Global Content Recognition Market 2017-2021
About Content Recognition
Content recognition is a technology used via electronic devices, such as smartphones and tablets, to identify content elements. It enables users to compare and process content based on the characteristics of audios, images, and videos. With the use of fingerprinting and watermark technologies, content recognition helps in the seamless interlinking of apps, content, devices, and users. The technology is also used in the medical sector to improve the medical condition of patients.
Technavio’s analysts forecast the global content recognition market to grow at a CAGR of 28.53% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global content recognition market for 2017-2021. To calculate the market size, the report considers the revenue generated from various sectors and regions.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Content Recognition Market 2017-2021
Technavio recognizes the following companies as the key players in the global content recognition market: Google, Microsoft, and Nuance Communications.
Other Prominent Vendors in the market are: ACRCloud, ArcSoft, Audible Magic, Beatgrid Media, Civolution, Clarifai, DataScouting, Digimarc, Enswers, Gracenote, Muffin, Shazam Entertainment, and Viscovery.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing use of content recognition in TVs. The growing popularity of content recognition technology has encouraged TV manufacturers, such as LG Electronics and Samsung Group, to incorporate the technology into their products. These companies are working in collaboration with content recognition technology developers, such as Audible Magic, Civolution, Cognitive Networks, and Gracenote, to provide a content recognition technology experience to users.”
According to the report, one driver in the market is increase in demand for an interactive and personalized TV viewing experience. Content recognition technology helps TV operators gain a better understanding of the type of content users are interested in viewing. The technology offers users a more interactive and personalized TV viewing experience. Operators are providing users with built-in push apps that are relevant to the content they view. The feature directs users to related e-commerce and information portals, depending on customers' preferences. It also provides users with extended information related to shows, movies, or events they watch.
Further, the report states that one challenge in the market is privacy issues. Voice and image data stored for recognition is tagged to individuals. The files stored in the cloud can be used to reveal a person's identity and trace voice communications and movements of the individual. The information can be used for mass surveillance without the person's permission. Speech recognition and other technologies, which are used for telecom geolocation and data retention, are potentially privacy-invasive and expose customers to a wide range of problems. These problems may be related not only to the right to privacy but also other human rights and the right to freedom, such as the freedom of expression and freedom of movement.
Google, Microsoft, Nuance Communications, ACRCloud, ArcSoft, Audible Magic, Beatgrid Media, Civolution, Clarifai, DataScouting, Digimarc, Enswers, Gracenote, Muffin, Shazam Entertainment, and Viscovery.
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