About mobile AR
Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment, which is then enhanced/augmented by adding virtual computer-generated information to it. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.
Technavio's analysts forecast the mobile AR market in Japan to grow at a CAGR of 104.8 percent over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the mobile AR market in Japan for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in Japan, including AR engine, AR software applications and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in Japan. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Technavio's report, Mobile AR Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the mobile AR market landscape in Japan and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Mobile Augmented Reality (AR) Market in Japan 2015-2019
Technavio recognizes the following companies as the key players in Mobile Augmented Reality (AR) Market in Japan 2015-2019: Aurasma, Blippar, LM3LABS, Metaio, Total Immersion, VIVIDWORKS, Vuforia, Wikitude, Zappar
Commenting on the report, an analyst from Technavio’s team said: “For AR to function effectively, AR devices should have easy access to content. However, there may be several limitations in this context. For instance, using smart glasses to view information about strangers could mean a breach of privacy. One of the key features of AR devices is providing information about places, streets, offices, and residential buildings. This could be a concern for national security, as it can be accessed by miscreants for criminal/terror activities. Though there are no standard regulations to protect this content, this is expected to change in the near future. However, this is a negative trend in the market that might soon become a challenge.”
According to the report, Japan has a history of being the first to adopt any new technology, when compared to other nations. It has a strong technology infrastructure with advanced technologies being used in every sector. Be it bullet trains, robots, semiconductors, cars, or electronic gadgets, the country has adopted advanced technological standards for almost everything. In such circumstances, it is but usual for mobile AR technology to find widespread acceptance. The adoption rate of smartphones among the general public is high while tablets are commonly used by the enterprise segment. Internet connectivity too is not an issue of concern; unlike other countries in the APAC. These factors will motivate vendors to invest in the mobile AR market in Japan.
Further, the report states that the majority of apps available in the market fail because of poor content and inability to add new content.
Aurasma, Blippar, LM3LABS, Metaio, Total Immersion, VIVIDWORKS, Vuforia, Wikitude, Zappar