Report cover image

Global Machine Learning In Retail Market 2025-2029

Publisher TechNavio
Published Jan 19, 2026
Length 294 Pages
SKU # INF20764562

Description

Global Machine Learning In Retail Market 2025-2029

The global machine learning in retail market is forecasted to grow by USD 22260.3 mn during 2024-2029, accelerating at a CAGR of 32.7% during the forecast period. The report on the global machine learning in retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of hyper-personalization and enhanced customer experience, imperative for supply chain and operational efficiency, ascendance of generative ai and conversational commerce.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit -

https://www.technavio.com/report/report/machine-learning-in-retail-market-industry-analysis

Technavio's global machine learning in retail market is segmented as below:

By Component
  • Software
  • Services
By Deployment
  • Cloud-based
  • On-premises
By End-User
  • FMCG
  • Electronics
  • Apparel
  • Others
Geography
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
  • APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • South America
  • Brazil
  • Colombia
  • Argentina
  • Rest of World (ROW)
This study identifies the hyper-personalization at scale fueled by generative ai as one of the prime reasons driving the global machine learning in retail market growth during the next few years. Also, ai-driven autonomous operations and resilient supply chain management and proliferation of computer vision for in-store analytics and frictionless commerce will lead to sizable demand in the market.

The report on the global machine learning in retail market covers the following areas:
  • Global machine learning in retail market sizing
  • Global machine learning in retail market forecast
  • Global machine learning in retail market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global machine learning in retail market vendors that include Adobe Inc., Algolia Inc., Amazon Web Services Inc., BloomReach Inc., Blue Yonder Group Inc., Consultadoria e Inovacao Tecnologica S.A., Databricks Inc., Google Cloud, H2O.ai Inc., Microsoft Corp., Oracle Corp., SAP SE, SAS Institute Inc., Sephora USA Inc., Snowflake Inc., Stylumia Intelligence Technology Pvt Ltd, Teradata Corp., Walmart Inc.. Also, the global machine learning in retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

