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Horseracing

Horseracing

This Key Note Market Report examines the British horseracing industry, covering activities ‘under Rules’, overseen by the British Horseracing Authority (BHA). In 2014, the total turnover of racehorse owners in Britain was estimated to have grown by 11.1% — although this follows a significant decline in 2013 — while total prize money dispersed in British horseracing grew by 7.9% to reach record levels.

Horseracing in Britain is of considerable cultural and historical importance, proving very popular among royalty throughout British history, and representing the first sport in Britain to be regulated. It remains hugely popular as the second-largest spectator sport the UK. In terms of participation, there are approximately 14,000 horses in training in Britain, 600 licensed trainers, 8,000 trainers and a total of 59 racecourses, alongside two dedicated television channels and a range of print and online media.

However, while the sport undoubtedly remains remarkably popular, the impact of the economic recession in the UK, and the subsequent period of instability, had a severe impact on the market. Although certain areas have recovered — such as attendance and prize money — decline has been seen throughout the industry in recent years, with racehorse ownership levels; the number of horses in breeding and training; prize money; the number of runners in races; and field sizes also experiencing contractions in recent years.

In addition, horseracing as a gambling ‘product’ has struggled somewhat in recent...


Introduction & Definition
REPORT COVERAGE
MARKET SECTORS
Flat
Jump
1. Executive Summary
2. What’s KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Prize Money
Decline in Ownership
Gambling
ECONOMIC TRENDS
Table 2.1: UK Economic Trends (000, %, million and £), 2010-2014
MARKET POSITION
HOW ROBUST IS THE MARKET?
3. Market Size, Segmentation & Forecasts
MARKET SIZE & SEGMENTATION
The Total Market
Table 3.1: Total Turnover of Racehorse Owners in Britain (£m), 2010-2014
Figure 3.1: Total Turnover of Racehorse Owners in Britain (£m), 2010-2014
Prize Money
Table 3.2: Total Prize Money in British Horseracing (£m), 2010-2014
Fixtures, Races and Runners
Table 3.3: Number of Fixtures, Races and Runners in British Horseracing,
2010-2014
Attendance
Table 3.4: Attendance at British Horseracing Racecourses by Type of Race (million),
2009-2013
Market Sectors
Flat Racing
Table 3.5: Total Prize Money in Flat Racing at British Horseracing Racecourses
(£m), 2010-2014
Table 3.6: Number of Flat Racing Fixtures, Races and Runners in British Horseracing,
2010-2014
Table 3.7: Leading Horses in the Flat Racing Sector in Britain by Prize Money (£),
2013 Season
Jump Racing
Table 3.8: Total Prize Money in Jump Racing at British Horseracing Racecourses
(£m), 2010-2014
Table 3.9: Number of Jump Racing Fixtures, Races and Runners in British
Horseracing, 2010-2014
Table 3.10: Leading Horses in the Jump Racing Sector in Britain by Prize Money
(£), 2013/2014 Season
FORECASTS
Future Trends
Fixture List
Prize Money
Future Economic Trends
Table 3.11: Economic Forecasts (000, % and million), 2015-2019
Forecast Total Market
Table 3.12: Forecast Total Turnover of Racehorse Owners in Britain (£m),
2015-2019
Figure 3.6: Forecast Total Turnover of Racehorse Owners in Britain (£m),
2015-2019
MARKET GROWTH
Figure 3.6: Growth in Total Turnover of Racehorse Owners in Britain (£m),
2010-2019
4. International Perspective
OVERVIEW
Table 4.1: Horseracing by Region (number of races), 2013
Table 4.2: The LONGINES World’s Best Racehorses by Rank,
1st January 2015 to 4th October 2015
Europe
The US
OVERSEAS TRADE
British and Irish Horse Exports
Table 4.3: Number of Horses Exported from Great Britain and Ireland,
2009-2013
Table 4.4: Number of Horses Exported from Great Britain
and Ireland by Destination, 2013
5. Competitor Analysis
LEADING OWNERS
Leading Flat Owners
Table 5.1: Leading Flat Horseracing Owners by Prize Money in Great Britain
and Ireland (£), 10th November 2013-8th November 2014
Leading Jump Owners
Table 5.2: Leading Jump Horseracing Owners by Prize Money
in Great Britain and Ireland (£), 27th April 2014-25th April 2015
OTHER STAKEHOLDERS
Arena Leisure Ltd
Attheraces Ltd
British Horseracing Authority Ltd
Horseracing Betting Levy Board
Racecourse Media Group Ltd
Satellite Information Services Ltd
Tattersalls Ltd
The Jockey Club
Weatherbys Ltd
MAJOR EVENTS
NUMBER OF COMPANIES
By Turnover
Table 5.3: Number of British VAT- and/or PAYE-Based Enterprises Engaged
in the Activities of Racehorse Owners by Turnover Sizeband (number and %),
2014
By Employment
Table 5.4: Number of British VAT- and/or PAYE-Based Enterprises Engaged
in the Activities of Racehorse Owners by Employment Sizeband (number and %),
2014
Regional Variation in the Marketplace
Table 5.5: Number of British VAT- and/or PAYE-Based Enterprises Engaged
in the Activities of Racehorse Owners by Region (number and %), 2014
MARKETING ACTIVITY
Main Media Marketing Activity
Table 5.6: Main Media Advertising Expenditure on Racecourses (£000), Year Ending
June 2015
Betting
Table 5.7: Main Media Advertising Expenditure on Betting (£000), Year Ending June
2015
KEY TRADE ASSOCIATIONS
6. Buying Behaviour
INTEREST IN HORSERACING
Table 6.1: Any Interest in Horseracing by Sex, Age, Social Grade and Region
(% of adults), Year Ending March 2015
Watching Horseracing
Live at a Venue
Table 6.2: Penetration of British Adults That Paid to Watch Horseracing at a Venue
by Sex, Age, Social Grade and Region (% of adults), Year Ending March 2015
On Television
Table 6.3: Penetration of British Adults That Watch Horseracing on Television
by Sex, Age, Social Grade and Region (% of adults), Year Ending March 2015
Reading About Horseracing
Table 6.4: Penetration of British Adults That Read About Horseracing by Sex, Age,
Social Grade and Region (% of adults), Year Ending March 2015
Gambling
Table 6.5: Betting on Horseracing by Sex, Age, Social Grade
and Region (% of adults), Year Ending March 2015
7. Strengths, Weaknesses, Opportunities & Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
8. PESTEL
POLITICAL
Horserace Betting Levy
Review of Jump Racing
Race Planning Consultation
Equine Anti-Doping Rules
ECONOMIC
Prize Money Agreements
Additional Voluntary Contribution
Plus 10 Initiative
SOCIAL
Racing Attendances
Decline in Horses and Owners
Field Sizes
TECHNOLOGICAL
Online and Mobile Developments
ENVIRONMENTAL
Horse Welfare
LEGISLATIVE
The Gambling (Licensing and Advertising) Act 2014
9. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
Horseracing

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