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Agentic Commerce Market 2026-2030: Full Research Suite

Publisher Juniper Research
Published Apr 07, 2026
Length 129 Pages
SKU # JNRH21095204

Description

Juniper Research’s Agentic Commerce research suite provides an insightful analysis of this rapidly emerging market; enabling stakeholders, including AI developers, payment infrastructure providers, eCommerce marketplaces, merchants and many others, to understand future growth, key trends, and the competitive environment.

The research suite includes several different options that can be purchased separately. The Market Trends & Strategies element includes an insightful analysis of the key areas of development and interest within agentic commerce, including new agentic commerce protocols and sectors. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities for agentic commerce in 61 different geographies.

The Data & Forecasting element includes access to data mapping the adoption and future growth of the agentic commerce market over the next five years; split by B2C and B2B markets.

Additionally, the Competitor Leaderboard document features an extensive analysis of the 24 market leaders in the agentic commerce space; split into two different Competitor Leaderboards for AI developers and payments infrastructure providers. This positions them based on capability and capacity, as well as on their product offering itself; offering a robust analysis of each vendor.

The coverage can also be purchased as a full research suite, containing the Market Trends & Strategies, Data & Forecasting, and Competitor Leaderboards, and at a substantial discount.

Collectively, these documents provide a critical tool for understanding this emerging market. They enable AI agent providers and payments infrastructure companies to shape their future strategy; capitalising on future growth opportunities. The research suite's extensive coverage makes it a valuable tool for navigating this explosive-growth market.

KEY FEATURES

Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, key findings, and key strategic recommendations for AI agent developers, payment infrastructure providers, eCommerce platforms, and merchants.

Market Outlook: Insights into key trends and market expansion challenges within the agentic commerce market; identifying areas of interest in both B2C and B2B sectors, including relevant use cases, as well as sectors. Furthermore, the report includes analysis of new trends, such as relevant agent protocols. The research also features a Country Readiness Index on the current development and segment growth of the Agentic Commerce market across 61 key countries, as well as providing a future outlook.

Benchmark Industry Forecasts: Extensive forecasts for the total value and number of agentic commerce involved transactions, across both businesses and consumers use cases.

Juniper Research Competitor Leaderboards: Key player capability and capacity assessment for 24 agentic commerce platforms, via the Juniper Research Competitor Leaderboards.

Please note: the online download version of this report is for a global site license.

