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Global Content Recognition Market 2017-2021

Global Content Recognition Market 2017-2021

About Content Recognition

Content recognition is a technology used via electronic devices, such as smartphones and tablets, to identify content elements. It enables users to compare and process content based on the characteristics of audios, images, and videos. With the use of fingerprinting and watermark technologies, content recognition helps in the seamless interlinking of apps, content, devices, and users. The technology is also used in the medical sector to improve the medical condition of patients.

Technavio’s analysts forecast the global content recognition market to grow at a CAGR of 28.53% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global content recognition market for 2017-2021. To calculate the market size, the report considers the revenue generated from various sectors and regions.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Content Recognition Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Google
  • Microsoft
  • Nuance Communications
Other prominent vendors
  • ACRCloud
  • ArcSoft
  • Audible Magic
  • Beatgrid Media
  • Civolution
  • Clarifai
  • DataScouting
  • Digimarc
  • Enswers
  • Gracenote
  • mufin
  • Shazam Entertainment
  • Viscovery
Market driver
  • Increase in demand for an interactive and personalized TV viewing experience
  • For a full, detailed list, view our report
Market challenge
  • Privacy issues
  • For a full, detailed list, view our report
Market trend
  • Increasing use of content recognition in TVs
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Content Recognition Market 2017-2021

Technavio recognizes the following companies as the key players in the global content recognition market: Google, Microsoft, and Nuance Communications.

Other Prominent Vendors in the market are: ACRCloud, ArcSoft, Audible Magic, Beatgrid Media, Civolution, Clarifai, DataScouting, Digimarc, Enswers, Gracenote, Muffin, Shazam Entertainment, and Viscovery.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing use of content recognition in TVs. The growing popularity of content recognition technology has encouraged TV manufacturers, such as LG Electronics and Samsung Group, to incorporate the technology into their products. These companies are working in collaboration with content recognition technology developers, such as Audible Magic, Civolution, Cognitive Networks, and Gracenote, to provide a content recognition technology experience to users.”

According to the report, one driver in the market is increase in demand for an interactive and personalized TV viewing experience. Content recognition technology helps TV operators gain a better understanding of the type of content users are interested in viewing. The technology offers users a more interactive and personalized TV viewing experience. Operators are providing users with built-in push apps that are relevant to the content they view. The feature directs users to related e-commerce and information portals, depending on customers' preferences. It also provides users with extended information related to shows, movies, or events they watch.

Further, the report states that one challenge in the market is privacy issues. Voice and image data stored for recognition is tagged to individuals. The files stored in the cloud can be used to reveal a person's identity and trace voice communications and movements of the individual. The information can be used for mass surveillance without the person's permission. Speech recognition and other technologies, which are used for telecom geolocation and data retention, are potentially privacy-invasive and expose customers to a wide range of problems. These problems may be related not only to the right to privacy but also other human rights and the right to freedom, such as the freedom of expression and freedom of movement.

Companies Mentioned

Google, Microsoft, Nuance Communications, ACRCloud, ArcSoft, Audible Magic, Beatgrid Media, Civolution, Clarifai, DataScouting, Digimarc, Enswers, Gracenote, Muffin, Shazam Entertainment, and Viscovery.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global content recognition market: Overview
    • Market size and forecast
      • Table Global content recognition market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global content recognition market by application
      • Table Global content recognition market by application 2016-2021 (% share)
    • Global content recognition market for audio recognition
      • Table Global content recognition market for audio recognition 2016-2021 ($ millions)
    • Global content recognition market for image recognition
      • Table Global content recognition market for image recognition 2016-2021 ($ millions)
    • Global content recognition market for video recognition
      • Table Global content recognition market for video recognition 2016-2021 ($ millions)
    • Global content recognition market for media monitoring
      • Table Global content recognition market for media monitoring 2016-2021 ($ millions)
    • Global content recognition market for other applications
      • Table Global content recognition market for other applications 2016-2021 ($ millions)
  • Market segmentation by sector
    • Global content recognition market by sector
      • Table Global content recognition market by sector 2016-2021 (% share)
    • Global content recognition market in media and entertainment sector
      • Table Global content recognition market in media and entertainment sector 2016-2021 ($ millions)
    • Global content recognition market in automotive sector
      • Table Global content recognition market in automotive sector 2016-2021 ($ millions)
    • Global content recognition market in e-commerce sector
      • Table Global content recognition market in e-commerce sector 2016-2021 ($ millions)
    • Global content recognition market in healthcare sector
      • Table Global content recognition market in healthcare sector 2016-2021 ($ millions)
    • Global content recognition market in telecom sector
      • Table Global content recognition market in telecom sector 2016-2021 ($ millions)
    • Global content recognition market in other sectors
      • Table Global content recognition market in other sectors 2016-2021 ($ millions)
  • Geographical segmentation
    • Global content recognition market by region
      • Table Global content recognition market by region 2016-2021 (% share)
    • Content recognition market in Americas
      • Table Content recognition market in Americas 2016-2021 ($ millions)
    • Content recognition market in APAC
      • Table Content recognition market in APAC 2016-2021 ($ millions)
    • Content recognition market in EMEA
      • Table Content recognition market in EMEA 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries 2016
    • Content recognition market in US
      • Table Content recognition market in US 2016-2021 ($ millions)
    • Content recognition market in China
      • Table Content recognition market in China 2016-2021 ($ millions)
    • Content recognition market in UK
      • Table Content recognition market in UK 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing use of content recognition in TVs
    • Integration of AI with content recognition technology
    • Integration of content recognition with home automation
  • Vendor landscape
    • Competitive scenario
    • Key vendors
      • Table Google: Segmentation by source 2016 (% revenue share)
      • Table Google: Geographical segmentation by revenue 2016 (% share)
      • Table Google: Recent developments
      • Table Microsoft: Business segmentation by revenue 2016 (% share)
      • Table Microsoft: Geographical segmentation by revenue 2016 (% share)
      • Table Microsoft: Recent developments
      • Table Nuance Communications: Business segmentation by revenue 2016 (% share)
      • Table Key product portfolio
      • Table Nuance Communications: Geographical segmentation by revenue 2016 (% share)
      • Table Nuance Communications: Mobile and automotive solutions
      • Table Nuance Communications: Automotive solutions
      • Table Key partnership
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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