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Global Marketing Automation Software Market 2017-2021

About Marketing Automation Software

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

Technavio’s analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • HubSpot
  • Marketo
  • Act-On Software
  • Salesforce.com
  • Adobe Systems
  • Oracle
  • Infusionsoft
  • IBM
Other prominent vendors
  • Cognizant Technology Solutions (CTS)
  • eTrigue
  • GreenRope
  • Hatchbuck
  • iContact
  • Inboundio
  • LeadSquared
  • MarcomCentral
  • Salesfusion
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Teradata
Market driver
  • Increased need for improved customer digital experience
  • For a full, detailed list, view our report
Market challenge
  • Interoperability issues and lack of comprehensive integration strategy
  • For a full, detailed list, view our report
Market trend
  • Increasing adoption of omnichannel marketing model
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Marketing Automation Software Market 2017-2021

Technavio recognizes the following companies as the key players in the global marketing automation software market: HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, and IBM

Other Prominent Vendors in the market are: Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, and Teradata

Commenting on the report, an analyst from Technavio’s team said: “Omnichannel marketing refers to the use of multiple channels, such as mobile devices, desktop, telephone, and brick-and-mortar stores, for marketing and sales. These channels offer opportunities for marketing and sales companies to identify, engage, and convert their target customers, increase revenue, and attain higher ROI. It provides customers with seamless shopping experience in an integrated platform. The implementation of omnichannel marketing needs a complete understanding of all channels for organizations that are expanding their national and global footprint.”

According to the report, with the increase in market competition, enterprises are under constant pressure to deliver in accordance with the changing customer demand at affordable prices. This has encouraged organizations to improve the efficiency of their marketing campaigns and operations through the delivery of information to the target audience. Marketing automation software analyzes organization-wide marketing data based on facts and statistical alerts to companies to take investment-related decisions for marketing. Furthermore, the software integrates resources to provide complete visibility of marketing efforts, over-the-period effectiveness, and related expenses.

Further, the report states that marketing automation software rarely integrates well with third-party systems. The interoperability issues extend to database compatibility as it is not easy to access customer data until it is stored in the database provided by the marketing automation vendor.

Companies Mentioned

HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, IBM,Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Teradata.

  • Executive summary
  • Scope of the report
    • Definition
    • Market segmentation
      • Table Major countries covered
    • Vendor selection
    • End-users
    • Summation errors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Benefits of marketing automation software
    • Five competency areas of marketing automation
    • Applications of marketing automation
  • Market landscape
    • Market overview
      • Table Overview of global marketing automation software market
    • Global marketing automation software market
      • Table Global marketing automation software market 2016-2021 ($ billions)
  • Market segmentation by deployment models
    • Global marketing automation software market by deployment models
      • Table Global marketing automation software market by deployment models 2016
      • Table Global marketing automation software market by deployment On- premise 2016- 2021 ($ billion)
      • Table Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
      • Table Comparison between cloud-based and on-premises marketing automation software
  • Geographical segmentation
    • Global marketing automation software market by geography
      • Table Global marketing automation software market by geography 2016
      • Table Global marketing automation software market by geography 2016-2021 ($ billions)
    • Americas
      • Table Marketing automation software market in Americas 2016-2021 ($ billions)
      • Table Number of smartphone users in Brazil 2013-2016 (millions)
      • Table Mobile Internet users in Brazil by age group (years)
    • EMEA
      • Table Marketing automation software market in EMEA 2016-2021 ($ billions)
    • APAC
      • Table Marketing automation software market in APAC 2016-2021 ($ billions)
  • Buying criteria
    • Table Buying criteria
  • Market drivers
    • Increased need for improved customer digital experience
    • Growing need for lead nurturing
    • Need for advanced regulatory compliance on software licenses
    • Surging demand for higher ROI
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Interoperability issues and lack of comprehensive integration strategy
    • Increased risks related to data security and privacy
    • High cost of marketing automation software
      • Table Cost of marketing automation software by vendor ($)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increasing adoption omnichannel marketing model
    • Emergence of location-based marketing
    • Growing need for improved marketing assets visibility
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive scenario
      • Table Competitive differentiators for vendors
    • Vendor matrix
      • Table Vendor matrix
  • Key vendor analysis
    • Key vendor offerings
      • Table Product offerings
    • Key vendor profiles
      • Table Oracle: Recent developments
      • Table IBM: Recent developments
    • Other vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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