Global Photo Printing and Merchandise Market: About this market
Technavio’s photo printing and merchandise market analysis considers sales online, retail, and kiosk distribution channels. Our analysis also considers the sales of photo printing and merchandise in APAC, Europe, North America, South America, and MEA. In 2018, the online segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as product customization and customer convenience will play a significant role in the online segment to maintain its market position. Also, our global photo printing and merchandise market report looks at factors such as rise in gifting culture, growth of digital photography, and rising popularity of lenticular-printed merchandise. However, negative effects of digitalization, issues related to photo prints and merchandise, and strict regulations may hamper the growth of the photo printing and merchandise industry over the forecast period.
Global Photo Printing and Merchandise Market: Overview
Rise in gifting culture
The gifting landscape has evolved over the years. The concept of personalized gifting has gradually evolved, with an increase in the number of millennials being inclined toward personalized gifting. The ongoing digitalization trend across the world and the growing number of online users that are actively consuming the Internet are crucial factors shaping the gifting landscape globally. Thus, the evolution of the gifting culture has led to a rise in the sale of photo printing and merchandise. This rise in gifting culture will lead to the expansion of the global photo printing and merchandise market at a CAGR of over 6% during the forecast period.
Growing prominence of print-on-demand services
There have been problems related to merchandise, such as the presence of unsold stock, logistical issues, and other inventory issues. However, the introduction of print-on-demand services has reduced the issues of various vendors. In the case of print-on-demand services, products are printed as and when ordered , and they are dispatched and delivered by a third party. Also, there are no up-front costs as well as inventory or stocks to manage in the case of print-on-demand services. This development is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global photo printing and merchandise market during the forecast period 2019-2023, click here.
With the presence of several major players, the global photo printing and merchandise market is is highly fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading photo printing and merchandise manufacturers, that include American Greetings Corp., Card Factory, CEWE Stiftung & Co. KGaA, Cimpress NV, District photo, Hallmark Licensing LLC, Shutterfly Inc., Tesco Plc, Things Remembered Inc., and Walmart Inc.
Also, the photo printing and merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
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