294 Pages
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Component
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
Chart on Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Machine Learning In Retail Market 2019 - 2023
Historic Market Size - Data Table on Global Machine Learning In Retail Market 2019 - 2023 ($ million)
5.2 Component segment analysis 2019 - 2023
Historic Market Size - Component Segment 2019 - 2023 ($ million)
5.3 Deployment segment analysis 2019 - 2023
Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Five Forces Analysis
6.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
6.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
6.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
6.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
6.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
6.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
6.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
7 Market Segmentation by Component
7.1 Market segments
Chart on Component - Market share 2024-2029 (%)
Data Table on Component - Market share 2024-2029 (%)
7.2 Comparison by Component
Chart on Comparison by Component
Data Table on Comparison by Component
7.3 Software - Market size and forecast 2024-2029
Chart on Software - Market size and forecast 2024-2029 ($ million)
Data Table on Software - Market size and forecast 2024-2029 ($ million)
Chart on Software - Year-over-year growth 2024-2029 (%)
Data Table on Software - Year-over-year growth 2024-2029 (%)
7.4 Services - Market size and forecast 2024-2029
Chart on Services - Market size and forecast 2024-2029 ($ million)
Data Table on Services - Market size and forecast 2024-2029 ($ million)
Chart on Services - Year-over-year growth 2024-2029 (%)
Data Table on Services - Year-over-year growth 2024-2029 (%)
7.5 Market opportunity by Component
Market opportunity by Component ($ million)
Data Table on Market opportunity by Component ($ million)
8 Market Segmentation by Deployment
8.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
8.3 Cloud-based - Market size and forecast 2024-2029
Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
8.4 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
9 Market Segmentation by End-user
9.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
9.3 FMCG - Market size and forecast 2024-2029
Chart on FMCG - Market size and forecast 2024-2029 ($ million)
Data Table on FMCG - Market size and forecast 2024-2029 ($ million)
Chart on FMCG - Year-over-year growth 2024-2029 (%)
Data Table on FMCG - Year-over-year growth 2024-2029 (%)
9.4 Electronics - Market size and forecast 2024-2029
Chart on Electronics - Market size and forecast 2024-2029 ($ million)
Data Table on Electronics - Market size and forecast 2024-2029 ($ million)
Chart on Electronics - Year-over-year growth 2024-2029 (%)
Data Table on Electronics - Year-over-year growth 2024-2029 (%)
9.5 Apparel - Market size and forecast 2024-2029
Chart on Apparel - Market size and forecast 2024-2029 ($ million)
Data Table on Apparel - Market size and forecast 2024-2029 ($ million)
Chart on Apparel - Year-over-year growth 2024-2029 (%)
Data Table on Apparel - Year-over-year growth 2024-2029 (%)
9.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share by geography 2024-2029 (%)
Data Table on Market share by geography 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
Chart on Regional Comparison - North America
Data Table on Regional Comparison - North America
11.3.1 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.3.2 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.3.3 Mexico - Market size and forecast 2024-2029
Chart on Mexico - Market size and forecast 2024-2029 ($ million)
Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
Chart on Mexico - Year-over-year growth 2024-2029 (%)
Data Table on Mexico - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
Chart on Regional Comparison - Europe
Data Table on Regional Comparison - Europe
11.4.1 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.4.2 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.4.3 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.4.4 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.4.5 Spain - Market size and forecast 2024-2029
Chart on Spain - Market size and forecast 2024-2029 ($ million)
Data Table on Spain - Market size and forecast 2024-2029 ($ million)
Chart on Spain - Year-over-year growth 2024-2029 (%)
Data Table on Spain - Year-over-year growth 2024-2029 (%)
11.4.6 The Netherlands - Market size and forecast 2024-2029
Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
Chart on Regional Comparison - APAC
Data Table on Regional Comparison - APAC
11.5.1 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.5.2 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.5.3 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.5.4 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.5.5 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
11.5.6 Indonesia - Market size and forecast 2024-2029
Chart on Indonesia - Market size and forecast 2024-2029 ($ million)
Data Table on Indonesia - Market size and forecast 2024-2029 ($ million)
Chart on Indonesia - Year-over-year growth 2024-2029 (%)
Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
11.6 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Chart on Regional Comparison - Middle East and Africa
Data Table on Regional Comparison - Middle East and Africa
11.6.1 Saudi Arabia - Market size and forecast 2024-2029
Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
11.6.2 UAE - Market size and forecast 2024-2029
Chart on UAE - Market size and forecast 2024-2029 ($ million)
Data Table on UAE - Market size and forecast 2024-2029 ($ million)
Chart on UAE - Year-over-year growth 2024-2029 (%)
Data Table on UAE - Year-over-year growth 2024-2029 (%)
11.6.3 South Africa - Market size and forecast 2024-2029
Chart on South Africa - Market size and forecast 2024-2029 ($ million)
Data Table on South Africa - Market size and forecast 2024-2029 ($ million)
Chart on South Africa - Year-over-year growth 2024-2029 (%)
Data Table on South Africa - Year-over-year growth 2024-2029 (%)
11.6.4 Israel - Market size and forecast 2024-2029
Chart on Israel - Market size and forecast 2024-2029 ($ million)
Data Table on Israel - Market size and forecast 2024-2029 ($ million)
Chart on Israel - Year-over-year growth 2024-2029 (%)
Data Table on Israel - Year-over-year growth 2024-2029 (%)
11.6.5 Turkey - Market size and forecast 2024-2029
Chart on Turkey - Market size and forecast 2024-2029 ($ million)
Data Table on Turkey - Market size and forecast 2024-2029 ($ million)
Chart on Turkey - Year-over-year growth 2024-2029 (%)
Data Table on Turkey - Year-over-year growth 2024-2029 (%)
11.7 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
Chart on Regional Comparison - South America
Data Table on Regional Comparison - South America
11.7.1 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.7.2 Colombia - Market size and forecast 2024-2029
Chart on Colombia - Market size and forecast 2024-2029 ($ million)
Data Table on Colombia - Market size and forecast 2024-2029 ($ million)
Chart on Colombia - Year-over-year growth 2024-2029 (%)
Data Table on Colombia - Year-over-year growth 2024-2029 (%)
11.7.3 Argentina - Market size and forecast 2024-2029
Chart on Argentina - Market size and forecast 2024-2029 ($ million)
Data Table on Argentina - Market size and forecast 2024-2029 ($ million)
Chart on Argentina - Year-over-year growth 2024-2029 (%)
Data Table on Argentina - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity by geography
Market opportunity by geography ($ million)
Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity
12.1 Market drivers
Proliferation of hyper-personalization and enhanced customer experience
Imperative for supply chain and operational efficiency
Ascendance of generative AI and conversational commerce
12.2 Market challenges
Data privacy, security, and regulatory compliance
High implementation costs and scarcity of specialized talent
Integration complexity, model interpretability, and ethical concerns
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities
Hyper-personalization at scale fueled by generative AI
AI-driven autonomous operations and resilient supply chain management
Proliferation of computer vision for in-store analytics and frictionless commerce
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Algolia Inc.
Algolia Inc. - Overview
Algolia Inc. - Product / Service
Algolia Inc. - Key offerings
SWOT
14.5 Amazon Web Services Inc.
Amazon Web Services Inc. - Overview
Amazon Web Services Inc. - Product / Service
Amazon Web Services Inc. - Key news
Amazon Web Services Inc. - Key offerings
SWOT
14.6 BloomReach Inc.
BloomReach Inc. - Overview
BloomReach Inc. - Product / Service
BloomReach Inc. - Key offerings
SWOT
14.7 Blue Yonder Group Inc.
Blue Yonder Group Inc. - Overview
Blue Yonder Group Inc. - Product / Service
Blue Yonder Group Inc. - Key offerings
SWOT
14.8 Consultadoria e Inovacao Tecnologica S.A.
Consultadoria e Inovacao Tecnologica S.A. - Overview
Consultadoria e Inovacao Tecnologica S.A. - Product / Service
Consultadoria e Inovacao Tecnologica S.A. - Key offerings
SWOT
14.9 Databricks Inc.
Databricks Inc. - Overview
Databricks Inc. - Product / Service
Databricks Inc. - Key offerings
SWOT
14.10 Google Cloud
Google Cloud - Overview
Google Cloud - Product / Service
Google Cloud - Key offerings
SWOT
14.11 H2O.ai Inc.
H2O.ai Inc. - Overview
H2O.ai Inc. - Product / Service
H2O.ai Inc. - Key offerings
SWOT
14.12 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
14.13 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
14.14 Stylumia Intelligence Technology Pvt Ltd
Stylumia Intelligence Technology Pvt Ltd - Overview
Stylumia Intelligence Technology Pvt Ltd - Product / Service
Stylumia Intelligence Technology Pvt Ltd - Key offerings
SWOT
14.15 Teradata Corp.
Teradata Corp. - Overview
Teradata Corp. - Business segments
Teradata Corp. - Key news
Teradata Corp. - Key offerings
Teradata Corp. - Segment focus
SWOT
14.16 Walmart Inc.
Walmart Inc. - Overview
Walmart Inc. - Business segments
Walmart Inc. - Key news
Walmart Inc. - Key offerings
Walmart Inc. - Segment focus
SWOT
15 Appendix
15.1 Scope of the report
Market definition
Objectives
Notes and caveats
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations

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