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Smartphone Market in Japan 2015-2019

Smartphone Market in Japan 2015-2019

About Smartphones

Smartphones support basic functions such as texting and calling along with advanced computing functions such as browsing, touch screen display, e-mailing, entertainment, Wi-Fi connectivity, Bluetooth connectivity, and apps. Smartphones also integrate sensors such as accelerometers and gyroscopes for motion-based navigation and games.

Technavio's analysts forecast the smartphone market in Japan to grow at a CAGR of 19.78% by revenue over the period 2014-2019.

Covered in this Report

The report includes the present scenario and the growth prospects of the smartphone market in Japan for the period 2015-2019. The market can be segmented on the basis of different operating system.

Technavio's report, Smartphone Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • Apple
  • Fujitsu
  • Samsung
  • Sharp
  • Sony
Other Prominent Vendors
  • Blackberry
  • Kyocera
  • Sansui
Key Market Driver
  • Reduction in ASP of Smartphones
  • For a full, detailed list, view our report
Key Market Challenge
  • Expensive Monthly Data Plans
  • For a full, detailed list, view our report
Key Market Trend
  • Popularity of Mobile Commerce
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Smartphone Market in Japan 2015-2019

Technavio recognizes the following companies as the key players in the Smartphone Market in Japan: Apple, Fujitsu, Samsung, Sharp and Sony

Other Prominent Vendors in the market are: Blackberry, Kyocera and Sansui

Commenting on the report, an analyst from Technavio’s team said: “M-commerce is increasingly becoming popular in Japan. People prefer smartphones to do research and shop online to save time. Though all segments of retail are growing, online fashion retail is the most popular of all the online retail segments. Many giant fashion retailers such as “Zozotown”, famous for e-commerce, are getting more business from m-commerce. Japan’s online retail covers around 90% of the transactions through smartphones and the remaining through tablets. Many operators are investing significantly in this platform and many companies are planning to invest in m-commerce in Japan.”

According to the report, increased R&D and advances in technology help reduce the production cost of smartphones, thereby reducing the ASP. The smartphone market in Japan is on a boom because of the rising popularity of m-commerce, smartphone applications, and mobile advertising. These trends are leading to an increase in the demand for smartphones. Also, there are many vendors entering the market, increasing the competition in the market. This increase in demand and competition will lead to a constant decline in the ASP of smartphones.

Further, the report states that expensive monthly data plans is one of the major challenges in the smartphone market in Japan because most of the people complain about the expensive data plans, and a part of the population in Japan is yet to upgrade their phones.

Companies Mentioned

Apple, Fujitsu, Samsung, Sharp, Sony, Blackberry, Kyocera, Sansui

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Japan: Country Overview
    • Table Contribution of Different Sectors to GDP of Japan
    • Table Penetration of Smartphones by Age Group
  • Market Landscape
    • Market Overview
      • Table Segmentation by OS
    • Market Size and Forecast by Revenue
      • Table Smartphone Market in Japan 2014-2019 ($ billions)
    • Market Size and Forecast by Volume
      • Table Smartphone Market in Japan 2014-2019 (millions of units)
    • Five Forces Analysis
  • Market Segmentation by OS
    • Table Segmentation by OS 2014-2019
    • Smartphone Market in Japan by iOS
      • Table Smartphone Market in Japan by iOS 2014-2019 ($ billions)
    • Smartphone Market in Japan by Android OS
      • Table Smartphone Market in Japan by Android OS 2014-2019 ($ billions)
    • Smartphone Market in Japan by Windows OS
      • Table Smartphone Market in Japan by Windows OS 2014-2019 ($ billions)
    • Smartphone Market in Japan by BlackBerry OS
      • Table Smartphone Market in Japan by BlackBerry OS 2014-2019 ($ billions)
  • Buying Criteria
  • Market Growth Drivers
    • Table Decline in ASP of Smartphones 2014-2019 ($)
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
    • Market Share Analysis 2014
      • Table Market Share of Key Vendors 2014
    • Discussion about Key Vendors
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Apple
      • Key Facts
      • Business Overview
      • Product Segmentation by Revenue
        • Table Product Segmentation of Apple by Revenue 2013
        • Table Product Segmentation of Apple by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue
        • Table Geographical Segmentation of Apple by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Fujitsu
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Fujitsu: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Fujitsu: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Fujitsu: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Samsung
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Samsung: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Samsung: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Samsung: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Sharp
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Sharp: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Sharp: Business Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2014
        • Table Sharp: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Sony
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Sony: Business Segmentation by Revenue 2014
        • Table Sony: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue
        • Table Sony: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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