Table of Contents

129 Pages
MARKET TRENDS & STRATEGIES
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Trust Is the Primary Adoption Constraint
1.1.2 Infrastructure and API Enablement Key for Market Access
1.1.3 Reliability and Consistency Needed for Full Autonomy
1.2 Strategic Recommendations
1.2.1 Design for Agent-to-Agent Markets
1.2.2 Set Risk Budgets
1.2.3 Prioritise Transparency for Users
2. Market Landscape
2.1 Introduction
Figure 2.1: Evolution of Agentic Commerce Capabilities
2.2 Capabilities & Limitations
2.2.1 Capabilities
i. Personalisation
ii. Automated Product Discovery
iii. Real-time Decision Making
iv. Cost Reduction and Efficiency
v. Enhanced Security and Trust
2.2.2 Limitations
i. Trust
ii. Security Concerns
iii. Data Quality Dependency
2.3 Ecosystem
2.3.1 AI Agent Developers
2.3.2 Merchants & Brands
2.3.3 Marketplaces & Commerce Platforms
2.3.4 Payments, Wallets & Digital Identity Providers
2.3.5 Regulators & Standards Bodies
2.4 Key Trends
2.4.1 Universal Commerce Protocol (UCP)
2.4.2 Smart Automated Renewals
2.4.3 Blockchain-based Settlement
2.4.4 Recommerce & Secondary Markets
2.4.5 Fraud Detection & Compliance Automation
2.4.6 Personalisation & Recommendation
2.4.7 Delegation, Consent, & Revocation
2.5 Adoption Dynamics & Market Maturity
2.5.1 Early Adoption Phases
Figure 2.2: Proportion of Unique Purchasers of Remote Physical Goods Making Agent-assisted Payments from LLM Interfaces (%)
2.5.2 Developing Phase
2.5.3 Path to Mass Adoption
3. Segment Analysis
3.1 Segment Analysis
Table 3.1: Segment Readiness for Agentic Commerce
3.2 Replenishment Retail
3.3 Discretionary Retail
3.4 Digital Goods
3.5 Cross-border
3.6 Recommerce
3.7 B2B
4. Country Readiness Index
4.1 Introduction
Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Agentic Commerce
Figure 4.3: Juniper Research Country Readiness Index: Agentic Commerce
Table 4.4: Juniper Research Agentic Commerce Country Readiness Index: Market Segments
4.2 Focus Markets
4.2.1 Strong LLM Presence
4.2.2 Demographic and Cultural Interest
4.2.3 Country-level Assessment: China
4.3 Growth Markets
4.3.1 Regulatory Barriers and Opportunities
4.3.2 Rising AI Familiarity and Consumer Readiness
4.3.3 Country-level Assessment: The UK
4.4 Developing Markets
4.4.1 Late Access to AI Services
4.4.2 Limited Local AI Ecosystems
4.4.3 Country-level Assessment: Uruguay
Table 4.5: Juniper Research Country Readiness Index Heatmap: North America
Table 4.6: Juniper Research Country Readiness Index Heatmap: Latin America
Table 4.7: Juniper Research Country Readiness Index Heatmap: West Europe
Table 4.8: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 4.9: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 4.10: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 4.11: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Figure 4.12: Juniper Research Country Readiness Index Heatmap: Africa & Middle East
COMPETITOR LEADERBOARD
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report
Table 1.1: Juniper Research Competitor Leaderboard Agentic Commerce Agent Developer Vendors Included & Product Portfolios
Figure 1.2: Juniper Research Competitor Leaderboard: Agentic Commerce AI Developer Vendors
Table 1.3: Juniper Research Competitor Leaderboard Agentic Commerce Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Agentic Commerce Vendors
Table 1.5: Juniper Research Competitor Leaderboard Agentic Commerce Payment Infrastructure Provider Vendors Included & Product Portfolios
Figure 1.6: Juniper Research Competitor Leaderboard: Agentic Commerce Payments Infrastructure Vendors
Table 1.7: Juniper Research Competitor Leaderboard Agentic Commerce Payments Infrastructure Vendors & Positioning
Table 1.8: Juniper Research Competitor Leaderboard Heatmap: Agentic Commerce Payment Infrastructure Vendors
2. Company Profiles
2.1 AI Agent Developer Vendor Profiles
2.1.1 Alibaba (Qwen)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Amazon (Buy for Me & Rufus)
i. Corporate
Figure 2.1: Amazon’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 Anthropic (Claude)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 Apple (Apple Intelligence)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Baidu (ERNIE Bot)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Google (Gemini)
i. Corporate
Table 2.2: Alphabet’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Meta (Meta AI)
i. Corporate
Table 2.3: Meta’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Microsoft (Copilot)
i. Corporate
Table 2.4: Microsoft’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 OpenAI (Operator)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Perplexity (Comet)
i. Corporate
Table 2.5: Perplexity Funding Rounds ($m), 2023-2025
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Payment Infrastructure Vendor Profiles
2.2.1 Adyen
i. Corporate
Figure 2.5: Adyen’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.2 Affirm
i. Corporate
Figure 2.6: Affirm’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.3 American Express
i. Corporate
Figure 2.7: American Express’ Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.4 Coinbase
i. Corporate
Figure 2.8: Coinbase’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.5 FIS
i. Corporate
Table 2.9: FIS’ Financial Snapshot ($m), 2022-2025
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.6 Klarna
i. Corporate
Table 2.10: Klarna’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.7 Mastercard
i. Corporate
Table 2.3: Mastercard’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.8 PayPal
i. Corporate
Table 2.12: PayPal’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.9 Revolut
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.10 Square
i. Corporate
Table 2.3: Block Inc’s Financial Snapshot ($m), 2023-2025
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.11 Stripe
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.12 Visa
i. Corporate
Table 2.3: Visa’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.13 Worldline
i. Corporate
Table 2.3: Wordline’s Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2.14 Worldpay
i. Corporate
Table 2.3: Global Payments’ Financial Snapshot ($m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.3 Juniper Research Competitor Leaderboard Assessment Methodology
2.3.1 Limitations & Interpretations
Table 2.4: Juniper Research Competitor Leaderboard Scoring Criteria – Agentic Commerce AI Developer Vendors
Table 2.4: Juniper Research Competitor Leaderboard Scoring Criteria – Agentic Commerce Payment Infrastructure Vendors
2.4 Related Research
MARKET DATA & FORECASTS
1. Introduction & Methodology
1.1 Introduction
1.2 Methodology & Assumptions
Figure 1.1: B2C Users of Agentic Commerce Forecast Methodology
Figure 1.2: B2C Value of Agentic Commerce Forecast Methodology
Figure 1.3: B2B Users of Agentic Commerce Forecast Methodology
Figure 1.4: B2B Value of Agentic Commerce Forecast Methodology
2. Forecast Summary
2.1 Agentic Commerce Users
Figure & Table 2.2: Agentic Commerce Users (m), Split by Type, 2026-2031
2.2 Agentic Commerce Average Transaction Value
Figure & Table 2.2: Agentic Commerce Average Transaction Value ($), Split by Type, 2026-2031
2.3 Agentic Commerce Transaction Volume
Figure & Table 2.3: Total Agentic Commerce Transaction Volume (m), Split by Type, 2026-2031
2.4 Agentic Commerce Transaction Value
Figure & Table 2.4: Total Agentic Commerce Transaction Value ($m), Split by Type, 2026-2031
3. B2C Agentic Commerce
3.1 Total B2C Agentic Commerce Users
Figure & Table 3.1: Total Agentic Commerce B2C Users (m), Split by 8 Key Regions, 2026-2031
3.2 Total B2C Agentic Commerce Transaction Volume
Figure & Table 3.2: Total Agentic Commerce B2B Transaction Volume (m), Split by 8 Key Regions, 2026-2031
3.3 Total B2C Agentic Commerce Transaction Value
Figure & Table 3.3: Total Agentic Commerce B2C Transaction Value ($m), Split by 8 Key Regions, 2026-2031
4. B2B Agentic Commerce
4.1 Total Businesses Using Agentic Commerce
Figure & Table 4.1: Total Businesses Using Agentic Commerce (m), Split by 8 Key Regions, 2026-2031
4.2 Total B2B Agentic Commerce Transaction Volume
Figure & Table 4.2: Total Agentic Commerce B2B Transaction Volume (m), Split by 8 Key Regions, 2026-2031
4.3 Total B2B Agentic Commerce Transaction Value
Figure & Table 4.3: Total Agentic Commerce B2C Transaction Value ($m), Split by 8 Key Regions, 2026-2031

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