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Customer Intelligence Market

Customer Intelligence Market

The Customer Intelligence (CI) solution has become a mandate across the industries. With customers being empowered by the mobile and accessibility to internet, there has been a change in the behaviour patterns and the influencer which helps them in purchasing any product or services. Increasing competition, lowering margins and the drive to know the customer more is urging enterprises to opt CI solution. The market, with the introduction of more real-time analysis feature, focuses more on ease of usage and also more of visualization features.

Large vendors, as a part of their expansion strategy, will continue to acquire small players in the market. Solutions on cloud will lower the total cost of ownership, which is encouraging enterprises to opt for these systems and become more competitive.

Enterprise should look to adopt these applications as implementation gives them the capability to respond better to the dynamic environment by analysing historic data and real time information about the market, which increases the overall flexibility and improves efficiency of the enterprises.

The Global Customer Intelligence market is expected to reach $4,892.0 million by 2020. The solution segment is expected to grow at a CAGR of 17.6%, whereas the services segment is expected to grow at a CAGR of 27.0%. The healthcare & life sciences vertical segment is expected to grow at a CAGR of 35.4% and is the fastest growing vertical among other verticals during the period 2015–2020.


1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 TAM & SAM
3.2 Related Markets
4 Market Outlook
4.1 Market Overview
4.2 Market Segmentation
4.3 Market Trends and Impacts
4.4 Porters Five Forces
5 Market Characteristics
5.1 Evolution
5.2 Architecture
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Customer Centric Market
5.3.1.2 Social Media Revolution
5.3.1.3 Identifying Market Trends
5.3.2 Restrains
5.3.2.1 Lack of in House Expertise
5.3.2.2 Realization of ROI may not be Immediate
5.3.3 Opportunities
5.3.3.1 Explore into New Markets
5.3.3.2 Cross Sell and Up Sell
5.3.3.3 Marketing Optimization
5.3.4 DRO – Impact Analysis
6 Product Type: Market Size and Analysis
6.1 Overview
6.2 Solution
6.2.1 Web Analytics
6.2.2 Social Media Analytics
6.2.3 Voice Analytics
6.2.4 Mobile Analytics
6.2.5 Others
6.3 Services
6.3.1 Consulting
6.3.2 Integration
6.3.3 Maintenance
7 Deployment: Market Size and Analysis
7.1 Overview
7.2 On-Premise
7.3 On-Cloud
8 Verticals: Market Size and Analysis
8.1 Overview
8.2 Telecom
8.2.1 Overview
8.2.2 Challenges
8.2.3 Customer Intelligence Impact
8.2.4 Market Size and Analysis
8.3 BFSI
8.3.1 Overview
8.3.2 Challenges
8.3.3 Customer Intelligence Impact
8.3.4 Market Size and Analysis
8.4 Retail
8.4.1 Overview
8.4.2 Challenges
8.4.3 Customer Intelligence Impact
8.4.4 Market Size and Analysis
8.5 Manufacturing
8.5.1 Overview
8.5.2 Challenges
8.5.3 Customer Intelligence Impact
8.5.4 Market Size and Analysis
8.6 Healthcare & Life Sciences
8.6.1 Overview
8.6.2 Challenges
8.6.3 Customer Intelligence Impact
8.6.4 Market Size and Analysis
8.7 Media & Entertainment
8.7.1 Overview
8.7.2 Challenges
8.7.3 Customer Intelligence Impact
8.7.4 Market Size and Analysis
8.8 Travel and Tourism
8.8.1 Overview
8.8.2 Challenges
8.8.3 Customer Intelligence Impact
8.8.4 Market Size and Analysis
8.9 Utilities
8.9.1 Overview
8.9.2 Challenges
8.9.3 Customer Intelligence Impact
8.9.4 Market Size and Analysis
8.10 Others
8.10.1 Overview
9 Regions: Market Size and Analysis
9.1 Overview
9.2 North America
9.2.1 Market Size and Analysis
9.3 Western Europe
9.3.1 Market Size and Analysis
9.4 APEJ
9.4.1 Market Size and Analysis
9.5 CEE
9.5.1 Market Size and Analysis
9.6 MEA
9.6.1 Market Size and Analysis
9.7 Latin America
9.7.1 Market Size and Analysis
10 Vendor Profiles: Market Size and Analysis
10.1 SAS Institute Inc.
10.1.1 Overview
10.1.2 Financial Health
10.1.3 Business Units
10.1.3.1 Overall
10.1.3.2 Market Specific
10.1.4 SWOT Analysis
10.1.5 Key Business Priorities
10.1.6 Business Strategy and Views
10.2 Open Text Corporation
10.2.1 Overview
10.2.2 Financial Health
10.2.3 Business Units
10.2.3.1 Overall
10.2.3.2 Market Specific
10.2.4 SWOT Analysis
10.2.5 Key Business Priorities
10.2.6 Business Strategy & Views
10.3 Qlik International AB
10.3.1 Overview
10.3.2 Financial Health
10.3.3 Business Units
10.3.3.1 Overall
10.3.3.2 Market Specific
10.3.4 SWOT Analysis
10.3.5 Key Business Priorities
10.3.6 Business Strategy and Views
10.4 Verint Systems
10.4.1 Overview
10.4.2 Financial Health
10.4.3 Business Units
10.4.3.1 Overall
10.4.3.2 Market Specific
10.4.4 SWOT Analysis
10.4.5 Key Business Priorities
10.4.6 Business Strategy and Views
10.5 Tableau Software
10.5.1 Overview
10.5.2 Financial Health
10.5.3 Business Units
10.5.3.1 Overall
10.5.3.2 Market Specific
10.5.4 SWOT Analysis
10.5.5 Key Business Priorities
10.5.6 Business Strategy and Views
10.6 FICO
10.6.1 Overview
10.6.2 Financial Health
10.6.3 Business Units
10.6.3.1 Overall
10.6.3.2 Market Specific
10.6.4 SWOT Analysis
10.6.5 Key Business Priorities
10.6.6 Business Strategy and Views
10.7 Information Builders Inc.
10.7.1 Overview
10.7.2 Business Units
10.7.2.1 Overall
10.7.2.2 Market Specific
10.7.3 SWOT Analysis
10.7.4 Key Business Priorities
10.7.5 Business Strategy and Views
10.8 Angoss Software Corp
10.8.1 Overview
10.8.2 Business Units
10.8.2.1 Overall
10.8.2.2 Market Specific
10.8.3 SWOT Analysis
10.8.4 Business Strategy and Views
11 Global Generalist
11.1 IBM
11.1.1 Overview
11.1.2 Key Offerings
11.1.3 Objectives and Progress
11.2 SAP
11.2.1 Overview
11.2.2 Key Offerings
11.2.3 Objectives and Progress
11.3 ORACLE
11.3.1 Overview
11.3.2 Key Offerings
11.3.3 Objectives and Progress
11.4 Microsoft Corporation
11.4.1 Overview
11.4.2 Key Offerings
11.4.3 Objectives and Progress
12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.1.1 Solution Analysis by Verticals
12.1.2 Solution Analysis by Regions
12.2 Mergers & Acquisitions (M&A)
Annexure
Acronyms

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