Global Social Customer Relationship Management (CRM) Software Market 2015-2019
About Social CRM
Social CRM is an evolution of CRM, which uses social media services, techniques, and technology to enable organizations engage with their target customers. It is a business strategy, supported by technology platform, business processes, and social network, which helps to engage customers in a collaborative manner to provide mutual benefits to both parties. Social CRM has various applications including marketing, sales, customer services, social engagement with prospective customers, and social support to customers.
TechNavio's analysts forecast the Global Social CRM Software market to grow at a CAGR of 38.1 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Social CRM Software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from CRM software, social CRM software, solutions, tools, applications, services, support, and maintenance.The report also presents the vendor landscape and a corresponding detailed analysis of the major four vendors in the market. It provides a geographical segmentation of the market for 2014 and presents the details of the major drivers, challenges, and trends in the market. It also provides segmentations based on category, applications, and end-users in the market.Key Regions
TechNavio Announces the Publication of its Research Report – Global Social CRM Software Market 2015-2019
TechNavio recognizes the following companies as the key players in the Global Social CRM Software Market: Jive Software Inc., Lithium Technologies Inc., Oracle Corp. and Salesforce.com Inc.
Other Prominent Vendors in the market are: Artesian Solutions, Attensity Group, Bazaarvoice, Demand Media, Kana Software, QuestBack and Visible Technologies.
Commenting on the report, an analyst from TechNavio’s team said: “The emergence of social networks across organizations is one of the major trends witnessed in the market. CRM vendors and organizations consider social networks an important platform to provide CRM offerings. Social CRM applications help customers engage in meaningful conversation, benefiting both the company and the customers.”
According to the report, increased demand for social CRM from the SME sector is one of the major drivers in this market. Social CRM software is a contemporary way to help SMEs increase their revenue, improve customer service and satisfaction, and reduce the cost of acquiring customers through social media.
Further, the report states that one of the major challenges for this market is the issues regarding integration with other enterprise applications. The SaaS-based CRM software needs to be integrated with the other software used in an organization.
Jive Software , Lithium Technologies, Oracle, Salesforce.com , Artesian Solutions, Attensity Group, Bazaarvoice , Demand Media, Kana Software, QuestBack, Visible Technologies
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