Global Higher Education Testing and Assessment Market 2020-2024

Global Higher Education Testing And Assessment Market 2020-2024

Technavio has been monitoring the higher education testing and assessment market and it is poised to grow by $ 3.67 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period. Our reports on higher education testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the transition of educational institutions to formative assessment, rigorous process of admission, and rising demand for customized learning. In addition, transition of educational institutions to formative assessment is anticipated to boost the growth of the market as well.

The higher education testing and assessment market analysis includes product segment and geographic landscapes

Technavio's higher education testing and assessment market is segmented as below:

By Product

  • Academic
  • Non-academic
By Geographic Landscapes
  • North America
  • Europe
  • APAC
  • MEA
  • South America
This study identifies the evolving role of educational technologies as one of the prime reasons driving the higher education testing and assessment market growth during the next few years. Also, increasing adoption of digital badges, and rise in automation of grading system will lead to sizable demand in the market.

"Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our higher education testing and assessment market covers the following areas:
  • Higher education testing and assessment market sizing
  • Higher education testing and assessment market forecast
  • Higher education testing and assessment market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading higher education testing and assessment market vendors that include Aspiring Minds Inc., Edutech, IOTA360 LLC., McGraw-Hill Education Inc., MeritTrac Services Pvt Ltd., Mettl Online Assessment, Mindlogicx, Pearson Plc, Scantron Corp., and Wheebox. Also, the higher education testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
      • Table Value Chain Analysis: Education Services
      • Inputs
      • Operations
      • Resourcing and communicating
      • Marketing and sales
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ billion)
      • Table Global higher education testing and assessment market 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Academic - Market size and forecast 2019-2024
      • Table Academic - Market size and forecast 2019-2024 ($ billion)
      • Table Academic - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Academic - Year-over-year growth 2019-2024 (%)
    • Non-academic - Market size and forecast 2019- 2024
      • Table Non-academic - Market size and forecast 2019-2024 ($ billion)
      • Table Non-academic - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Non-academic - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America - Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Transition of educational institutions to formative assessment
      • Rigorous process of admission
      • Rising demand for customized learning
    • Market challenges
      • Weak assessment mechanism of online tests
      • Growing deployment of open-source software
      • Budgetary constraints and high implementation costs
        • Table Impact of drivers and challenges
    • Market trends
      • Evolving role of educational technologies
      • Increasing adoption of digital badges
      • Rise in automation of grading system
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Aspiring Minds Inc.
      • Table Aspiring Minds Inc. - Overview
      • Table Aspiring Minds Inc. - Product and service
      • Table Aspiring Minds Inc. - Key news
      • Table Aspiring Minds Inc. - Key offerings
    • Edutech
      • Table Edutech - Overview
      • Table Edutech - Product and service
      • Table Edutech - Key offerings
    • IOTA360 LLC.
      • Table IOTA360 LLC. - Overview
      • Table IOTA360 LLC. - Product and service
      • Table IOTA360 LLC. - Key offerings
    • McGraw-Hill Education Inc.
      • Table McGraw-Hill Education Inc. - Overview
      • Table McGraw-Hill Education Inc. - Business segments
      • Table McGraw-Hill Education Inc. - Key offerings
      • Table McGraw-Hill Education Inc. - Segment focus
    • MeritTrac Services Pvt. Ltd.
      • Table MeritTrac Services Pvt. Ltd. - Overview
      • Table MeritTrac Services Pvt. Ltd. - Product and service
      • Table MeritTrac Services Pvt. Ltd. - Key offerings
    • Mettl Online Assessment
      • Table Mettl Online Assessment - Overview
      • Table Mettl Online Assessment - Product and service
      • Table Mettl Online Assessment - Key offerings
    • Mindlogicx
      • Table Mindlogicx - Overview
      • Table Mindlogicx - Product and service
      • Table Mindlogicx - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key news
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Scantron Corp.
      • Table Scantron Corp. - Overview
      • Table Scantron Corp. - Product and service
      • Table Scantron Corp. - Key news
      • Table Scantron Corp. - Key offerings
    • Wheebox
      • Table Wheebox - Overview
      • Table Wheebox - Product and service
      • Table Wheebox - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objective
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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