Global Location Based Services Market (2022-2027) by Component, Location, Application, Vertical, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Global Location Based Services Market (2022-2027) by Component, Location, Application, Vertical, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis


The Global Location Based Services Market is estimated to be USD 20.27 Bn in 2022 and is expected to reach USD 50.48 Bn by 2027, growing at a CAGR of 20.02%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Location Based Services Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The Global Location Based Services Market is segmented based on Component, Location, Application, Vertical, and Geography.

  • By Component, the market is classified into Platform, Services, and Hardware.
  • By Location, the market is classified into Indoor and Outdoor Location.
  • By Application, the market is classified into Tracking and Navigation, Marketing and Advertising, Location-Based Social Networks, and Location-Based Health Monitoring.
  • By Vertical, the market is classified into Transportation and Logistics, Retail, Government, Manufacturing, Tourism and Hospitality, Healthcare and Life Sciences, and Media & Entertainment.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.
Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Cisco, Google, IBM, Microsoft, Oracle, Ericsson, Qualcomm, Tomtom, ESRI, Zebra Technologies, Teldio, Here, Ubisense, Apple, etc.

Countries Studied
  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Location Based Services Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

Infogence Global Research analyses the using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, Infogence Global Research has devised suitable strategies for market growth.

Why buy this report?
  • The report offers a comprehensive evaluation of the Global Location Based Services Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence' Proprietary competitive positioning tool.
Report Highlights:
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Increasing Competitiveness in the RTLS Market
4.1.2 Growing Demand for LBS and RTLS for Industry-Specific Applications
4.1.3 Proliferation of Social Media, Smartphones, and Location-Based Applications
4.1.4 Growing Demand for Geomarketing
4.2 Restraints
4.2.1 Concerns Regarding Data Security and Privacy Inhibit Adoption of RTLS
4.2.2 High Cost of Installation and Maintenance Restricts RTLS Market Growth
4.2.3 Unsatisfactory Results and Negative Feedback from RTLS End Users
4.3 Opportunities
4.3.1 BLE and UWB for Indoor Proximity Services
4.3.2 Use of 5G for LBS
4.4 Challenges
4.4.1 System Irreconcilability and Lack of Unvarying Standardization
4.4.2 Privacy and Security Concerns
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Location Based Services Market, By Component
6.1 Introduction
6.2 Platform
6.3 Services
6.3.1 Deployment and Integration
6.3.2 Application Support and Maintenance
6.3.3 Consulting and Training
6.4 Hardware
7 Global Location Based Services Market, By Location
7.1 Introduction
7.2 Outdoor
7.3 Indoor
8 Global Location Based Services Market, By Application
8.1 Introduction
8.2 Tracking and Navigation
8.3 Marketing and Advertising
8.4 Location-Based Social Networks
8.5 Location-Based Health Monitoring
9 Global Location Based Services Market, By Vertical
9.1 Introduction
9.2 Transportation and Logistics
9.3 Retail
9.4 Government
9.5 Manufacturing
9.6 Tourism and Hospitality
9.7 Healthcare and Life Sciences
9.8 Media and Entertainment
10 Americas’ Location Based Services Market
10.1 Introduction
10.2 Argentina
10.3 Brazil
10.4 Canada
10.5 Chile
10.6 Colombia
10.7 Mexico
10.8 Peru
10.9 United States
10.10 Rest of Americas
11 Europe’s Location Based Services Market
11.1 Introduction
11.2 Austria
11.3 Belgium
11.4 Denmark
11.5 Finland
11.6 France
11.7 Germany
11.8 Italy
11.9 Netherlands
11.10 Norway
11.11 Poland
11.12 Russia
11.13 Spain
11.14 Sweden
11.15 Switzerland
11.16 United Kingdom
11.17 Rest of Europe
12 Middle East and Africa’s Location Based Services Market
12.1 Introduction
12.2 Egypt
12.3 Israel
12.4 Qatar
12.5 Saudi Arabia
12.6 South Africa
12.7 United Arab Emirates
12.8 Rest of MEA
13 APAC’s Location Based Services Market
13.1 Introduction
13.2 Australia
13.3 Bangladesh
13.4 China
13.5 India
13.6 Indonesia
13.7 Japan
13.8 Malaysia
13.9 Philippines
13.10 Singapore
13.11 South Korea
13.12 Sri Lanka
13.13 Thailand
13.14 Taiwan
13.15 Rest of Asia-Pacific
14 Competitive Landscape
14.1 IGR Competitive Quadrant
14.2 Market Share Analysis
14.3 Strategic Initiatives
14.3.1 M&A and Investments
14.3.2 Partnerships and Collaborations
14.3.3 Product Developments and Improvements
15 Company Profiles
15.1 Apple
15.2 Arista Flow
15.3 Aruba Networks
15.4 Centrak
15.5 Cisco
15.6 Ericsson
15.7 ESRI
15.8 GE Healthcare
15.9 Google
15.10 Here
15.11 IBM
15.12 KDDI
15.13 Leantegra
15.14 Microsoft
15.15 NTT Docomo
15.16 Oracle
15.17 Qualcomm
15.18 Quuppa
15.19 Sewio Networks
15.20 Spime(Trimble)
15.21 Stanley Healthcare
15.22 Teldio
15.23 Tomtom
15.24 Ubisense
15.25 Zebra Technologies
16 Appendix
16.1 Questionnaire

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