Global Bluetooth Beacon Device Market in Retail 2016-2020

Global Bluetooth Beacon Device Market in Retail 2016-2020

Market overview of Bluetooth beacons in retail

Technavio's market research analyst expects the global Bluetooth beacons market in retail to grow at a remarkable CAGR of around 17% during the forecast period. Since a substantial contribution in the retail industry comes from organized retail, which include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash & carry stores, the growth in organized retailing is expediting the growth of the Bluetooth beacons devices market.

Multichannel marketing as well as in the product distribution in the retail industry has become one of the major trends, which is driving the growth of the market. Bluetooth beacons manufacturers are following this trend and are developing software apps for beacons as well as manufacturing beacon devices. One such example is that Estimote, a top beacon device manufacturer, is developing mobile software app for both the iOS and Android platform.

Geographical segmentation of the Bluetooth beacons market in retail

APAC
Europe
North America
ROW (Latin America and MEA)
North America has the largest penetration of organized retails, hence this region generates the majority of the revenue in the Bluetooth beacons market in the retail industry. The US being the largest market in this region, holds a market share of close to 84% in terms of the shipments of beacon devices as of 2015.

Segmentation by technology standard of the Bluetooth beacons market in retail

iBeacon
Eddystone
Microsoft 10
The iBeacon technology, which was launched by Apple in late 2013 commands over the Bluetooth beacons market in the retail industry with an enormous share of over 77% as of 2015. However, as per Technavio's estimation, the Eddystone technology is expected to grow at a higher CAGR than iBeacon, and it is likely to get close to the market share of iBeacon during the forecast period.

Competitive landscape and key vendors

The global Bluetooth beacons device market is still in its nascent stage as the technology as well as the product is relatively new in the market. Most of the retailers are deploying the beacon devices in try and test mode, and the vendors are at present not in for aggressive marketing for their products. Nevertheless, manufacturers have now started to innovate the end products using the same and standardized technology available in the global market.

The key vendors in this market are -

BlueCats
Estimote
Kontakt.io
PayPal
Gimbal
The other prominent vendors in the market include Blue Sense Networks, Gelo, Glimworm Beacons, Onyx Beacon, and Sensorberg.

Key questions answered in the report

What will the market size and the growth rate be in 2020?
What are the key factors driving the global Bluetooth beacons market in retail?
What are the key market trends impacting the growth of the global Bluetooth beacons market in retail?
What are the challenges to market growth?
Who are the key vendors in the global Bluetooth beacons market in retail?
What are the market opportunities and threats faced by the vendors in the global Bluetooth beacons market in retail?
Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
What are the key outcomes of the five forces analysis of the global Bluetooth beacons market in retail?
Related reports

Global RFID Market for Retail Applications 2015-2019
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Global M2M Services Market in the Retail Industry 2015-2019
Global EAS Systems Market 2015-2019


Press Release

Technavio Announces the Publication of its Research Report – Global Bluetooth Beacon Device Market in Retail 2016-2020

Technavio recognizes the following companies as the key players in the Global Bluetooth Beacon Device Market in Retail: BlueCats, Estimote, Kontakt.io, PayPal and Gimbal

Other Prominent Vendors in the market are: Blue Sense Networks, Gelo, Glimworm Beacons, Onyx Beacon, and Sensorberg.

Commenting on the report, an analyst from Technavio’s team said: “Multichannel marketing as well as in the product distribution in the retail industry has become one of the major trends, which is driving the growth of the market. Bluetooth beacons manufacturers are following this trend and are developing software apps for beacons as well as manufacturing beacon devices.”

According to the report, since a substantial contribution in the retail industry comes from organized retail, which include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash & carry stores, the growth in organized retailing is expediting the growth of the Bluetooth beacons devices market.

Further, the report states that data privacy always remains a major concern in digital media marketing. This concern is major for both the marketers and the customers.

Companies Mentioned

BlueCats, Estimote, Kontakt.io, PayPal, Gimbal, Blue Sense Networks, Gelo, Glimworm Beacons, Onyx Beacon, and Sensorberg.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Challenges vs market development
      • Table Contribution of organized retail in the overall retail industry of the country in 2015
  • Market landscape
    • Market overview
      • Table Global Bluetooth beacon device market
      • Table Global Bluetooth beacon device market by application industry (revenue share)
    • Market size and forecast by revenue
      • Table Global Bluetooth beacon market in retail by revenue 2015-2020 ($ millions)
    • Market size and forecast by volume
      • Table Global Bluetooth beacon market in retail by volume 2015-2020 (millions of units)
      • Table Revenue and volume growth rate comparison of global Bluetooth beacon market in retail 2015-2020
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology standards
    • Market overview
      • Table Global Bluetooth beacon device market in retail by technology standards
      • Table Global Bluetooth beacon device market in retail by technology standards (shipments share)
      • Table Global smartphone operating system market by usage
  • Market segmentation by users (retail formats)
    • Market overview
      • Table Global Bluetooth beacon device market in retail by retail format segmentation
      • Table Global Bluetooth beacon market in retail by retail format segmentation 2015 (shipment share)
  • Geographical segmentation
    • Global Bluetooth beacon market in retail by geographical segmentation 2015
      • Table Global Bluetooth beacon market in retail by geographical segmentation 2015 (shipment share)
  • Key leading countries
    • Table Key leading countries
    • Table Key leading countries segmentation by shipments (share)
    • Table Market overview in the US
    • Table Market overview in Japan
    • Table Market overview in Germany
    • Table Market overview in France
    • Table Market overview in the UK
  • Market drivers
    • Table Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Market trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • BlueCats
      • Table BlueCats: Product segmentation
    • Estimote
      • Table Estimote: Retail Applications
    • Kontakt.io
      • Table Kontakt.io: Product Segmentation
    • PayPal
    • Qualcomm (Gimbal)
      • Table Qualcomm: business segmentation by revenue 2014
      • Table Qualcomm: business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Qualcomm: geographical segmentation by Revenue 2014
  • Appendix
    • List of abbreviation
  • Explore Technavio

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