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Mobile Augmented Reality (AR) Market in Japan 2015-2019

About mobile AR

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment, which is then enhanced/augmented by adding virtual computer-generated information to it. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.

Technavio's analysts forecast the mobile AR market in Japan to grow at a CAGR of 104.8 percent over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile AR market in Japan for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in Japan, including AR engine, AR software applications and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in Japan. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Technavio's report, Mobile AR Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the mobile AR market landscape in Japan and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Aurasma
  • Blippar
  • LM3LABS
  • Metaio
  • Total Immersion
  • VIVIDWORKS
  • Vuforia
  • Wikitude
  • Zappar
Market driver
  • High adoption of innovative technology in Japan
  • For a full, detailed list, view our report
Market challenge
  • Lack of content
  • For a full, detailed list, view our report
Market trend
  • Market regulation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mobile Augmented Reality (AR) Market in Japan 2015-2019
Technavio recognizes the following companies as the key players in Mobile Augmented Reality (AR) Market in Japan 2015-2019: Aurasma, Blippar, LM3LABS, Metaio, Total Immersion, VIVIDWORKS, Vuforia, Wikitude, Zappar
Commenting on the report, an analyst from Technavio’s team said: “For AR to function effectively, AR devices should have easy access to content. However, there may be several limitations in this context. For instance, using smart glasses to view information about strangers could mean a breach of privacy. One of the key features of AR devices is providing information about places, streets, offices, and residential buildings. This could be a concern for national security, as it can be accessed by miscreants for criminal/terror activities. Though there are no standard regulations to protect this content, this is expected to change in the near future. However, this is a negative trend in the market that might soon become a challenge.”
According to the report, Japan has a history of being the first to adopt any new technology, when compared to other nations. It has a strong technology infrastructure with advanced technologies being used in every sector. Be it bullet trains, robots, semiconductors, cars, or electronic gadgets, the country has adopted advanced technological standards for almost everything. In such circumstances, it is but usual for mobile AR technology to find widespread acceptance. The adoption rate of smartphones among the general public is high while tablets are commonly used by the enterprise segment. Internet connectivity too is not an issue of concern; unlike other countries in the APAC. These factors will motivate vendors to invest in the mobile AR market in Japan.
Further, the report states that the majority of apps available in the market fail because of poor content and inability to add new content.

Companies Mentioned

Aurasma, Blippar, LM3LABS, Metaio, Total Immersion, VIVIDWORKS, Vuforia, Wikitude, Zappar

  • List of Abbreviations
  • Executive Summary
  • Scope
    • Definitions
      • AR engine
      • AR software
      • AR hardware
    • End-user segments
      • Enterprise
      • Consumer
    • Base year
    • Market size calculation and segmentation
      • Calculation of market size of mobile AR market in Japan
      • End-user segmentation
      • Vendor segmentation
    • Common currency conversion rates
  • Introduction
    • History
    • Present scenario
    • Future perspective
  • Technology Lifecycle
  • Mobile AR
    • Value chain
    • Market size
    • Potential ARPA
    • Segment analysis and end-user applications
      • Enterprise
      • Consumer
    • Porter's five forces
      • Threat of substitutes
      • Threat of new entrants
      • Bargaining power of suppliers
      • Bargaining power of buyers
      • Threat of rivalry
  • Drivers
    • High adoption of new technology in Japan
    • Increased adoption in advertising sector
    • Workflow automation
    • SLAM technology
  • Challenges
    • Lack of content in AR apps
    • Low awareness
    • Hardware limitations
    • Inaccurate sensors
    • Lack of interoperability across mobile platforms
  • Trends
    • Market regulations
    • BYOD and COPE
    • Depth-sensing cameras
  • Competitive Scenario
  • Will AR Change Our Lives?
  • Key Vendor Analysis
    • Augmented pixels
      • Key facts
      • Business Overview
      • Applications developed using AR technology
        • Table Augmented Pixels: Application developed using AR technology
      • Recent developments
    • Aurasma
      • Key facts
      • Business overview
      • Recent developments
    • Blippar
      • Key facts
      • Business overview
      • Geographical presence
        • Table Blippar: geographical presence
      • Business strategy
      • Recent developments
    • Catchoom
      • Key facts
      • Business overview
      • Geographical presence
        • Table Catchoom: geographical presence
      • Business strategy
      • Recent developments
    • DAQRI
      • Key facts
      • Business overview
      • Key offerings
        • Table DAQRI: Key offerings
      • Recent developments
    • Here (Nokia)
      • Key facts
      • Business overview
      • Business segmentation by revenue 2014
        • Table Nokia: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Nokia: business segmentation by revenue 2013 and 2014 ($ million)
      • Geographical segmentation by revenue 2014
        • Table Nokia: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
    • Metaio
      • Key facts
      • Business overview
      • Key product offerings
        • Table Metaio: key product offerings
      • Key solutions
        • Table Metaio: key solutions
      • Business strategy
      • Recent developments
    • Total Immersion
      • Key facts
      • Business overview
      • Key offerings
        • Table Total Immersion: key offerings
      • Geographical presence
        • Table Total Immersion: geographical presence
      • Recent developments
    • VividWorks
      • Key facts
      • Business overview
      • VividPlatform
        • Table VividWorks: VividPlatform
      • End-users
        • Table VividWorks: end-users
      • Geographical Presence
        • Table VividWorks: geographical presence
      • Business strategy
      • Recent developments
    • Qualcomm
      • Key facts
      • Business overview
      • Business segmentation by revenue 2014
        • Table Qualcomm: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Qualcomm: business segmentation by revenue 2013 and 2014 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Qualcomm: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
    • Wikitude
      • Key facts
      • Business overview
      • Key offerings
        • Table Wikitude: key offerings
      • Business strategy
      • Recent developments
    • Zappar
      • Key facts
      • Business overview
      • Resellers geographical presence
        • Table Zappar: resellers geographical presence
      • Recent developments
    • Google
      • Key facts
      • Business overview
      • Revenue comparison of advertising revenues and other revenues by 2013 and 2014
        • Table Google: revenue comparison of advertising revenues and other revenues by 2013 and 2014 ($ billion)
      • Geographical segmentation 2014
        • Table Google: geographical segmentation 2014
      • Business strategy
      • Recent developments
    • Infinity Augmented Reality
      • Key facts
      • Business overview
  • Other Reports in this Series

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