Photo Printing and Merchandise Market by Device, Product, Distribution Channel, and Geography - Forecast and Analysis 2019-2023

Global Photo Printing and Merchandise Market: About this market

Technavio’s photo printing and merchandise market analysis considers sales online, retail, and kiosk distribution channels. Our analysis also considers the sales of photo printing and merchandise in APAC, Europe, North America, South America, and MEA. In 2018, the online segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as product customization and customer convenience will play a significant role in the online segment to maintain its market position. Also, our global photo printing and merchandise market report looks at factors such as rise in gifting culture, growth of digital photography, and rising popularity of lenticular-printed merchandise. However, negative effects of digitalization, issues related to photo prints and merchandise, and strict regulations may hamper the growth of the photo printing and merchandise industry over the forecast period.

Global Photo Printing and Merchandise Market: Overview

Rise in gifting culture

The gifting landscape has evolved over the years. The concept of personalized gifting has gradually evolved, with an increase in the number of millennials being inclined toward personalized gifting. The ongoing digitalization trend across the world and the growing number of online users that are actively consuming the Internet are crucial factors shaping the gifting landscape globally. Thus, the evolution of the gifting culture has led to a rise in the sale of photo printing and merchandise. This rise in gifting culture will lead to the expansion of the global photo printing and merchandise market at a CAGR of over 6% during the forecast period.

Growing prominence of print-on-demand services

There have been problems related to merchandise, such as the presence of unsold stock, logistical issues, and other inventory issues. However, the introduction of print-on-demand services has reduced the issues of various vendors. In the case of print-on-demand services, products are printed as and when ordered , and they are dispatched and delivered by a third party. Also, there are no up-front costs as well as inventory or stocks to manage in the case of print-on-demand services. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global photo printing and merchandise market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global photo printing and merchandise market is is highly fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading photo printing and merchandise manufacturers, that include American Greetings Corp., Card Factory, CEWE Stiftung & Co. KGaA, Cimpress NV, District photo, Hallmark Licensing LLC, Shutterfly Inc., Tesco Plc, Things Remembered Inc., and Walmart Inc.

Also, the photo printing and merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global media and entertainment market
      • Table Segments of global media and entertainment market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by device
    • Table Device - Market share 2018-2023 (%)
    • Comparison by device
      • Table Comparison by device
    • Desktop - Market size and forecast 2018-2023
      • Table Desktop - Market size and forecast 2018-2023 ($ millions)
      • Table Desktop - Year-over-year growth 2019-2023 (%)
    • Mobile - Market size and forecast 2018-2023
      • Table Mobile - Market size and forecast 2018-2023 ($ millions)
      • Table Mobile - Year-over-year growth 2019-2023 (%)
    • Market opportunity by device
      • Table Market opportunity by device
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Photo only - Market size and forecast 2018-2023
      • Table Photo only - Market size and forecast 2018-2023 ($ millions)
      • Table Photo only - Year-over-year growth 2019-2023 (%)
    • Wall décor - Market size and forecast 2018-2023
      • Table Wall décor - Market size and forecast 2018-2023 ($ millions)
      • Table Wall décor - Year-over-year growth 2019-2023 (%)
    • Photo cards - Market size and forecast 2018-2023
      • Table Photo cards - Market size and forecast 2018-2023 ($ millions)
      • Table Photo cards - Year-over-year growth 2019-2023 (%)
    • Photo gifts - Market size and forecast 2018-2023
      • Table Photo gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Photo gifts - Year-over-year growth 2019-2023 (%)
    • Calendars - Market size and forecast 2018-2023
      • Table Calendars - Market size and forecast 2018-2023 ($ millions)
      • Table Calendars - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Retail - Market size and forecast 2018-2023
      • Table Retail - Market size and forecast 2018-2023 ($ millions)
      • Table Retail - Year-over-year growth 2019-2023 (%)
    • Kiosk - Market size and forecast 2018-2023
      • Table Kiosk - Market size and forecast 2018-2023 ($ millions)
      • Table Kiosk - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing prominence of print-on-demand services
    • Innovations in photo printing and merchandise
    • Increase in number of M&A
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • American Greetings Corp.
      • Table American Greetings Corp. - Vendor overview
      • Table American Greetings Corp. - Business segments
      • Table American Greetings Corp. - Organizational developments
      • Table American Greetings Corp. - Key offerings
    • Card Factory
      • Table Card Factory - Vendor overview
      • Table Card Factory - Business segments
      • Table Card Factory - Organizational developments
      • Table Card Factory - Segment focus
      • Table Card Factory - Key offerings
    • CEWE Stiftung & Co. KGaA
      • Table CEWE Stiftung & Co. KGaA - Vendor overview
      • Table CEWE Stiftung & Co. KGaA - Business segments
      • Table CEWE Stiftung & Co. KGaA - Organizational developments
      • Table CEWE Stiftung & Co. KGaA - Geographic focus
      • Table CEWE Stiftung & Co. KGaA - Segment focus
      • Table CEWE Stiftung & Co. KGaA - Key offerings
    • Cimpress NV
      • Table Cimpress NV - Vendor overview
      • Table Cimpress NV - Business segments
      • Table Cimpress NV - Organizational developments
      • Table Cimpress NV - Geographic focus
      • Table Cimpress NV - Segment focus
      • Table Cimpress NV - Key offerings
    • District photo
      • Table District photo - Vendor overview
      • Table District photo - Business segments
      • Table District photo - Organizational developments
      • Table District photo - Key offerings
    • Hallmark Licensing LLC
      • Table Hallmark Licensing LLC - Vendor overview
      • Table Hallmark Licensing LLC - Business segments
      • Table Hallmark Licensing LLC - Organizational developments
      • Table Hallmark Licensing LLC - Key offerings
    • Shutterfly Inc.
      • Table Shutterfly Inc. - Vendor overview
      • Table Shutterfly Inc. - Business segments
      • Table Shutterfly Inc. - Organizational developments
      • Table Shutterfly Inc. - Segment focus
      • Table Shutterfly Inc. - Key offerings
    • Tesco Plc
      • Table Tesco Plc - Vendor overview
      • Table Tesco Plc - Business segments
      • Table Tesco Plc - Organizational developments
      • Table Tesco Plc - Geographic focus
      • Table Tesco Plc - Segment focus
      • Table Tesco Plc - Key offerings
    • Things Remembered Inc.
      • Table Things Remembered Inc. - Vendor overview
      • Table Things Remembered Inc. - Business segments
      • Table Things Remembered Inc. - Organizational developments
      • Table Things Remembered Inc. - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Vendor overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Organizational developments
      • Table Walmart Inc. - Geographic focus
      • Table Walmart Inc. - Segment focus
      • Table Walmart Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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