Global Transactional and Marketing Emails Market 2025-2029

Transactional Anding Emails Market 2025-2029

The transactional anding emails market is forecasted to grow by USD 19718.7 mn during 2024-2029, accelerating at a CAGR of 14.2% during the forecast period. The report on the transactional anding emails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on engaging audience through email marketing, high roi and cost-effectiveness of email campaigns, and increase in email users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's transactional anding emails market is segmented as below:

By Application

  • Marketing
  • Transactions
By End-user
  • Retail and e-commerce
  • BFSI
  • Healthcare
  • Travel and hospitality
By Deployment
  • Cloud-based
  • On-premises
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional anding emails market growth during the next few years. Also, emergence of big data and ai and growing demand for email optimization for mobile platforms will lead to sizable demand in the market.

The report on the transactional anding emails market covers the following areas:
  • Transactional Anding Emails Market sizing
  • Transactional Anding Emails Market forecast
  • Transactional Anding Emails Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transactional anding emails market vendors that include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc.. Also, the transactional anding emails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Transactional And Marketing Emails Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Transactional And Marketing Emails Market 2019 - 2023 ($ million)
    • Application segment analysis 2019 - 2023
    • End-user segment analysis 2019 - 2023
    • Deployment segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Global Transactional and Marketing Emails Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2024-2029 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • Marketing - Market size and forecast 2024-2029
      • Table Data Table on Marketing - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Marketing - Year-over-year growth 2024-2029 (%)
    • Transactions - Market size and forecast 2024-2029
      • Table Data Table on Transactions - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Transactions - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Retail and e-commerce - Market size and forecast 2024-2029
      • Table Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
    • BFSI - Market size and forecast 2024-2029
      • Table Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on BFSI - Year-over-year growth 2024-2029 (%)
    • Healthcare - Market size and forecast 2024-2029
      • Table Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
    • Travel and hospitality - Market size and forecast 2024-2029
      • Table Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Data Table on Deployment - Market share 2024-2029 (%)
    • Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • Cloud-based - Market size and forecast 2024-2029
      • Table Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
    • On-premises - Market size and forecast 2024-2029
      • Table Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on On-premises - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Deployment
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • Mexico - Market size and forecast 2024-2029
      • Table Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Mexico - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing focus on engaging audience through email marketing
      • High ROI and cost-effectiveness of email campaigns
      • Increase in email users
    • Market challenges
      • Presence of stringent user data protection regulations
      • Frequent changes in email filters
      • Need for frequent product customization and upgradation
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing use of interactive elements in marketing emails
      • Emergence of big data and AI
      • Growing demand for email optimization for mobile platforms
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • ActiveCampaign LLC
    • Amazon.com Inc.
    • Constant Contact Inc.
    • DMi Partners Inc.
    • Elastic Email Inc.
    • Ignite Visibility LLC
    • Intuit Inc.
    • Klaviyo Inc.
    • Mailchimp
    • Oracle Corp.
    • Salesforce Inc.
    • SAP SE
    • Sendinblue SAS
    • Sinch AB
    • Twilio Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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