Global Digitizer Market 2023-2027

Global Digitizer Market 2023-2027

Technavio has been monitoring the digitizer market and is poised to grow by $69.13 mn from 2023-2027, accelerating at a CAGR of 3.25% during the forecast period. Our report on the digitizer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the development of innovative products leading to product premiumization, increased adoption in end-user industries, and increased use of digitizers at trade fairs and competitions.

Technavio's digitizer market is segmented as below:

By End-user

  • Automotive
  • Aerospace and defense
  • Industrial machinery
  • Electrical and electronics
By Type
  • Digitizer without screen
  • Digitizer with screen
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the introduction of digitizers with customizable shortcut keys and compatibility with multiple designs and artist software as one of the prime reasons driving the digitizer market growth during the next few years. Also, the introduction of flexible digitizers and strategic alliances by vendors will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digitizer market covers the following areas:
  • Digitizer market sizing
  • Digitizer market forecast
  • Digitizer market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digitizer market vendors that include Adesso Inc., ADLINK Technology Inc., Beijing Veikk E-commerce Co. Ltd., Eastman Kodak Co., GAOMON TECHNOLOGY Corp., GTCO Cal-Comp, Hanvon Ugee Technology Co. Ltd., Hanwang Technology Co. Ltd., Immersion Corp., Parblo Tech Co. Ltd., Pyle USA Sound Around Inc., Shenzhen BOSTO Technology Co. Ltd., Shenzhen Han-Bond Technology Co., Ltd., Shenzhen Huion Trend Technology Co. Ltd., Shenzhen Upin Technology Co. Ltd., TurcomUSA, UC Logic Technology Corp., ViewSonic Corp., and Wacom Co. Ltd. Also, the digitizer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global digitizer market 2017 - 2021
      • Table Historic Market Size – Data Table on Global digitizer market 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Automotive - Market size and forecast 2022-2027
      • Table Chart on Automotive - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Automotive - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Automotive - Year-over-year growth 2022-2027 (%)
    • Aerospace and defense - Market size and forecast 2022- 2027
      • Table Chart on Aerospace and defense - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Aerospace and defense - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Aerospace and defense - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Aerospace and defense - Year-over-year growth 2022-2027 (%)
    • Industrial machinery - Market size and forecast 2022- 2027
      • Table Chart on Industrial machinery - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Industrial machinery - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Industrial machinery - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Industrial machinery - Year-over-year growth 2022-2027 (%)
    • Electrical and electronics - Market size and forecast 2022-2027
      • Table Chart on Electrical and electronics - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Electrical and electronics - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Electrical and electronics - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electrical and electronics - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Digitizer without screen - Market size and forecast 2022- 2027
      • Table Chart on Digitizer without screen - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Digitizer without screen - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Digitizer without screen - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Digitizer without screen - Year-over-year growth 2022-2027 (%)
    • Digitizer with screen - Market size and forecast 2022- 2027
      • Table Chart on Digitizer with screen - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Digitizer with screen - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Digitizer with screen - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Digitizer with screen - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Development of innovative products leading to product premiumization
      • Increased adoption in end-user industries
      • Increased use of digitizers at trade fairs and competitions
    • Market challenges
      • High product cost
      • Increased use of substitute products
      • Long product replacement cycle
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Introduction of digitizers with customizable shortcut keys and compatible with multiple designs and artist software
      • Introduction of flexible digitizers
      • Strategic alliances by vendors
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adesso Inc.
      • Table Adesso Inc. - Overview
      • Table Adesso Inc. - Product / Service
      • Table Adesso Inc. - Key offerings
    • ADLINK Technology Inc.
      • Table ADLINK Technology Inc. - Overview
      • Table ADLINK Technology Inc. - Business segments
      • Table ADLINK Technology Inc. - Key offerings
      • Table ADLINK Technology Inc. - Segment focus
    • Eastman Kodak Co.
      • Table Eastman Kodak Co. - Overview
      • Table Eastman Kodak Co. - Business segments
      • Table Eastman Kodak Co. - Key news
      • Table Eastman Kodak Co. - Key offerings
      • Table Eastman Kodak Co. - Segment focus
    • GAOMON TECHNOLOGY Corp.
      • Table GAOMON TECHNOLOGY Corp. - Overview
      • Table GAOMON TECHNOLOGY Corp. - Product / Service
      • Table GAOMON TECHNOLOGY Corp. - Key offerings
    • Hanvon Ugee Technology Co. Ltd.
      • Table Hanvon Ugee Technology Co. Ltd. - Overview
      • Table Hanvon Ugee Technology Co. Ltd. - Product / Service
      • Table Hanvon Ugee Technology Co. Ltd. - Key offerings
    • Hanwang Technology Co. Ltd.
      • Table Hanwang Technology Co. Ltd. - Overview
      • Table Hanwang Technology Co. Ltd. - Product / Service
      • Table Hanwang Technology Co. Ltd. - Key offerings
    • Immersion Corp.
      • Table Immersion Corp. - Overview
      • Table Immersion Corp. - Business segments
      • Table Immersion Corp. - Key offerings
    • Parblo Tech Co. Ltd.
      • Table Parblo Tech Co. Ltd. - Overview
      • Table Parblo Tech Co. Ltd. - Product / Service
      • Table Parblo Tech Co. Ltd. - Key news
      • Table Parblo Tech Co. Ltd. - Key offerings
    • Shenzhen Han-Bond Technology Co., Ltd.
      • Table Shenzhen Han-Bond Technology Co., Ltd. - Overview
      • Table Shenzhen Han-Bond Technology Co., Ltd. - Product / Service
      • Table Shenzhen Han-Bond Technology Co., Ltd. - Key offerings
    • Shenzhen Huion Trend Technology Co. Ltd.
      • Table Shenzhen Huion Trend Technology Co. Ltd. - Overview
      • Table Shenzhen Huion Trend Technology Co. Ltd. - Product / Service
      • Table Shenzhen Huion Trend Technology Co. Ltd. - Key offerings
    • Shenzhen Upin Technology Co. Ltd.
      • Table Shenzhen Upin Technology Co. Ltd. - Overview
      • Table Shenzhen Upin Technology Co. Ltd. - Product / Service
      • Table Shenzhen Upin Technology Co. Ltd. - Key offerings
    • TurcomUSA
      • Table TurcomUSA - Overview
      • Table TurcomUSA - Product / Service
      • Table TurcomUSA - Key offerings
    • UC Logic Technology Corp.
      • Table UC Logic Technology Corp. - Overview
      • Table UC Logic Technology Corp. - Product / Service
      • Table UC Logic Technology Corp. - Key offerings
    • ViewSonic Corp.
      • Table ViewSonic Corp. - Overview
      • Table ViewSonic Corp. - Product / Service
      • Table ViewSonic Corp. - Key offerings
    • Wacom Co. Ltd.
      • Table Wacom Co. Ltd. - Overview
      • Table Wacom Co. Ltd. - Business segments
      • Table Wacom Co. Ltd. - Key news
      • Table Wacom Co. Ltd. - Key offerings
      • Table Wacom Co. Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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