Market Research Logo

Global Location-based Search and Advertising Market 2016-2020

About the Location-based search and advertising Market

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

Technavio’s analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Admoove (HiMedia)
  • Foursquare
  • Groupon
  • Near
  • xAd
Other prominent vendors
  • Adfalcon (Noquoush)
  • Aislelabs
  • Appello Systems
  • Badoo
  • Bfonics
  • BLIP Systems A/S
  • Burpple
  • COUPIES
  • Facebook
  • Gimble
  • Hungry Go Where (SingTel)
  • Intersec
  • Jatis Mobile
  • Komli Mobile
  • Millenial Media (Verizon)
  • Madvertise media (Mobile Network Group)
  • Nexage (Verizon)
  • NeoMedia
  • Ping Mobile
  • Polaris Wireless
  • Proxama
  • Scanbuy
  • Shopkick (SK Planet
  • ShowNearby (Honeybay)
  • Social Retail
  • Sprooki
  • Thinknear (TeleNav)
  • Verve Wireless
  • Vouchercloud (Vodafone)
  • Waze (Google)
  • Weve (O2)
  • Wimdu
  • Yoose
Market driver
  • Reduced cost of marketing and enhanced consumer outreach
  • For a full, detailed list, view our report
Market challenge
  • Limited bandwidth and incompatible location technology
  • For a full, detailed list, view our report
Market trend
  • Location-based services (LBS) using light emitting diode (LED) fixtures
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Location-Based Search and Advertising Market 2016-2020"

Technavio recognizes the following companies as the key players in Global Location-Based Search and Advertising Market: Admoove (HiMedia), Foursquare, Groupon, Near, and xAd."

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, and Yoose."

Commenting on the report, an analyst from Technavio’s team said: “An emerging trend in the LBS market is the use of LED fixtures. The use of LED fixtures for location-based services is cost-effective for indoor locations as it eliminates the need for additional hardware chips manufactured by lighting companies are embedded in the overhead LED lights used in offices. The chips communicate using consumer's smartphones and use sensors to track the direction in which users move inside stores. Indoor location-based services that use LED fixtures provide directions in airports, museums, and retail shops, where these services help shoppers locate the appropriate products. In addition, LBS help retailers to offer customized sales offer to buyers, thus boosting the volume of sales.”"

According to the report, a key driver of market growth is the reduced cost of marketing and enhanced customer outreach. Most of the enterprises such as retail, automotive, logistics, and food processing use the location-based search and advertisement platform to minimize their operational costs. In the past, traditional media such as billboards and pamphlets were employed for advertising. However, an increasingly intensified competitive environment and lower margins have prompted companies to shift focus toward targeted form of publicity that helps to increase operational efficiency and profitability. Compared to traditional media, location-based search and advertising send more targeted advertisements to consumers."

Further, the report states that one challenge that would likely hamper market growth is the limited bandwidth and incompatible location technology used by advertising companies.

Companies Mentioned

Admoove (HiMedia), Foursquare, Groupon, Near, xAd, Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, Yoose.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Types of LBS
      • Table Differences between indoor and outdoor LBS
      • Table LBS value chain
      • Table LBS applications
      • Table LBA value chain
      • Table Key factors influencing LBA market
    • Market size and forecast
      • Table Global location-based search and advertising market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type of advertising
    • Global location-based search and advertising market by type of advertising
      • Table Global location-based search and advertising market by type of advertising 2015-2020 ($ billions)
    • Global location-based search and advertising market by push advertising
      • Table Global location-based search and advertising market by push advertising 2015-2020($ billions)
    • Global location-based search and advertising market by pull advertising
      • Table Global location-based search and advertising market by pull advertising 2015-2020($ billions)
  • Market segmentation by application
    • Global location-based search and advertising market by application
      • Table Global location-based search and advertising market segmentation by application2015-2020 ($ billions)
    • Global location-based search and advertising market by messaging
      • Table Global location-based search and advertising market by messaging 2015-2020 ($billions)
    • Global location-based search and advertising market by search
      • Table Global location-based search and advertising market by search 2015-2020 ($billions)
    • Global location-based search and advertising market by display
      • Table Global location-based search and advertising market by display 2015-2020 ($billions)
  • Geographical segmentation
    • Global location-based search and advertising market by geography 2015
      • Table Global location-based search and advertising market by geography 2015
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Funding in LBA ecosystem
    • Admoove (HiMedia)
      • Table Admoove: Business offerings
    • Foursquare
      • Table Foursquare: Product offerings
    • Groupon
      • Table Groupon: Business segmentation by revenue 2014
      • Table Groupon: Geographical segmentation by revenue 2014
    • Near
      • Table Near: Product offerings
    • xAd
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report