Global Digital Retail Marketing Market 2020-2024

Digital Retail Marketing Market 2020-2024

Technavio has been monitoring the digital retail marketing market and it is poised to grow by $ 439.57 bn during 2020-2024 progressing at a CAGR of 23% during the forecast period. Our reports on the digital retail marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the evolution of digital marketing strategies and increased popularity of audio-visual advertising. In addition, the rising penetration of mobile computing devices is anticipated to boost the growth of the market as well.

The digital retail marketing market analysis includes type segment and geographic landscape.

Technavio's digital retail marketing market is segmented as below:

By Type

  • Search ads
  • Display ads
  • Social media
  • E-mail marketing
  • Others
By Geographic Landscapes
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the increased focus on personalization in marketing as one of the prime reasons driving the digital retail marketing market growth during the next few years. Also, the implementation of AI in direct marketing and shift of preference from traditional to digital retail advertising channels will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our digital retail marketing market covers the following areas:
  • Digital retail marketing market sizing
  • Digital retail marketing market forecast
  • Digital retail marketing market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital retail marketing market vendors that include Alphabet Inc., Daniel J. Edelman Holdings Inc., Facebook Inc., Microsoft Corp., Omnicom Group Inc., Pinterest Inc., Salesforce.com Inc., The Interpublic Group of Companies Inc., Twitter Inc., and Waggener Edstrom Worldwide Inc. Also, the digital retail marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Internet and direct marketing retail market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Service
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ billion)
      • Table Global - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Type
    • Market segments
      • Table Type - Market share 2019-2024 (%)
    • Comparison by Type
      • Table Comparison by Type
    • Search ads - Market size and forecast 2019-2024
      • Table Search ads - Market size and forecast 2019-2024 ($ billion)
      • Table Search ads - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Search ads - Year-over-year growth 2019-2024 (%)
    • Display ads - Market size and forecast 2019-2024
      • Table Display ads - Market size and forecast 2019-2024 ($ billion)
      • Table Display ads - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Display ads - Year-over-year growth 2019-2024 (%)
    • Social media - Market size and forecast 2019- 2024
      • Table Social media - Market size and forecast 2019-2024 ($ billion)
      • Table Social media - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Social media - Year-over-year growth 2019-2024 (%)
    • E-mail marketing - Market size and forecast 2019- 2024
      • Table E-mail marketing - Market size and forecast 2019-2024 ($ billion)
      • Table E- mail marketing - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table E-mail marketing - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ billion)
      • Table Others - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type
  • Market Segmentation by Platform
    • Market segments
      • Table Platform - Market share 2019-2024 (%)
    • Comparison by Platform
      • Table Comparison by Platform
    • Mobile devices - Market size and forecast 2019- 2024
      • Table Mobile devices - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile devices - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Mobile devices - Year-over-year growth 2019-2024 (%)
    • Desktops - Market size and forecast 2019-2024
      • Table Desktops - Market size and forecast 2019-2024 ($ billion)
      • Table Desktops - Market size and forecast 2019-2024 ($ billion) exclusive of COVID- 19 effect
      • Table Desktops - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform
  • Customer landscape
    • Overview
      • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 effect
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers – Demand led growth
      • Rapid growth in social media
      • Higher brand recall in online advertisement
      • Increased popularity of audio-visual advertising
      • Evolution of digital marketing strategies
      • Rising penetration of mobile computing devices
    • Market challenges
      • Requirement for skilled workforce
      • Rapidly changing marketing strategies
      • Security concerns associated with digital platforms
        • Table Impact of drivers and challenges
    • Market trends
      • Growing shift of preference from traditional to digital retail advertising channels
      • Implementation of AI in direct marketing
      • Increased focus on personalization in marketing
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Daniel J. Edelman Holdings Inc.
      • Table Daniel J. Edelman Holdings Inc. - Overview
      • Table Daniel J. Edelman Holdings Inc. - Product and service
      • Table Daniel J. Edelman Holdings Inc. - Key offerings
    • Facebook Inc.
      • Table Facebook Inc. - Overview
      • Table Facebook Inc. - Business segments
      • Table Facebook Inc. - Key news
      • Table Facebook Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Omnicom Group Inc.
      • Table Omnicom Group Inc. - Overview
      • Table Omnicom Group Inc. - Business segments
      • Table Omnicom Group Inc. - Key offerings
    • Pinterest Inc.
      • Table Pinterest Inc. - Overview
      • Table Pinterest Inc. - Business segments
      • Table Pinterest Inc. – Key news
      • Table Pinterest Inc. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Overview
      • Table Salesforce.com Inc. - Business segments
      • Table Salesforce.com Inc. – Key news
      • Table Salesforce.com Inc. - Key offerings
    • The Interpublic Group of Companies Inc.
      • Table The Interpublic Group of Companies Inc. - Overview
      • Table The Interpublic Group of Companies Inc. - Business segments
      • Table The Interpublic Group of Companies Inc. - Key offerings
      • Table The Interpublic Group of Companies Inc. - Segment focus
    • Twitter Inc.
      • Table Twitter Inc. - Overview
      • Table Twitter Inc. - Business segments
      • Table Twitter Inc. - Key offerings
    • Waggener Edstrom Worldwide Inc.
      • Table Waggener Edstrom Worldwide Inc. - Overview
      • Table Waggener Edstrom Worldwide Inc. - Product and service
      • Table Waggener Edstrom Worldwide Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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