About Marketing Automation Software
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Technavio’s analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Marketing Automation Software Market 2017-2021
Technavio recognizes the following companies as the key players in the global marketing automation software market: HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, and IBM
Other Prominent Vendors in the market are: Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, and Teradata
Commenting on the report, an analyst from Technavio’s team said: “Omnichannel marketing refers to the use of multiple channels, such as mobile devices, desktop, telephone, and brick-and-mortar stores, for marketing and sales. These channels offer opportunities for marketing and sales companies to identify, engage, and convert their target customers, increase revenue, and attain higher ROI. It provides customers with seamless shopping experience in an integrated platform. The implementation of omnichannel marketing needs a complete understanding of all channels for organizations that are expanding their national and global footprint.”
According to the report, with the increase in market competition, enterprises are under constant pressure to deliver in accordance with the changing customer demand at affordable prices. This has encouraged organizations to improve the efficiency of their marketing campaigns and operations through the delivery of information to the target audience. Marketing automation software analyzes organization-wide marketing data based on facts and statistical alerts to companies to take investment-related decisions for marketing. Furthermore, the software integrates resources to provide complete visibility of marketing efforts, over-the-period effectiveness, and related expenses.
Further, the report states that marketing automation software rarely integrates well with third-party systems. The interoperability issues extend to database compatibility as it is not easy to access customer data until it is stored in the database provided by the marketing automation vendor.
HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, IBM,Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Teradata.