Video Streaming Software Market by Streaming Type and Geography - Forecast and Analysis 2020-2024

Video Streaming Software Market by Streaming Type and Geography - Forecast and Analysis 2020-2024

Global Video Streaming Software Market: About this market

Technavio’s video streaming software market analysis considers sales from video-on-demand and live streaming types. Our study also finds the sales of video streaming software in APAC, Europe, MEA, North America, and South America. In 2019, the video-on-demand segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as various subscription options and premium content will play a significant role in the video-on-demand segment to maintain its market position. Also, our global video streaming software market report looks at factors such as the availability of improved digital infrastructure, increasing online video consumption, and rising number of smart connected devices. However, growing privacy and security concerns, the availability of open-source applications, and bandwidth issues may hamper the growth of the video streaming software industry over the forecast period.

Global Video Streaming Software Market: Overview

Availability of improved digital infrastructure

Digital infrastructure is foundational services necessary to sustain the information technology capabilities of a region; nation, city, or an organization. In a hypercompetitive market, leveraging technology effectively is crucial to ensure an organization's ability to improve customer engagement and operational efficiency. The availability of cloud computing, which is among the most significant business transformations since the launch of the worldwide web and the adoption of email, has propelled the demand for video streaming software services. With the introduction of 4G and 5G technologies in the telecom industry, end-users can now access high-speed Internet. This availability of improved digital infrastructure will lead to the expansion of the global video streaming software market at a CAGR of over 19% during the forecast period.

Increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies

AI and ML technologies are finally being implemented in real-world industry applications. Large-scale market applications of these technologies will require intense testing, as they will be central to the digital transformation initiatives of most firms.ML, AI, and DL are being implemented to form chatbots and digital CRM agents, as well as provide VR-powered shop floor demos. The penetration of these technologies in the global video streaming software market is increasing and is halting the copyright infringement of codes and streaming content. Players operating in the global video streaming software market are expected to leverage AI to identify more efficient ways to encode, distribute, and organize data and thereby streamline the digital landscape. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global video streaming software market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global video streaming software market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading video streaming software manufacturers, that include Brightcove Inc., International Business Machines Corp., Microsoft Corp., Mirillis Ltd., NCH Software Inc., NVIDIA Corp., Panopto Inc., SplitmediaLabs Ltd., Telestream LLC, and Wowza Media Systems LLC.

Also, the video streaming software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global application software market
      • Table Segments of global application software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value Chain Analysis
  • Market sizing
    • Market definition
      • Table Vendors: Key offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
    • Market Outlook
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by streaming type
    • Table Streaming type - Market share 2019-2024 (%)
    • Comparison by streaming type
      • Table Comparison by streaming type
    • Video on demand - Market size and forecast 2019-2024
      • Table Video on demand - Market size and forecast 2019-2024 ($ millions)
      • Table Video on demand - Year-over-year growth 2020-2024 (%)
    • Live - Market size and forecast 2019-2024
      • Table Live - Market size and forecast 2019-2024 ($ millions)
      • Table Live streaming software: Price and specifications
      • Table Average Internet download speed (in Mbps) for fixed broadband (October 2018-October 2019)
      • Table Live - Year-over-year growth 2020-2024 (%)
    • Market opportunity by streaming type
      • Table Market opportunity by streaming type
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Percentage of time spent per day by an average adult on media in the US and UK
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing number of video streaming service providers
      • Table Live video streaming service providers and their specifications
    • Increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies
    • Expansion in the variety of streaming contents
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Brightcove Inc.
      • Table Brightcove Inc. - Vendor overview
      • Table Brightcove Inc. - Business segments
      • Table Brightcove Inc. - Organizational developments
      • Table Brightcove Inc. - Geographic focus
      • Table Brightcove Inc. - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Vendor overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Organizational developments
      • Table International Business Machines Corp. - Geographic focus
      • Table International Business Machines Corp. - Segment focus
      • Table International Business Machines Corp. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • Mirillis Ltd.
      • Table Mirillis Ltd. - Vendor overview
      • Table Mirillis Ltd. - Product segments
      • Table Mirillis Ltd. - Key offerings
    • NCH Software Inc.
      • Table NCH Software Inc. - Vendor overview
      • Table NCH Software Inc. - Product segments
      • Table NCH Software Inc. - Key offerings
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Vendor overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Organizational developments
      • Table NVIDIA Corp. - Geographic focus
      • Table NVIDIA Corp. - Segment focus
      • Table NVIDIA Corp. - Key offerings
    • Panopto Inc.
      • Table Panopto Inc. - Vendor overview
      • Table Panopto Inc. - Business segments
      • Table Panopto Inc. - Organizational developments
      • Table Panopto Inc. - Key offerings
    • SplitmediaLabs Ltd.
      • Table SplitmediaLabs Ltd. - Vendor overview
      • Table SplitmediaLabs Ltd. - Product segments
      • Table SplitmediaLabs Ltd. - Organizational developments
      • Table SplitmediaLabs Ltd. - Key offerings
    • Telestream LLC
      • Table Telestream LLC - Vendor overview
      • Table Telestream LLC - Product segments
      • Table Telestream LLC - Organizational developments
      • Table Telestream LLC - Key offerings
    • Wowza Media Systems LLC
      • Table Wowza Media Systems LLC - Vendor overview
      • Table Wowza Media Systems LLC - Organizational developments
      • Table Wowza Media Systems LLC - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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