Still Images Market by Image Type, License Model, and Geography - Forecast and Analysis 2019-2023

Still Images Market by Image Type, License Model, and Geography - Forecast and Analysis 2019-2023

Global Still Images Market: About this market

Technavio’s still images market analysis considers sales from both rights-managed (RM) and royalty-free (RF) license models. Our study also finds the sales of still images in APAC, Europe, North America, South America, and MEA. In 2018, the RM segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising demand for high-quality and multiple copies of still images from professionals will play a significant role in the RM segment to maintain its market position. Also, our global still images market report looks at factors such as rising adoption of new business models, high popularity of photography on digital media platforms, and growing opportunities propelling engagement. However, declining profit margins, rising self-marketing of still images, and growing theft and misuse of visual content may hamper the growth of the still images industry over the forecast period.

Global Still Images Market: Overview

Rising adoption of new business models

Several players in the market are offering unlimited downloads of stock illustrations, still images, clip arts, and many others at a fixed price. They are also allowing customers to cancel the subscription as per their convenience. Certain vendors are adopting new business models that allow customers to connect with photographers and submit a request. The rising adoption of such business models by market players will lead to the expansion of the global still images market at a CAGR of almost 8% during the forecast period.

Rising demand for microstock images.

The presence of enormous amounts of still images is prompting vendors to offer low-priced still images in the market. The availability of low-cost microstock images is attracting price-sensitive customers and driving revenues for vendors. With improvements in quality, the demand for microstock images is expected to increase during the forecast period. These factors will have a positive impact on the growth of the global still images market.

For the detailed list of factors that will drive the global still images market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global still images market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading still images manufacturers, that include Adobe Inc., Alamy Ltd., Dissolve Inc., Dreamstime.com LLC, Getty Images Inc., INMAGINE Ltd., PixaBay GmbH, PIXTA Inc., Shopify Inc., and Shutterstock Inc.

Also, the still images market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global digital publishing market
      • Table Segments of global digital publishing market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by image type
    • Table Image type - Market share 2018-2023 (%)
    • Comparison by image type
      • Table Comparison by image type
    • Photos - Market size and forecast 2018-2023
      • Table Photos - Market size and forecast 2018-2023 ($ millions)
      • Table Photos - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by image type
      • Table Market opportunity by image type
  • Market segmentation by license model
    • Table License model - Market share 2018-2023 (%)
    • Comparison by license model
      • Table Comparison by license model
    • RM - Market size and forecast 2018-2023
      • Table RM - Market size and forecast 2018-2023 ($ millions)
      • Table RM - Year-over-year growth 2019-2023 (%)
    • RF - Market size and forecast 2018-2023
      • Table RF - Market size and forecast 2018-2023 ($ millions)
      • Table RF - Year-over-year growth 2019-2023 (%)
    • Market opportunity by license model
      • Table Market opportunity by license model
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Growing concern for authenticity
    • Rise in adoption of acquisition strategy
    • Rising demand for microstock images
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Adobe Inc.
      • Table Adobe Inc. - Vendor overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Organizational developments
      • Table Adobe Inc. - Geographic focus
      • Table Adobe Inc. - Segment focus
      • Table Adobe Inc. - Key offerings
    • Alamy Ltd.
      • Table Alamy Ltd. - Vendor overview
      • Table Alamy Ltd. - Product segments
      • Table Alamy Ltd. - Key offerings
    • Dissolve Inc.
      • Table Dissolve Inc. - Vendor overview
      • Table Dissolve Inc. - Product segments
      • Table Dissolve Inc. - Key offerings
    • Dreamstime.com LLC
      • Table Dreamstime.com LLC - Vendor overview
      • Table Dreamstime.com LLC - Product segments
      • Table Dreamstime.com LLC - Key offerings
    • Getty Images Inc.
      • Table Getty Images Inc. - Vendor overview
      • Table Getty Images Inc. - Business segments
      • Table Getty Images Inc. - Organizational developments
      • Table Getty Images Inc. - Key offerings
    • INMAGINE Ltd.
      • Table INMAGINE Ltd. - Vendor overview
      • Table INMAGINE Ltd. - Product segments
      • Table INMAGINE Ltd. - Key offerings
    • PixaBay GmbH
      • Table PixaBay GmbH - Vendor overview
      • Table PixaBay GmbH - Product segments
      • Table PixaBay GmbH - Key offerings
    • PIXTA Inc.
      • Table PIXTA Inc. - Vendor overview
      • Table PIXTA Inc. - Product segments
      • Table PIXTA Inc. - Organizational developments
      • Table PIXTA Inc. - Key offerings
    • Shopify Inc.
      • Table Shopify Inc. - Vendor overview
      • Table Shopify Inc. - Business segments
      • Table Shopify Inc. - Organizational developments
      • Table Shopify Inc. - Geographic focus
      • Table Shopify Inc. - Key offerings
    • Shutterstock Inc.
      • Table Shutterstock Inc. - Vendor overview
      • Table Shutterstock Inc. - Business segments
      • Table Shutterstock Inc. - Organizational developments
      • Table Shutterstock Inc. - Geographic focus
      • Table Shutterstock Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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