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Global Marketing Cloud Platform Market 2017-2021

About Marketing Cloud Platform



The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

Technavio’s analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:

  • Americas
  • Europe
  • APAC
Technavio's report, Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe Systems
  • Oracle
  • Salesforce
  • IBM
Other prominent vendors
  • Act-On Software
  • Cision
  • eTrigue
  • GreenRope
  • Hatchbuck
  • HubSpot
  • Infusionsoft
  • LeadSquared
  • Salesfusion
  • SAP
Market driver
  • Rise in use of content marketing
  • For a full, detailed list, view our report
Market challenge
  • Data privacy and security concerns
  • For a full, detailed list, view our report
Market trend
  • Increased adoption of analytics in marketing cloud platform
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Marketing Cloud Platform Market 2017-2021

Technavio recognizes the following companies as the key players in the global marketing cloud platform market: Adobe Systems, Oracle, Salesforce, and IBM.

Other Prominent Vendors in the market are: Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, and SAP.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increased adoption of analytics in marketing cloud platform. The use of analytics for the marketing cloud platform aids data-driven marketing practices by combining actionable analytics, audience segmentation, and sharing of key business information. Marketers can measure and manage online and offline activities of the customers. This helps them improve the performance of their marketing activities.”

According to the report, one of the major drivers for this market is rise in use of content marketing. Content marketing is not just focused on selling the content but also on communicating brand ideas to customers. Marketers consider content marketing as an important business opportunity as it diffuses all digital media. The rise in Internet penetration has encouraged marketers to leverage content, like videos, articles, infographics, and e-mails, to expand their reach across different channels.

Further, the report states that one of the major factors hindering the growth of this market is data privacy and security concerns. Data privacy and security risks are the major barriers to the adoption of cloud services, especially the public cloud, in organizations. Cloud security management is a challenging task for vendors as the frequency of cyber-attacks is increasing daily.

Companies Mentioned

Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, SAP.

  • Executive summary
  • Scope of the Report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global marketing cloud platform market
    • Market developments
  • Market size and forecast
    • Global marketing cloud platform market
      • Table Global marketing cloud platform market 2016-2021 ($ billions)
  • Market segmentation by deployment models
    • Global marketing cloud platform market by deployment models
      • Table Global marketing cloud platform market by deployment models 2016
      • Table Global marketing cloud platform market by deployment models 2016-2021 ($ billions)
  • Market segmentation by end-user
    • Market size and forecast
      • Table Global marketing cloud platform market: Segmentation by end-users 2016
      • Table Global marketing cloud platform market segmentation by end-users 2016-2021 ($ billions)
  • Geographical segmentation
    • Table Global marketing cloud platform market by geography 2016
    • Table Global marketing cloud platform market by geography 2021
    • Table Global marketing cloud platform market by geography 2016-2021 ($ billions)
    • Americas
    • Europe
    • APAC
      • Table Number of internet users in APAC 2016-2020
  • Market drivers
    • Growing volume of data
    • Rise in use of content marketing
    • Increased use of social media marketing
    • Growing need for improved customer digital experience
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Data privacy and security concerns
    • Bandwidth and connectivity issues
    • System integration issues
    • High cost of marketing cloud platform
      • Table Cost of marketing cloud platform as provided by various vendors ($)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increased adoption of analytics in marketing cloud platform
    • Emergence of mobile marketing platform
    • Emergence of location-based marketing
  • Buying criteria
    • Table Buying criteria for marketing cloud platform
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive landscape
      • Table Competitive differentiators for vendors
    • Vendor matrix
      • Table Vendor matrix: Features of marketing cloud platform
      • Table Vendor matrix: End-users of marketing cloud platform
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor profiles
    • Adobe Systems
      • Table Recent developments
    • Oracle
      • Table Recent developments
    • Salesforce.com
      • Table Recent developments
    • IBM
      • Table Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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