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Global Visual Analytics Market 2016-2020

About Visual Analytics

Visual analytics is a form of data analysis that helps in problem solving by displaying the data in a graphical and interactive way. Visual analytics solutions are used to understand the significance of data in visual context with the help of data visualization tools and technologies. Data visualization tools are not limited to standard charts and excel spreadsheets. The user can also observe interesting patterns and data displayed with better infographics such as heat maps, sparklines, detailed bar or pie charts, fever charts and geographic maps. It helps professionals to identify patterns, trends, and relationship in data and is also easier for non-technical users to modify analytical parameters.

Technavio’s analysts forecast the global visual analytics market to grow at a CAGR of 22.16% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global visual analytics market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of visual analytics solutions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Visual Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Microsoft
  • SAS Institute
  • SAP
  • Tableau Software
  • QlikTech International
Other prominent vendors
  • Arcadia Data
  • Alteryx
  • BeyondCore
  • Datameer
  • Datawatch
  • Logi Analytics
  • MicroStrategy
  • Oracle
  • OpenText (Actuate)
  • Pentaho
  • Platfora
  • Sisense
  • Teradata
  • TIBCO Software
Market driver
  • Facilitates easy exploration of data for non-technical users.
  • For a full, detailed list, view our report
Market challenge
  • Emerging threat from open-source visual analytics tools.
  • For a full, detailed list, view our report
Market trend
  • Convergence with enterprise-level business analytics.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Visual Analytics Market 2016-2020

Technavio recognizes the following companies as the key players in the global visual analytics market: Microsoft, SAS Institute, SAP, Tableau Software, and QlikTech International.

Other prominent vendors in the market are: Arcadia Data, Alteryx, BeyondCore, Datameer, Datawatch, Logi Analytics, MicroStrategy, Oracle, OpenText (Actuate), Pentaho, Platfora, Sisense, Teradata, and TIBCO Software.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is growing demand for predictive analytics. Predictive analytics provide actionable insights into an organization's data. It uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimate of future outcome. Predictive analytics is used in all major industries such as retail, healthcare, manufacturing, IT, BFSI, and education. The industries benefit from the analysis of a customer buying pattern and behavior. With the growing adoption of predictive analytics in various industries, the predictive analytics market will grow at a CAGR of 21.1%.”

According to the report, one of the primary drivers in the market is increase in adoption of visual analytics in industries. Visual analytics supports decision-making in industrial operations. The integration of visual analytics applications with IT systems within an organization helps in communicating with people and other computer systems in real-time. It also aids in recollecting previous interactions that assist in drawing conclusions independently while processing large quantities of data from diverse sources. For instance, a visual analytics self-service system such as Tableau and QlikView offers data blending and connectivity to non-relational databases. The system trails the process of data storytelling and cloud offerings. Almost all industries benefit from the use of this technology, ranging from healthcare to finance or manufacturing to e-commerce.

Further, the report states that one major challenge in the market is emerging threat from open-source visual analytics tools. With innovative advancements, a few open-source solutions have shown up, competing for commercial visual analytics tools. Open-source applications can be downloaded and run on all platforms. As the purchasing and licensing costs of the commercial visual analytics tools are high, some small and medium-sized enterprises and individual users prefer open-source products, which are freely available on the internet. The presence of open-source visual analytics vendors is reducing the market share of propriety visual analytics vendor. Even advanced features provided in propriety visual analytics tools is available in some of the open-source visual analytics tools. A combination of multiple products from various open-source vendors can provide almost all the functionalities provided by on-demand business analytics software. Open-source vendors provide query, reporting, analysis, advanced analytics, and data warehouse generation platforms. So enterprises prefer open-source visual analytics tools for its cost effectiveness. Thus, the presence of open-source visual analytics tools poses a threat to the global visual analytics market. "

Companies Mentioned

Microsoft, SAS Institute, SAP, Tableau Software, QlikTech International, Arcadia Data, Alteryx, BeyondCore, Datameer, Datawatch, Logi Analytics, MicroStrategy, Oracle, OpenText (Actuate), Pentaho, Platfora, Sisense, Teradata, TIBCO Software.

  • Executive summary
    • Highlights
      • Table Big data growth in volume 2015-2020 (exabytes)
  • Scope of the report
    • Market overview
    • Geographical information
      • Table Major countries covered in market analysis
    • Vendor selection
    • Summation errors
    • Target audience
    • Recommended reading
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Difference between traditional BI and visual analytics platforms
      • Table Types of BI based on features
  • Market landscape
    • Lifecycle of analytics
      • Table Lifecycle of analytics
      • Table Benefits of visual analytics
    • Lifecycle of visual analytics
      • Table Visual analytics
    • Market size and forecast
      • Table Global visual analytics market 2015-2020 ($ billions)
  • Market segmentation by end-user
    • Global visual analytics market by end-user
      • Table Global visual market by end-user 2015 (% share)
    • CPG and retail
    • BFSI
    • Healthcare
    • Manufacturing
    • Others
      • Table IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
      • Table Monthly average revenue of telecom vendors per internet user in North America 2014-2019 ($)
  • Geographical segmentation
    • Global visual analytics market by geography
      • Table Global visual analytics market by geography 2015 and 2020 (%)
      • Table Global visual market by geography 2015-2020 ($ billions)
    • Americas
      • Table Visual analytics market in Americas 2015-2020 ($ billions)
    • EMEA
      • Table Visual analytics market in EMEA 2015-2020 ($ billions)
    • APAC
      • Table Visual analytics market in APAC 2015-2020 ($ billions)
  • Market drivers
    • Increase in adoption of visual analytics in industries
      • Table Benefits of visual analytics in different industries
    • Accelerating data use in industries
      • Table Global data generation forecast 2015-2020 (in zettabytes)
    • Facilitates easy exploration of data for non-technical users
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Emerging threat from open-source visual analytics tools
      • Table Open-source visual analytics tools
    • Excess of irrelevant information
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for predictive analytics
      • Table Global predictive analytics market 2015-2020 ($ billions)
    • Increased internet connectivity
      • Table Internet penetration by region in June 2016 (% population)
    • Convergence with enterprise-level business analytics
  • Five forces model
    • Table Five forces model
  • Vendor landscape
    • Competitive scenario
      • Table Vendors in global visual analytics market
    • Top-vendor offerings
      • Table Products offerings
    • Vendor matrix
      • Table Vendor matrix by features
      • Table Vendor matrix by deployment model
      • Table Vendor matrix by system requirements
      • Table Vendor matrix by geographical presence
  • Key vendor analysis
    • Competitive analysis
      • Table Vendor analysis
    • Vendor profiles
      • Table SAS: Product categories and description
      • Table SAS: products and features
      • Table Tableau Software: Products and their features
      • Table Qlik: Products and their features
      • Table SAP: Key products and features
      • Table Microsoft: products and features
  • Prominent vendors
    • Table Prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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