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Stock Video Market by Application and Geography - Global Forecast and Analysis 2019-2023

Stock Video Market by Application and Geography - Global Forecast and Analysis 2019-2023

Global Stock Video Market: About this market

Stock video are short clips, which have been filmed, to represent a generic idea and can be used in all types of video productions. Technavio’s stock video market analysis considers sales from applications including editorial and commercial. Our analysis also considers the sales of stock video in APAC, Europe, North America, South America, and MEA. In 2018, the commercial segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the editorial applications of stock videos, including news media, personal blogs, video documentaries, and other non-commercial purposes will play a significant role in the commercial segment to maintain its market position. Also, our global stock video market report looks at factors such as the benefits of using stock videos for visual content creation, increasing use of stock videos in movies and television, and growing use of social media platforms. However, the high price of stock videos, copyright infringement issues related to stock videos, and stringent regulations on the use of stock videos may hamper the growth of the stock video industry over the forecast period.

Global Stock Video Market: Overview

Growing use of social media platforms

The use of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are increasing among both individuals and industries. This drives the demand for social media content, including stock videos, to advertise their content and market their products. Understanding consumer preference with the help of analytics allows advertisers and content providers to use stock videos and boost the influx of viewers. This will lead to the expansion of the global stock video market at a CAGR of close to 7% during the forecast period.

Growing demand for stock videos captured by drones

Filmmakers prefer drones over helicopters, airplanes, hot air balloons, and others because shooting videos on drones are of high quality and costs comparatively less. Drones are being increasingly used to capture stock videos. This will enhance customer engagement and is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global stock video market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global stock video market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading stock video manufacturers, that include Adobe Inc., Footage Firm Inc., Getty Images Inc., Pond5 Inc., and Shutterstock Inc.

Also, the stock video market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global digital publishing market
      • Table Segments of global digital publishing market
    • Market characteristics
      • Table Market characteristics
  • Market sizing
    • Market segmentation analysis
      • Table Market segments
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Editorial - Market size and forecast 2018-2023
      • Table Editorial - Market size and forecast 2018-2023 ($ millions)
      • Table Editorial - Year-over-year growth 2019-2023 (%)
    • Commercial - Market size and forecast 2018-2023
      • Table Commercial - Market size and forecast 2018-2023 ($ millions)
      • Table Commercial - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by image source
    • Table Image source - Market share 2018-2023 (%)
    • Comparison by image source
      • Table Comparison by image source
    • Macrostock - Market size and forecast 2018-2023
      • Table Macrostock - Market size and forecast 2018-2023 ($ millions)
      • Table Macrostock - Year-over-year growth 2019-2023 (%)
    • Microstock - Market size and forecast 2018-2023
      • Table Microstock - Market size and forecast 2018-2023 ($ millions)
      • Table Microstock - Year-over-year growth 2019-2023 (%)
    • Market opportunity by image source
      • Table Market opportunity by image source
  • Market segmentation by license model
    • Table License model - Market share 2018-2023 (%)
    • Comparison by license model
      • Table Comparison by license model
    • RM - Market size and forecast 2018-2023
      • Table RM - Market size and forecast 2018-2023 ($ millions)
      • Table RM - Year-over-year growth 2019-2023 (%)
    • RF - Market size and forecast 2018-2023
      • Table RF - Market size and forecast 2018-2023 ($ millions)
      • Table RF - Year-over-year growth 2019-2023 (%)
    • Market opportunity by license model
      • Table Market opportunity by license model
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rise in availability of new stock video content
    • Advent of new technologies
    • Growing demand for stock videos captured by drones
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Adobe Inc.
      • Table Adobe Inc. - Vendor overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Organizational developments
      • Table Adobe Inc. - Geographic focus
      • Table Adobe Inc. - Segment focus
      • Table Adobe Inc. - Key offerings
    • Footage Firm Inc.
      • Table Footage Firm Inc. - Vendor overview
      • Table Footage Firm Inc. - Business segments
      • Table Footage Firm Inc. - Organizational developments
      • Table Footage Firm Inc. - Key offerings
    • Getty Images Inc.
      • Table Getty Images Inc. - Vendor overview
      • Table Getty Images Inc. - Business segments
      • Table Getty Images Inc. - Organizational developments
      • Table Getty Images Inc. - Key offerings
    • Pond5 Inc.
      • Table Pond5 Inc. - Vendor overview
      • Table Pond5 Inc. - Business segments
      • Table Pond5 Inc. - Organizational developments
      • Table Pond5 Inc. - Key offerings
    • Shutterstock Inc.
      • Table Shutterstock Inc. - Vendor overview
      • Table Shutterstock Inc. - Business segments
      • Table Shutterstock Inc. - Organizational developments
      • Table Shutterstock Inc. - Geographic focus
      • Table Shutterstock Inc. - Segment focus
      • Table Shutterstock Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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