW
- THE US
- Leading Lifestyle Magazines in the US
- Table 4.1: Selected Lifestyle Magazines in the US by Average Total Paid and Verified
- Circulation, July to December 2014
- EUROPE
- AUSTRALIA & NEW ZEALAND
- 5. Competitor Analysis
- MARKET LEADERS
- Table 5.1: Selected Publishers of Lifestyle Magazines in the UK by Turnover
- and Pre-Tax Profit (£000), Latest Financial Year
- Bauer Consumer Media Ltd
- Table 5.2: Financial Results for Bauer Consumer Media Ltd (£000), Years Ending
- 31st December 2010-2014
- Condé Nast International Ltd
- Table 5.3: Financial Results for Condé Nast International Ltd (£000), Years Ending
- 31st December 2010-2014
- DC Thomson & Company Ltd
- Table 5.4: Financial Results for DC Thomson & Company Ltd (£000), Years Ending
- 31st March 2010-2014
- Dennis Publishing Ltd
- Table 5.5: Financial Results for Dennis Publishing Ltd
- (£000), Years Ending 31st December 2010-2014
- Haymarket Media Group Ltd
- Table 5.6: Financial Results for Haymarket Media Group Ltd
- (£000), Years Ending 31st December 2009-2011 and 30th June 2013-2014
- Hearst Magazines UK
- Table 5.7: Financial Results for The National Magazine Company Ltd
- (£000), Years Ending 31st December 2009-2013
- Kelsey Publishing Ltd
- Table 5.8: Financial Results for Kelsey Publishing Ltd
- (£000), Years Ending 31st July 2010-2014
- Northern & Shell Magazines Ltd
- Table 5.9: Financial Results for Northern & Shell Magazines
- Ltd (£000), Years Ending 31st December 2010-2014
- Shortlist Media Ltd
- Table 5.10: Financial Results for Shortlist Media Ltd
- (£000), Years Ending 31st August 2010-2014
- Time Inc (UK) Ltd
- Table 5.11: Financial Results for Time Inc (UK) Ltd (£000),
- Years Ending 31st December 2009-2013
- OTHER COMPANIES
- NUMBER OF COMPANIES
- By Turnover
- Table 5.12: Number of UK VAT- and/or PAYE Enterprises Engaged in the Publishing
- of Journals and Periodicals by Turnover Sizeband (£000, number and %), 2014
- By Employment
- Table 5.13: Number of UK VAT- and/or PAYE Enterprises Engaged
- in the Publishing of Journals and Periodicals
- by Employment Sizeband (number and %), 2014
- Regional Variation in the Marketplace
- Table 5.14: Number of UK VAT- and/or PAYE Enterprises Engaged in the Publishing
- of Journals and Periodicals by Region (number and %), 2014
- MARKETING ACTIVITY
- Table 5.15: Main Media Advertising Expenditure for Selected Lifestyle Magazines
- (£000), Year Ending June 2015
- KEY TRADE ASSOCIATIONS
- EXHIBITIONS/TRADE SHOWS
- 6. Buying Behaviour
- OVERVIEW
- Magazine Purchasing and Reading
- Brand Extensions and Product Endorsements
- Specialist Magazines
- Magazines Online
- The Competition
- Table 6.1: Summary of Findings Regarding Consumers’ Habits and Attitudes
- Towards Magazines (% of respondents), March 2011 and September 2015
- MAGAZINE PURCHASING HABITS
- Buying and Browsing Magazines
- Table 6.2: Magazine Purchasing Habits (% of respondents), September 2015
- Reading But Not Buying
- Table 6.3: Non-Purchasers of Magazines Who Enjoy Looking
- at Them (% of respondents), September 2015
- MAGAZINE READING HABITS
- Lack of Interest or Time for Magazines
- Table 6.4: Non-Readers of Magazines (% of respondents), September 2015
- Changes in Magazine Reading Habits
- Table 6.5: Changes in Magazine Reading Habits
- (% of respondents), September 2015
- ATTITUDES TOWARDS BRAND EXTENSIONS AND ADVERTISING
- Table 6.6: Attitudes Towards Brand Extensions and Advertising in Magazines
- (% of respondents), September 2015
- SPECIALIST MAGAZINES
- Table 6.7: Attitudes Towards Specialist Magazines
- (% of respondents), September 2015
- MAGAZINE WEBSITES
- Table 6.8: Use of Magazine Websites (% of respondents), September 2015
- THE COMPETITION
- From Newspapers
- From Television Programmes
- Table 6.9: The Competition — Newspapers and Television
- (% of respondents), September 2015
- From the Internet
- Table 6.10: The Competition — The Internet
- (% of respondents), September 2015
- 7. Strengths, Weaknesses, Opportunities & Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 8. PESTEL
- POLITICAL
- Library Services on the Brink of Disaster
- ECONOMIC
- Magnetic
- NME Relaunched as a Free Magazine
- Publishers Expect to Take on More Staff
- SOCIAL
- Magazine Usage
- The Impact of the Internet
- TECHNOLOGICAL
- The Impact of Apps on the Marketplace
- Apple News App
- Ad-Blocking Apps
- ENVIRONMENTAL
- Energy Saving Opportunity Scheme
- Two Sides
- LEGISLATIVE
- Measuring Viewability of Online Advertisements
- Plans to Tackle Online Advertising Fraud
- 9. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Understanding Consumer Survey Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- Lifestyle Magazines Contents