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Location-based Search and Advertising Market in the US 2016-2020

Location-based Search and Advertising Market in the US 2016-2020

About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

Technavio’s analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:

  • Location-based search and advertising applications such as search, display, and messaging
  • Push and pull advertising methods
  • Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide
Technavio's report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Foursquare
  • xAD
  • Groupon
  • Scanbuy
  • Shopkick
Other prominent vendors
  • Yoose
  • Verve
  • Thumbvista
  • Ping Mobile
  • Qualcomm Izat
  • Thinknear
  • Polaris Wireless
  • Waze (Google)
  • bfonics
  • Gimbal
  • Social Retail
Market driver
  • Increased use of effective marketing techniques
  • For a full, detailed list, view our report
Market challenge
  • Inaccuracy in search and advertising results
  • For a full, detailed list, view our report
Market trend
  • Integration of location-based search with social networking websites
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Location-based Search and Advertising Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the Location-based Search and Advertising Market in the US: Foursquare, xAD, Groupon, Scanbuy and Shopkick.

Other Prominent Vendors in the market are: Yoose, Verve, Thumbvista, Ping Mobile, Qualcomm Izat, Thinknear, Polaris Wireless, Waze (Google), bfonics, Gimbal, and Social Retail.

Commenting on the report, an analyst from Technavio’s team said: “The rapid deployment of beacons is one major factor, which is anticipated to drive market growth during the forecast period. Beacon triggered marketing is an accurate model of proximity marketing, which works by utilizing Bluetooth signal from a beacon located with the store. Thus, the adoption rate of beacons is on the rise due to their easy deployment and inexpensive features.”

According to the report, with an increased per capita income in the US, customers are more focused on quality of service and personalization. Organizations are leveraging this consumer behavior with the help of location-based pull marketing techniques, to enhance their product visibility through advertisements and online campaigns.

Further, the report states that lack of accuracy in communication and information is a major challenge confronting the location-based search and advertising market in the US.

Companies Mentioned

Foursquare, xAD, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista, Ping Mobile, Qualcomm Izat, Thinknear, Polaris Wireless, Waze (Google), bfonics, Gimbal, Social Retail.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Consumer need for location on mobile devices
      • Table Types of LBS
      • Table Difference between indoor LBS and outdoor LBS
      • Table LBS value-chain
      • Table LBS applications
      • Table LBS business benefits
      • Table Types of location-based platform providers
    • Market size and forecast
      • Table Location-enabled platform market in Southeast Asia 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Location-enabled platform market in Southeast Asia by geographical segmentation
      • Table Location-enabled platform market in Southeast by geographical segmentation 2015
    • Digital snapshots of major Southeast Asian countries
      • Table Digital snapshot of major Southeast Asian countries 2015
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Funding in LBS ecosystem
    • Major vendors
      • Table Foursquare: Product offerings
      • Table Google: Geographical segmentation by revenue 2014
    • Other prominent vendors
    • Emerging vendors
  • Appendix
    • List of abbreviation
  • Explore Technavio

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