Global Web Analytics Market 2024-2028

Global Web Analytics Market 2024-2028


The web analytics market is forecasted to grow by USD 2760.4 mn during 2023-2028, accelerating at a CAGR of 13.63% during the forecast period. The report on the web analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising preference for online shopping, growing use of digital marketing, and advertising optimization using web analytics.

Technavio's web analytics market is segmented as below:

By Deployment
  • Cloud-based
  • On-premises
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing adoption of cloud as one of the prime reasons driving the web analytics market growth during the next few years. Also, need for predictive analytics and proliferation of ai in web analytics will lead to sizable demand in the market.

The report on the web analytics market covers the following areas:
  • Web analytics market sizing
  • Web analytics market forecast
  • Web analytics market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web analytics market vendors that include Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.. Also, the web analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Web Analytics Market 2018 - 2022
Historic Market Size - Data Table on Global Web Analytics Market 2018 - 2022 ($ million)
4.2 Deployment segment analysis 2018 - 2022
Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2023-2028
Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
6.4 On-premises - Market size and forecast 2023-2028
Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Chart on On-premises - Year-over-year growth 2023-2028 (%)
Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.11 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
8.12 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
11.4 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
11.5 AT Internet
AT Internet - Overview
AT Internet - Product / Service
AT Internet - Key offerings
11.6 Comscore Inc.
Comscore Inc. - Overview
Comscore Inc. - Product / Service
Comscore Inc. - Key offerings
11.7 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
11.8 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Business segments
Meta Platforms Inc. - Key news
Meta Platforms Inc. - Key offerings
Meta Platforms Inc. - Segment focus
11.9 Metrics Enterprises Inc.
Metrics Enterprises Inc. - Overview
Metrics Enterprises Inc. - Product / Service
Metrics Enterprises Inc. - Key offerings
11.10 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
11.11 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
11.12 SAS Institute Inc.
SAS Institute Inc. - Overview
SAS Institute Inc. - Product / Service
SAS Institute Inc. - Key news
SAS Institute Inc. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Web Analytics Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Deployment - Market share 2023-2028 (%)
Exhibits31: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Deployment
Exhibits33: Data Table on Comparison by Deployment
Exhibits34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Deployment ($ million)
Exhibits43: Data Table on Market opportunity by Deployment ($ million)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ million)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Adobe Inc. - Overview
Exhibits98: Adobe Inc. - Business segments
Exhibits99: Adobe Inc. - Key news
Exhibits100: Adobe Inc. - Key offerings
Exhibits101: Adobe Inc. - Segment focus
Exhibits102: Alphabet Inc. - Overview
Exhibits103: Alphabet Inc. - Business segments
Exhibits104: Alphabet Inc. - Key offerings
Exhibits105: Alphabet Inc. - Segment focus
Exhibits106: AT Internet - Overview
Exhibits107: AT Internet - Product / Service
Exhibits108: AT Internet - Key offerings
Exhibits109: Comscore Inc. - Overview
Exhibits110: Comscore Inc. - Product / Service
Exhibits111: Comscore Inc. - Key offerings
Exhibits112: International Business Machines Corp. - Overview
Exhibits113: International Business Machines Corp. - Business segments
Exhibits114: International Business Machines Corp. - Key news
Exhibits115: International Business Machines Corp. - Key offerings
Exhibits116: International Business Machines Corp. - Segment focus
Exhibits117: Meta Platforms Inc. - Overview
Exhibits118: Meta Platforms Inc. - Business segments
Exhibits119: Meta Platforms Inc. - Key news
Exhibits120: Meta Platforms Inc. - Key offerings
Exhibits121: Meta Platforms Inc. - Segment focus
Exhibits122: Metrics Enterprises Inc. - Overview
Exhibits123: Metrics Enterprises Inc. - Product / Service
Exhibits124: Metrics Enterprises Inc. - Key offerings
Exhibits125: Microsoft Corp. - Overview
Exhibits126: Microsoft Corp. - Business segments
Exhibits127: Microsoft Corp. - Key news
Exhibits128: Microsoft Corp. - Key offerings
Exhibits129: Microsoft Corp. - Segment focus
Exhibits130: Oracle Corp. - Overview
Exhibits131: Oracle Corp. - Business segments
Exhibits132: Oracle Corp. - Key news
Exhibits133: Oracle Corp. - Key offerings
Exhibits134: Oracle Corp. - Segment focus
Exhibits135: SAS Institute Inc. - Overview
Exhibits136: SAS Institute Inc. - Product / Service
Exhibits137: SAS Institute Inc. - Key news
Exhibits138: SAS Institute Inc. - Key offerings
Exhibits139: Inclusions checklist
Exhibits140: Exclusions checklist
Exhibits141: Currency conversion rates for US$
Exhibits142: Research methodology
Exhibits143: Information sources
Exhibits144: Data validation
Exhibits145: Validation techniques employed for market sizing
Exhibits146: Data synthesis
Exhibits147: 360 degree market analysis
Exhibits148: List of abbreviations

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